Tue.Jul 19, 2011

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3 Steps To Make Blogging A Top Priority

B2B Marketing Insider

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. mean you are seriously missing the boat. Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results.

5 Common Stages of B2B Lead Nurturing

It's All About Revenue

by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Smart marketers don’t jump in haphazardly. Welcome. Progressive. Accelerator.

The Power of B2B Blogging in 2011

Fearless Competitor

B2B Lead Generation | The Power of Blogging. Blogs are a great tool for organic search (every blog post is a new webpage), demonstrating thought leadership, and sharing great content with prospective clients. They can even make you famous – sort of. “ Jeff, I’m honored to meet you. I’ve followed you a long time, so I know your great work and am a big fan. Just pick one.

Fire for effect when you can't get a bead on your market

Biznology

Image via Wikipedia. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we've learned quite a lot. One of my biggest learnings is that you can't always get a direct bead on your demographic target--and that's OK.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Basic Marketing Principles Still Apply to Social Media

Sazbean

Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. When a tactic isn’t working, people tend to blame the tactic, but sometimes (often), it’s in how the tactic is implemented. Satisfy a Need. Deliver Value. Perceived value is what’s important — not how much profit margin you’re making.

The Definitive Guide to Marketing Metrics by Marketo

Fearless Competitor

B2B Demand Generation | Marketing Metrics. If you increase your marketing budget by 10%, how much will profits increase? According to The Lenskold Group (Good friends of Find New Customers , by the way), the largest majority of marketers (44%) cannot answer that question. What does a business need to answer that question? or How Much Did our Marketing Database Grow last month?). Great job, Jon!

Blog Writing Tips for Business Clarity: A Helpful Diagram

Writing on the Web

A Helpful Diagram" alt=" Blog Writing Tips for Business Clarity: A Helpful Diagram" />. Helpful Diagram" width="110" height="73" /> Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. Readers are seeking out solutions.

When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Create a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. Here are some of the characteristics of this “dialogue&# marketing has created with automation: Most of the audience response is a click and inferred consumption. In mass it is a valuable indicator but it isn’t a valuable individual response ( Scott Brinker discussed this at Insights from the explosion of marketing touchpoints ). Real conversations need to come back into marketing communications.

8 Key Mobile Marketing Trends

Hubspot

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. billion! eMarketer calculated that U.S.

The Pathetic State of B2B Demand Generation

Fearless Competitor

Marketo shared this post of Jeff Ernst of Forrester on Facebook. It was so damning, I had to share it here. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. Senior executives need to wake up. Their businesses are struggling and it is their own fault! _. By Jeff Ernst of Forrester Research. Jeff Ernst, Principal Analyst, Forrester Research. In several of my recent reports, I’ve made claims about the current state of B2B demand. generation. Hmmm, how fitting. And there’s no shortage of contexts for how that word fits. Chaotic. Confused. Evolving.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Savvy Toolkit: Be the First to Get Results from B2B Research

Savvy B2B Marketing

If you are a B2B marketer, we'd love your help - and it won't take more than 10 minutes. Please take this short survey from the Content Marketing Institute and MarketingProfs to let us know how you are using content in B2B marketing. By completing this survey , you'll get the results first. Last year's results were groundbreaking and published in the 2010 B2B Content Marketing Benchmarks, Budgets and Trends. We can't wait to see what the survey reveals this year. Thanks so much for your time

5 Ways B2B Marketing is Like Good Wine

B2B Ideas @ Work

Recently, I had the pleasure of attending an intro Food and Wine Pairing class at Cook's Warehouse taught by Gil Kulers , Atlanta-Journal Constitution wine columnist and sommelier. He explained the basics of winemaking, including which grapes are used, where they come from and how a particular vintage is created, among other interesting facts. Pairings can make or break a campaign (or a meal).

Class 11

Maximize Social Media Traffic to Your Blog

Sazbean

As bloggers, we are always looking for new ways to increase the level of traffic and readers to our websites. You may have a great product to sell or you just monetize you blog through display advertising—increasing your traffic to the next level is sure to increase your potential blog earnings. Using Social Media traffic to methodically drive more eyeballs to your site is a great way to capitalize on the Web 2.0/3.0 Have a look at these tips to increase user engagement on your topic, and boost new readers clicking through to your website - Maximize Social Media Traffic to Your Blog.

