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JULY 17, 2012 [Youtube] How Marketing Awards Go Wrong
Who wants to struggle through demonstrating profitable revenue management, when you could just brag about the 3 million YouTube views of that hilarious viral spot featuring your product? “Nice guys finish last.” It’s crazy how often I hear that phrase, from women and men alike. Sure, nice guys are dependable, sensitive, and parent-approved. Sexed-Up “Good” is Cooler than “Cool”.
JULY 17, 2012 | MARKETING LEADERSHIP COUNCIL
[Youtube] How Marketing Awards Go Wrong
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