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| Page 1 of 1 | Previous | Next | LEAD VIEWS MAY 29, 2012  Should B2B Marketing Be More Visual? Witness the success of Internet-based platforms such as Flickr, Photobucket and YouTube. YouTube, Tumblr, Pinterest) to underpin marketing strategies. B2B marketing B2B Marketing Online Content Creation Strategies Content Marketing Web Content b2b b2b marketer b2c flickr images instagram photobucket pinterest youtubeThis post is inspired by the success of Instagram. | LEAD VIEWS JUNE 6, 2012  Using Social Media to Enhance Trade Shows and Conferences Or, post the videos on YouTube. Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face events such as trade shows and conferences. The difficult world economy was to have hastened this decline. In fact, the opposite seems to be true. | | | | | |
| LEAD VIEWS MARCH 9, 2012  Leveraging Pinterest for B2B Marketing: 6 Practical Tips Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10 Social Networking sites. For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Source: Marketing Profs. Source: Experian Hitwise. | LEAD VIEWS DECEMBER 21, 2010  B2B Social Media Marketing –Is it relevant? Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are obviously missing out on the benefits of one of most the defining trends of our times. | LEAD VIEWS NOVEMBER 3, 2010  B2B Social media- A case of drowning man clutching at the straw Now they are creating Facebook & Linkedin company pages, open a twitter account and perhaps upload some content on YouTube, Scribd and slideshare. B2B marketers are confused by the amount of hype of social media and are confused about what strategies to adopt. They end up building a corporate page on the various social media sites and is a case of drowning man clutching at the straw. | LEAD VIEWS APRIL 14, 2011  Once Upon A Time….Converted Leads Into Customers By Telling a Story Stories unfold all around us, on billboards, on television sets, on youtube, in movie theaters, in books, during conversations, almost everywhere, everyday most of our waking hours and sometimes even when we are deep in sleep. “1960, playground fight, not involved, unjustly caned.&#. Thats a one line story, I read on a site called Onlineflashfiction.com. Narrate part by part. | | | | | | | |
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LEAD VIEWS | FRIDAY, JUNE 10, 2011  Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’
For instance, video content shared on YouTube, can be customized to create a presentation to be shared on slide share. The definition of what constitutes great content has changed dramatically in today’s people driven economy. Yes, it is still important to have content of high quality, but what’s most important is how many people have read and reacted to this content. The other point I’d like to emphasize is that whoever said ‘one size fits all’ was surely not talking about content. Content outside the website. So, what’s the difference? Content Strategy for content within the website. MORE >>
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