B2B Businesses Give/Gain Expert Advice on Focus.com | Marketri

Marketri

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Still more B2B social media research results

EMagine B2B Blog

We’ve endeavored to keep you abreast of the research on B2B use of social media… as in our recent “Super-high adoption” and “Why social media matters” posts.   We realize that the decisions of whether and how to invest in social media are major ones that touch on numerous issues;  so we believe you should be [.]. B2B Web Strategy Social Media

Marketing Lessons From Borders' Bankruptcy

Hubspot

Michigan-based book retailer, Borders is filing for Bankruptcy and closing its doors. Borders had been looking for a buyer for the company with no success, and it had been unable to keep up with its costs and its larger rivals, Amazon and Barnes and Noble. So what happened to Borders? How should marketers adapt to avoid similar problems? Marketing Lessons from Borders' Mistakes. 1.

How the Evolution of PR Mingles With Content Marketing

Hubspot

This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, Content Marketing , will be published by Pearson in September. Public relations just plain doesn't work the way it used to. In a way, PR is one of the original forms of content marketing. Connect with HubSpot

Marketing Strategy: Too Broad, Too Narrow or Just Right?

Great B2B Marketing

Getting your marketing strategy just right is critical for B2B marketing success. On the “too broad&# end, lots of B2B companies, desperate for recognition and revenue, try to be everything to everyone. The company’s core position changed with every potential new partner. Aiming too narrowly is equally fatal. If it worked, the company would have been awash in cash.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

12 Eye-Opening Daily Deal Site Statistics [Data]

Hubspot

And the daily deal site debate continues. Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday eMarketer featured new data from five different sources that still doesn't make a clear case for daily deal sites either way. 12 Interesting Statistics From Daily Deal Studies: Source: Merchantcircle Survey, June 2011. You could be next!

Is Bing Currently the Best Deal in Paid Search?

Client Bridge

Bing's share of the search market has grown from 9% in April 2010 to 30% one year later. From ymarketing LLC, here are some reasons why marketers should funnel as much of their pay-per-click budget toward Bing. Bing Cost Per Click Cost Less The same keywords cost far less on Bing than they do on Google. So while fewer may see a Bing ad than a Google ad, you have a much better chance of getting lower costs per lead or conversion from Bing. Example: Bing-Google Ad Platform Similarities Keywords that work best on Google have similar results on Bing. Greater Ad Flexibility on Bing Bing and Yahoo!

How to Use Social Media Data to Improve Paid Search Campaigns

Hubspot

The following is a guest post by Jared Reed of SteadyRain , a St. Louis-based internet strategy, design and development firm. Sisyphus had it easier. Pay-per-click (PPC) has become so technical, that it’s hard to get a leg up as a newbie. Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon. Social Media Monitoring. Social Tags.

PPC 1

Nurture Sales Leads As You Would Your Business

eB2Bleads

With sales teams avoiding the follow up on leads from marketing due to issues with their sales readiness a gap has developed in the customer acquisition cycle resulting from low lead to sale conversions, poor follow up and a lack of clarity about what a lead actually is. When you nurture sales leads you are really qualify their readiness for sales. Lead Nurturing Defined. Related articles.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Nurture Leads As You Would Your Business

eB2Bleads

With sales teams avoiding the follow up on leads from marketing due to issues with their sales readiness a gap has developed in the customer acquisition cycle resulting from low lead to sale conversions, poor follow up and a lack of clarity about what a lead actually is. Below is a simple lead generation chart from Brian Carroll CEO of Intouch and Author of Lead Generation For The Complex Sale.

The ABC’s of Email Marketing

Modern B2B Marketing

by Maria Pergolino Learning anything new can be tricky. The same goes for admitting that you’ve been in the game a long time and you still don’t know all the rules. I was working at home not too long ago and the radio was playing somewhere in the house and I wasn’t really paying attention until, for some reason, a song came on that got my attention – ABC, 123 by the Jackson Five. Know it? Adapt.

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