SnapApp

JANUARY 20, 2012

When email became widespread during the late 1990s, the gold rush was on. Such inexpensive, wide reach for marketing was previously unheard of -- and advertisers worldwide rushed to adopt it. The adoption of mobile devices has created the same frenzied atmosphere, and it's creating new opportunities for marketers. The Numbers. Take a look at some of the numbers driven by the mobile explosion from the past year: 77 percent of the world population subscribe to mobile plans -- that's 5.3 billion pe

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Optimization Mobile Advertising Bandwidth Mobile Marketing 48

SnapApp

JANUARY 18, 2012

Lately, QR Codes are popping up everywhere. Magazines are?full of them. Retailers like Best Buy have codes on nearly every product. But,?just because they are available doesn't mean that customers will use them and they link to information that is worthy of the time it takes to view. Take a moment and scan a few codes located in a local?newspaper or national magazine.

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Campaigns Urgency Marketing Mobile Marketing Paid Search Agency 48

SnapApp

JANUARY 17, 2012

At SnapApp, we want to empower you to succeed in your social media marketing efforts. That's why we're running a special Facebook sweepstakes, The Social Media Training Library Giveaway. ?The winner of this Facebook sweepstakes will receive three of the best social media marketing books by industry leaders, Brian Solis, Dave Kerpen and Ann Handley. Learn more about the books included in our social media library giveaway: Engage!

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Social Media Training Media Social Networks 48

SnapApp

JANUARY 13, 2012

Google is notorious for keeping its search algorithm under wraps. But executives have made it clear that the company's new social network, Google+, will have an impact on search rankings. The +1 button, which appears on all Google+ brand pages, in Google search engine results pages (SERPs) and can be integrated as a social sharing icon on any web page, will also impact results, the company says.

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SnapApp

JANUARY 10, 2012

When Google announced its latest foray into the social media sphere, many marketers wondered if the search giant would raise the social bar with Google+ or if it would be just another social network. Google did one thing right from the start: The company managed to create a tremendous amount of buzz and anticipation prior to the official launch, even restricting initial access to a small group of beta testers by invitation only.

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Facebook Google Ideal Customer Profiles Social Networks 48

SnapApp

JANUARY 10, 2012

In education, the difference between interactive and static materials is clear: interactive is simply better, and always worth the investment if your budget allows. In the world of internet marketing, the differential isn't as simple. Interactive content can engage more sets of eyes -- and keep them on your site longer, but not necessarily longer enough to justify the additional investment of time, money and complexity.

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Content Conversion Rate Interactive Marketing User-Generated Content 48

SnapApp

JANUARY 5, 2012

Only a decade ago, Facebook was still the domain of college students, and Twitter hadn't yet been created. Now these sites and other social media tools have become some of the primary vehicles through which businesses communicate to their consumers. But how do companies evaluate the effectiveness of their social media efforts in such a quickly changing landscape?

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Blogger Social Media Domain Youtube 48

SnapApp

JANUARY 4, 2012

Martha Stewart used SnapApp to create a compelling Facebook sweepstakes. Martha's Ultimate Fan sweepstakes featured a grand prize that included a trip for 2 to see "The Martha Stewart Show" live in New York City, including round-trip airfare, hotel accommodations, lunch at one of Martha's favorite BBQ restaurants, Hill Country, and a facial at one of Martha's favorite salons, Mario Badescu Skin Care Salon.

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Opt-in Case Study Case Studies Newsletter 48

SnapApp

JANUARY 3, 2012

One of the most popular methods for increasing the number of likes for your Facebook page is called "like-gating." Like-gating teases potential fans visiting your page with valuable content--either a chance to enter a Facebook sweepstakes , a coupon, engaging content or more. This content entices the visitor to like your page and is a highly effective way to increase Facebook likes.

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SnapApp

JANUARY 18, 2012

Two new anti-piracy bills will go before Congress this month, the Stop Online Piracy Act (SOPA) and the Protest IP Act (PIPA). The internet is buzzing with concern: what are they for and what does it mean for the United States? The House?s Stop Online Piracy Act targets?individual internet users that upload or display pirated content and takes action against them as a single entity.

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