Marketing Edge

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PR Problems in Big and Small Packages

Marketing Edge

YouTube video of military personnel [.] Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well.

PR 30

Marketing Tips for 2014

Marketing Edge

I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. So pardon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Social Media 2014 marketing trends marketing social marketing

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. Time 18:17 No, I don’t mean social media war stories. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:17 No, I don’t mean social media war stories.

Who Has The Last Laugh on YouTube?

Marketing Edge

I read Todd Wasserman’s piece on Mashable about how 4 billion videos a day on consumed on YouTube, but the trend is YouTube viewers don’t hangout as much as TV viewers. Blog Post marketing video Comedians on YouTube comedy YouTubeThose couch. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Who Has The Last Laugh on YouTube?

Marketing Edge

I read Todd Wasserman’s piece on Mashable about how 4 billion videos a day on consumed on YouTube, but the trend is YouTube viewers don’t hangout as much as TV viewers. marketing video Comedians on YouTube comedy YouTubeThose couch. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Marketing Edge

Marketing Edge

Some have posted on YouTube like this REI Costa Rica cycling trip. 4) Then, enhance the Web and in-store experience by creating “buying guide” podcasts and/or vidcasts (with RSS feeds, of course) by area of the store. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.

What Corportate Communicators Can Learn From the Super Bowl

Marketing Edge

Well the Saints gave us something to write home about and on blogs, on Twitter, on forums, on YouTube etc etc etc. As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. Although I’d be hard pressed to say that these ads were an interruption, at least during the Super Bowl, ads are eagerly awaited, a rarity surely in the world of advertising. learned more about social media by watching the game. That’s right talk. What Da? he’s not going for the field goal? Did you see that,?!

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » YouTube gives us voice: Now will we listen? Subscribe to our podcast « Albert Maruggi shares new-media ideas with health care communicators at annual conference Viral Envy: Yeah, me too » YouTube gives us voice: Now will we listen? The YouTube era becomes mainstream. Congrats to Senior Vice President David Bohrman and CNN Political Director Sam Feist — not to mention YouTube — for giving a voice to individual.

Marketers learn from campaigns - social media has application for you

Marketing Edge

Better yet, quickly posted YouTube videos and even new phone streaming platforms like QIK reframe the definition of “instant reaction.”. Yesterday was a wonderful case in point of fast paced dialogue between the Obama and McCain campaigns. With the help of live news coverage and coordination of the campaign reporters, you may think, the campaigns stayed on top of every word the other makes. They are then able to respond, almost as if they were having a dialogue. While news organizations have a lot to do with the speed of the discourse, in this election cycle there is more.

Marketing Edge

Marketing Edge

Subscribe to our podcast « YouTube gives us voice: Now will we listen? What should I do? Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Viral Envy: Yeah, me too The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. “Yikes!

PR Dilemma Should Smarties Respond? - I Say Yes

Marketing Edge

The wacky experiment/stunt has other connotations that swirl around in parents’ heads, like; “today you’re puffing Smarties, tomorrow it’s a Michael Phelps bong and before you know you’ll be like Crackhead Bob.&# Yes it’s not a logical progression I admit, but sometimes parents (including me) get illogical when they see kids huddled around the computer watching YouTube videos suggested to them by someone on Penguin Club about smoking Smarties. This issue has gone beyond “YouTube&# and into mainstream media with all the hysteria that brings.

Embarq –ing on Social Media at a Fortune 500 Company

Marketing Edge

They used a creative YouTube approach combined with other integrated marketing for the high-speed conversion , and embarked on a company-wide adoption of social media to contribute to its strategic goals. They used a creative YouTube approach combined with other integrated marketing for the high-speed conversion, and embarked on [.]. Time 8:38. Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed.

Dunkin’ Donuts social media response - and your grade is?

Marketing Edge

The social media idea path is like watching cells grow and multiply. Here is the exciting path of this idea related to Dunkin’ Donuts and the Super Bowl. Sunday, January 20, I’m on Twitter the night of the Green Bay/New York Giants NFC Championship game. People tweeted about the final moments of the game and upon its conclusion, I started tweeting with my Boston friends who like Dunkin’ Donuts, how that popular east coast franchise can capitalize on the Super Bowl with two teams competing from their two largest markets, Boston and New York City. Excellent. Michelle.

Marketing Edge

Marketing Edge

In the letter and the YouTube video, there was no mention of what the passengers who were so inconvenienced were to receive. Second, the YouTube video featuring JetBlue’s CEO was a good use of that venue, but I think it could have been done better. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Is this customer-friendly language?

A Good Samaritan for Healthcare and Social Media

Marketing Edge

They compiled a list of hospitals using social media , specifically at least one of four types of social media blogs, YouTube, Facebook and Twitter. Time 30:08. The world is full of good Samaritans who give of themselves for others. Let’s focus on two, Ed Bennett of the Maryland University Medical Center and David Ekrem, Manager, Web Development at the Mass General Hospital for Children. Ed and I chat in this podcast about why and how hospitals are gradually dipping their toes into the social media pool. There are hundreds of ways to use these tools, enough to give anyone a headache.

