markempa
SEPTEMBER 4, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B-to-B Marketing; How to Measure & Manage Leads and more.
Outgrow
MAY 23, 2022
The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. Joe Pulizzi: Yeah, because it doesn’t matter if it’s digital, it’s in person. So we created Orange Effect Foundation to do that started in 2007, 501(c)3 in 2014.
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Webbiquity
APRIL 5, 2010
Kevin Briody provides seven tips for successful blog pitches, such as building a solid list up front, personalizing your email and keeping your message concise. This list was initially created in 2007, but has been updated periodically since then. The Very Basics of Blogger Outreach by Social Media Today. Interactive PR Resources.
The Effective Marketer
MARCH 12, 2009
2. Don’t simply ask people to come to a meeting by calling or emailing, send them a meeting invitation: Most calendar programs have this option, which emails the person with a meeting request that they need to reply to with “yes”, “no” or “propose another time” (those are the standard options in MS Outlook).
Smashmouth Marketing
APRIL 1, 2010
No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships. I think not.
markempa
JUNE 29, 2007
If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Very useful stuff. Very useful stuff.
Martech Advisor
DECEMBER 17, 2019
Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Of course, the extent to which this degree of orchestration, relevance and personalization can be implemented depends heavily on an organization’s audience management maturity, customer data management practices and overall technology stack.
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