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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

MobileIron is a mobile security company founded in 2007. They shipped the first release of their Enterprise Mobility Management platform in 2009 and since then have experienced tremendous growth that culminated in being recognized by Deloitte as the fasted growing technology company in the world (2009-2013) and then their IPO in 2014.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. Oracle, IBM, NewsCred, Optimizely, Outbrain, Skyword, and Taboola all acquired smaller companies.

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10 Books to Make You a Better Marketer

Engagio

Publication Date : January 2, 2007. Publication Date : April 2, 2013. Publication Date : February 24, 2009. Publication Date : July 2, 2013. Whether you’re a manager at a big company or trying to boost awareness for your kid’s school fundraiser, this book will show you how. Author : Chip Heath and Dan Heath. Rating : 4.7

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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. In 2007 I left an executive job in media to start a business. My written desire was to have 100 paying customers by the end of 2009. I was having doubts.

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Building an Audience Is Not a Chore: 5 Brands That Began with Content

Content Standard

And as Mint’s head-spinning success story unfolded from 2007 to 2009, experts intensively analyzed the “how.” In 2013, four workout enthusiasts (who also happened to be a pair of brothers) started a blog called LDN Muscle to document how they were successfully developing more muscle and naturally burning fat.