Marketing Edge

Marketing Edge

Subscribe to our podcast « GM Fastlane’s Bob Lutz: Keeping the faith on blogging Provident Partners increases its workforce by 50 percent » VSocial connects viral video and business objectives OK, YouTube is great for parties, vacation videos and has some utility for business, but is it the perfect platform for a company’s multimedia social engagement? What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.

Strong Social Media at Top Two Best Hospitals

Marketing Edge

In addition, a creative Mayo Clinic channel on YouTube has garnered interesting interaction, from thousands of views to potential participants in clinical trials for new treatment. Is it a coincidence that the top two hospitals on US News and World Reports honor roll of the best hospitals in the US also have strong social media programs? I'm delighted to make that connection with two friends who do an outstanding job at their respective leadership positions in social media for Johns Hopkins Hospital and the Mayo Clinic. Congratulations to both Elizabeth Tracey and Lee Aase.

Robert Scoble on Global Impact of Social Media and Effective Use of Twitter

Marketing Edge

This month’s book giveaway contest is Millennial Makeover , MySpace, YouTube and the Future of American Politics, by Michael Hais and Morley Winograd. Time 24:19. This podcast you’ll get the big picture of social media with Robert Scoble ,the co-author of Naked Conversations along with Shel Israel and managing director of Fast Company TV. This conversation is useful for corporate marketers in discussing social media with their senior management as a company evaluates whether and how to participate. Let's face it information used to be power when a few people had it.

A time for dialogue in democracy, an interview with the authors of Millennial Makeover

Marketing Edge

So when I heard the authors of Millennial Makeover Michael Hais and Morley Winograd interviewed on the News Hour talking about how YouTube, et al social media was going to impact the future of American Politics , I had to reach out to them as guests on the Marketing Edge podcast. Time 21:37. have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. The millennial generation is comprised of individuals born in the 80s and early 90s.

American journalism at a crossroads

Marketing Edge

Purpose: We are interested in exploring whether or not, how and why traditional media such as newspapers and television are being supplanted by internet resources and user generated media such as Youtube and Facebook. The future of news is both a fiscal and emotional issue. Newsrooms across the country are struggling with the economic realities across the spectrum from energy costs to the impact of the internet. On the emotional side, the press, vilified as it is by those whose agenda it suits, still remains a cornerstone of a free, democratic society. Today news is the cookie dough.

Marketing Edge

Marketing Edge

Share on StumbleUpon Tags: Iowa Caucus , Marketing Edge , Maruggi , New Hampshire Primary , presidential candidates , presidential debate , YouTube This entry was posted on Saturday, January 5th, 2008 at 3:01 pm and is filed under brand management , corporate marketing , marketing , new media , social media. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media.

Marketing Edge

Marketing Edge

Whether it’s purchasing video online from iTunes, consuming viral video from YouTube, or taking in the growing number of high-end video channels like Cigar Cinema , there are as many varieties of video technologies as there are videos on the ‘Net. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.

Marketing Edge

Marketing Edge

link] www.brightcove.com Share on StumbleUpon Tags: Brightcove , viral , YouTube This entry was posted on Tuesday, November 27th, 2007 at 9:15 am and is filed under social media , user-generated , video. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Watch what Disney does. Dear Brightcove.TV

Marketing Edge

Marketing Edge

Share on StumbleUpon Tags: Utterz , YouTube This entry was posted on Thursday, November 29th, 2007 at 10:39 pm and is filed under blogs , business marketing , corporate marketing , marketing , new media , social media , technology , user-generated. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?

Marketing Edge

Marketing Edge

To me Vsocial is a video platform that is on the opposite end of the spectrum from YouTube. Share on StumbleUpon Tags: Uncategorized , Vespa , viral , YouTube This entry was posted on Thursday, October 11th, 2007 at 11:38 am and is filed under business marketing , podcasting , social media , user-generated , video. What should I do? Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » “Don’t Touch That Dial!&# Maruggi is a frequent speaker and conducts workshop sessions on new media. Paul, MN.

Marketing Edge

Marketing Edge

Subscribe to our podcast « Multimedia search & viral video essentials YouTube gives us voice: Now will we listen? About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Subscribe to our RSS feed

Marketing Edge

Marketing Edge

Here are links to the video services I mentioned in the podcast: Brightcove Feedroom YouTube We invite your comments. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. This is journalism at its finest. Go ahead. Be social.

Marketing Edge

Marketing Edge

It’s not just about pre-roll advertising or viral funnies passed around on by the YouTube crowd. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Also in this podcast, we are holding two giveaways. Any questions?

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.