Salesforce Marketing Cloud

JANUARY 2, 2024

What is new, though, is how accessible AI is. Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. AI in its current state, with its myriad uses and capabilities, lends itself perfectly to my team’s advisory work. Meet your team Where will AI add value?

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Digital Asset Management 115

Digital Asset Management Work Management Marketing AI Marketing Management 115

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

Salesforce Marketing Cloud

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer. Let’s begin.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Do you need to optimize product detail pages ?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Call in the experts AI-enabled work environments and remote teams are more susceptible to advanced cyberattacks without an on-site tech team. Tech or not, businesses use technology for payments, data storage, and customer info.

Privacy 119

Privacy Ad Building Work Management Marketing Management 119

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. As email continues to grow and develop into its own medium that’s still one of the marketing channels with the highest return, specialization is essential. Want to get the most out of your email marketing?

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Salesforce Marketing Cloud

JANUARY 25, 2024

From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences. Perfect the entire post-purchase customer experience Fulfill and deliver with these order management tips. It’s what makes it possible to always know what’s in stock — and what’s not.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Valasys

JANUARY 19, 2024

The emergence of chatbots in digital marketing has marked a revolutionary shift. It has heralded a novel area of conversational marketing. They also engage and transform depending on the customer experience. When Chrome is using up memory , such as when running AI-driven chatbots, it can lead to reduced performance.

Marketing AI 40

Marketing AI Conversion Resource Management Planning 40

Valasys

JANUARY 25, 2024

To truly stand out, brands must evolve with the digital tides, embracing the potential of cutting-edge tools like Artificial Intelligence (AI)-powered branding to forge stronger, more dynamic connections with their audiences. But AI-powered branding isn’t just about one-way communication.

Marketing AI 40

Marketing AI Brand Identity Branding Ad Building 40

Valasys

JANUARY 24, 2024

Generic marketing tactics are drowning in this digital ocean, while brands struggle to stay afloat. But fear not, intrepid marketers! AI is poised to revolutionize the way we reach, understand, and engage with customers, transforming not just how we advertise, but who we advertise to.

Marketing AI 40

Marketing AI Advertisements Advertising Ads 40

Valasys

JANUARY 25, 2024

Tired of one-size-fits-all marketing? That’s where Account-Based Experience (ABX) comes in, and it’s quickly becoming the hottest trend in B2B marketing. That’s where Account-Based Experience (ABX) comes in, and it’s quickly becoming the hottest trend in B2B marketing. You’re not alone.

Account Based Marketing 40

Account Based Marketing B2B ABM Sales Qualified Leads 40

Valasys

JANUARY 10, 2024

In this article, we delve into the transformative impact of Marketing Technology, or Martech, on the dynamics of car auctions, uncovering how it has become the driving force behind success in this competitive domain. This personal touch not only enhances user satisfaction but also encourages repeat participation in auctions.

Marketing AI 40

Marketing AI Transparency Customer Satisfaction Domain 40

Exo B2B

JANUARY 30, 2024

In the first year of Exo’s creation, our goal was to integrate the Internet into companies’ business strategies, with a particular focus on marketing. At the time, Web or digital marketing, as we know it today, was not yet widespread. This widespread customer attitude to the Internet is a driving force.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

JANUARY 23, 2024

This tech not only aligns with what patients hope to see post-op but also ramps up their satisfaction by keeping things grounded in reality. Personalized Patient Interactions Emerging VR technology could offer more personalized and detailed consultations with AI-driven simulations that adapt to individual patient needs and preferences.

Consulting 40

Consulting Customer Satisfaction Budget Programs Forecasting 40

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. Can you define the size of your ideal customer profile? You might call it your relevant market or your sales addressable market.) What data do you need to go to market effectively, and does the provider have it? Free Trial 2.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

CMSWire

JANUARY 8, 2024

What held organizations back in delivering exceptional customer experience in 2023 and what is most critical to start in 2024. Continue reading.

Marketing & Strategy 106

Marketing & Strategy Organization Customer Satisfaction Generation 106

Sprout Social

JANUARY 16, 2024

Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake.

Analysis 97

Analysis Marketing AI Tools API 97

Salesforce Marketing Cloud

JANUARY 10, 2024

Are you tracking your customer effort score? Many service leaders prefer this key performance indicator (KPI) over tried-and-true metrics like customer sa tisfaction , Net Promoter Score , and customer retention. With expectations like that, it’s no wonder so many companies keep an eye on customer effort.

Lead Scoring 105

Lead Scoring Lead Ranking Ideal Customer Profiles Multi-Channel 105

Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. As a result, Salesforce upped its investment in social media marketers and technology. And for Salesforce customers, Sprout Social is integrated in Service Cloud.

Social Media 126

Social Media Top of Funnel Media Paid Search Agency 126

Salesforce Marketing Cloud

JANUARY 24, 2024

When teams don’t work together, it can affect how a customer or end user experiences your product. The context: One of our product UX teams craved getting more insights about actual customer experience and needs but didn’t know whom or how to ask to get regular access. Building a bridge to success How did we do?

Product 104

Product Tips Peer-to-peer Communities 104

Martech

JANUARY 5, 2024

Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects. Don’t think of these interactions as being either sales or marketing efforts. Organizations think when marketing sends an email, it’s a marketing email. Those words can’t be either sales or marketing words.

Lead Ranking 119

Lead Ranking Cross-Selling Lead Scoring Customer Satisfaction 119

Salesforce Marketing Cloud

JANUARY 23, 2024

It’s about building and continuously nurturing connections in order to build a strong customer relationship that wins you deals. Lead management is the process of managing prospective customers, known as leads, from their first interaction with your company to when they purchase. What you’ll learn: What is lead management?

Sales Management 64

Sales Management Lead Management Work Management Marketing Management 64

Salesforce Marketing Cloud

JANUARY 18, 2024

Grow revenue faster with a single source of truth Discover how Sales Cloud uses data and AI to help you build relationships and close deals fast. A sales process is a series of steps that move a sales rep from product and market research all the way through to a closed deal — and beyond. Learn more What is the sales process?

Process 59

Process Ad Building Work Management Buyer Personas 59

Salesforce Marketing Cloud

JANUARY 31, 2024

As the tech market continues to change and grow, there’s an ongoing need for new salespeople. Tech sellers typically offer technological solutions to customers’ problems in the form of software, hardware, or information technology (IT) services. In tech sales, you will be expected to: • Prospect for new customers.

Work Management 59

Work Management Marketing Management Cross-Selling B2B Thought Leadership 59

Valasys

JANUARY 5, 2024

It relies on artificial intelligence (AI), machine learning algorithms in particular, as well as statistical techniques to leverage data for improving efficiency, reducing risks, and capitalizing on opportunities. Predictive analytics software facilitates data processing to address all kinds of business needs: Improve customer retention.

Budget Programs 40

Budget Programs Enterprise Management Marketing AI Analytics 40

sagefrog

JANUARY 10, 2024

As part of your website redesign, you should also evaluate your existing online marketing strategies and channels, analyze their profitability, and identify opportunities for enhancement. Leverage customer insights to refine your brand and establish your company as a leader in the industry.

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Valasys

JANUARY 22, 2024

Enter the revolutionary duo of AI driven data cleansing and enrichment – heroes here to transform that cluttered attic into a thriving garden of golden insights. Scrubbing the Grime: Data Cleansing with AI Power Imagine an army of tireless, meticulous robots armed with AI superpowers , meticulously scouring your data for impurities.

Lead Ranking 40

Lead Ranking Loyalty Customer Satisfaction Analysis 40