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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Instead, establish yourself as a key expert or resource by providing thoughtful, pithy observations.&#.

Linkedin 100
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When Did Programmatic Advertising Start: A History Lesson

Rev

It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1 Display Ads & DoubleClick.

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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Very useful stuff. Very useful stuff.

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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. Interactive PR Resources. This list was initially created in 2007, but has been updated periodically since then.

PR 100
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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. How does podcasting help you communicate more directly, and more personally, with your audience?

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. The storytelling challenge today is to develop specific stories for each brand, to emerge in the mass of communication, and build brand value in the long term. The Hero’s Journey.