Top B2B Marketing Zone Event Marketing Direct Marketing Content for Week of Apr 01

Site feeds added

Anything Goes Marketing

APRIL 5, 2006

I felt left out when every other frikin' blog had these cool links in which you can subscribe to their RSS. Thought I would add that as well. Why not! Thanks Feedburner for making this easy. C. Tags [Feed Burner] [Beer] Mmm. Beer! I like that tag.

Ads

Ads RSS Tagging

Click Z, You SuckZ

Anything Goes Marketing

APRIL 5, 2006

Wow, I think people have run out of content to write on Click Z. Here is a terrible article on the 25 things that that this "expert" hates about Google. Danny, I agree that Google has many short comings but it's these types of short comings that have turned it into a 6 billion dollar company! Furthermore, you know that you just killed your company by insulting Google becuase your site ratings are dropping as we speak.

Click Rate

Click Rate Press Conference Tagging

Whose your daddy?

Anything Goes Marketing

APRIL 5, 2006

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial. However, once I went to the blog, I realized that this guy does have something to say (unlike me) and it was an intersting read. He has this great article in which he vents his frsutrations about rising costs in his industry using a story about bisons in Montana I have a story about

Domain

Domain Tagging Cost B2B

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

More Viral Campaigns

Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. I suggest checking it out. If you're into marketing, get their weekly newsletter. Their tips are deadly (in a good way - just like "viral" campaigns). We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. There's no better way to do that then to go door to door and bug the shit out of people so that you start to build brand awareness.

Viral Marketing

Viral Marketing Campaigns Tagging Press

Easy Does It!

Anything Goes Marketing

APRIL 4, 2006

Here's a great new viral campaign from Staples featuring the "Easy Button". Not only is the site very creative, and practical it's actually fun! For an administrator who needs to order office supplies quickly, what better way then the using an easy button that you can download to your desktop! Great job Staples! Chad H.

Viral Marketing

Viral Marketing Creativity Order Practices

Blog optimization for dummies (like me)

Anything Goes Marketing

APRIL 4, 2006

Great post here on optimizing your blog. I'll start to implement some of the items that are mentioned. C. I just added my first blog tags. Blogger doesn't make it that easy Tags [Blog optimization] [Blogs] [Feed Blitz] I also added that feed subscribe thing on the right side from from Feed Blitz. Thanks again!

Optimization

Optimization Blogger Tagging Ads

A "successful" email newsletter

Anything Goes Marketing

APRIL 3, 2006

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: [link] it states that IBM uses the ever popular video newsletter called ForwardView. Has anyone actually heard of this (please let me know)??

Newsletter

Newsletter Course Video Marketing Email Marketing

Click Z Sucks

Anything Goes Marketing

APRIL 3, 2006

Ever read anything by the "Experts" at Click Z? By experts I mean people trying to sell their stuff. Here is a "great" article titled " Email Creates Awareness ". Really? Is that what it does?? Wow, I didn't know! I read everything on this site with a huge, enormous grain of salt. There are only a few experts that I really trust. I'll point them out to you when I see them.

Anne Holland Fan

Anything Goes Marketing

APRIL 3, 2006

I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. Great article but then at the end I realized that the site had changed! I emailed Marketing Sherpa and asked the obvious question "Why did it change and why didn't you tell us that?" Anne is very classy in her next email, she sent out an article that explained that she really didn't know why.

Case Study

Case Study Case Studies Conversion Rate Studies

Most Hilarious Email Ever? Or is it?

Anything Goes Marketing

APRIL 3, 2006

Check out this email on MarketingProfs (they have a great little marketing forum BTW). The email is completely ridiculous! It talks about how you can graduate in 6 weeks and how there are plenty of jobs out there etc. Here's the thing: the marketing campaign worked becuase we're talking about it right now! Hmm. The mice in my head are starting to move.

CAN-SPAM

CAN-SPAM Email Marketing Campaigns Marketing

Why can't I generate sales off my site?

Anything Goes Marketing

APRIL 3, 2006

This was the kvetch from a marekting prof user. Take a look at the site and you can tell for yourself: [link]. The picture of person in the top left hand corner who is suppossed to represent someone who is "vibrant" looks old and decrepit. I think that losing your hair can be very gracefull but it's doesn't seem to be helping online sales. That's my marketing tip for today.

Generation

Generation Tips Personalization Marketing

Google is brilliant! Help nerds find love!

Anything Goes Marketing

APRIL 3, 2006

You have to love the idea of Google Romance. How better to keep people from using your product (especially the techno geeks) then by offering the best offer of them all: love. Crazy smart!! What will they come up with next?? C. PPS - The joke is on you because it was actually an April fool's joke by Google but wasn't it awesome??? Great way to drive traffic to your site and use humour.

Google

Google Traffic Product Best Practices

Anything Goes???

Anything Goes Marketing

APRIL 3, 2006

This is the first post of a very exciting (I'm being optimistic) start to my blog. The goal of my blog is to record my travels through the world of marketing. I figure I keep reading all of this stuff and I need somewhere to store it 'casue let's face it, I'm getting older (30) and my brain cells have rotted from all the beer that I consumed during university (or just yesterday actually).

Practices

Practices Best Practices Marketing