Biznology
JULY 30, 2012
Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6 trillion on hardware, software and technology services. My colleague Bernice Grossman and I recently investigated the availability of prospecting data available to tech marketers for reaching this desirable group, and we found some surprises. .
Biznology
JULY 27, 2012
Photo credit: Michael Dales. So, you are responsible for digital marketing for a big company? You’re probably not the CMO, however. That whole big Web site isn’t your problem. You are just responsible for one product line. Or one country. Or one product line within one country. Or maybe even something smaller than that. But have you ever say down and really decided which pages on the Web site are exactly yours to worry abut?
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Biznology
JULY 25, 2012
Photo credit: Wikipedia. The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. The search engines view an inbound link as a kind of “vote.” If a website is linking back to content somewhere on your website, it must be valuable. Of course, not all inbound links are weighed the same.
Biznology
JULY 24, 2012
Image via CrunchBase. My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit. I have been with reddit way over 5 years and I have yet to get any traction there.
Biznology
JULY 23, 2012
In last month’s post on this. Photo credit: lars hammar. blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this seems as basic as having a large store serviced by many doors –i.e., one or more doors per street surrounding the store. Everyone passing by interested in what you have to sell might like to step in and have a look at what you have to offer no matter from what street they’d come in fr
Biznology
JULY 19, 2012
Photo credit: mabith. The most memorable line from decades of Pogo comic strips by Walt Kelley (OK, I am really old), was “We have met the enemy and they are us.” As a digital marketer in a medium-to-large company, you can be excused for thinking that line was written to describe your job. The most exciting thing that has happened in marketing in the last 20 years is that marketers can now use their entire company to do their marketing.
Biznology
JULY 17, 2012
Image via CrunchBase. reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest , So.cl, Google +, Facebook, Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization.
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