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Is YouTube Replacing the Printed Manual? [CHART]

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The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube.  In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?

Why Cross Channel Marketing Needs To Be Visual

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Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. Would you be able to do it? When We See Nature.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. That is an analyst's job.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

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In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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58% of markers want to improve YouTube knowledge. It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time. Below you will find what they shared. Social Marketers Embrace Video 1.

How To Excel at Four Primary Types of Social Media Content

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Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4 million pieces of content shared on Facebook. Period.”

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Tools Marketers Need For Cross Channel Marketing Attribution

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Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube creators and Vine aficionados), are benefitting from platform proliferation. Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. At least it better be.

3 Ways To Use Video To Get Tactical On Facebook

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Post videos directly to Facebook rather than via YouTube, Vimeo, etc. The folks at Search Engine Journal recently conducted a study looking at native video vs. YouTube, Vimeo, etc. " Facebook is absolutely taking traffic from Youtube right now with video. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Ok, I know.

Does Paid Social Media Work?

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More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Social Marketing

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5 Ways to Create More Content Today

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These videos are great content assets because you can use them on YouTube, Vimeo and your website. Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). The problem is, you will never have enough content. As our products and services change, so do our prospects and customers. Now go!

Social Media is Even More Important in our Modern Marketing Future

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Scott Stratten , Chief Agitator at UnMarketing , sees this and t he shift in video from YouTube to Facebook as having great impact on brands and video monetization in the coming year. For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. This is not news. Time and Traffic. Social Marketing

A CMO and CIO Love Connection Depends On This (should be obvious)

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" If, however, you're under 40 or don't know what in the world I'm talking about, I'm quite sure YouTube can fill you in. Be that as it may, having a love connection between the CMO and CIO is vital. In fact its importance cannot be overstated for a brand to be successful in today's technology-changing-at-warp-speed world we live, work and play in. What is it?

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6 Strategic Trends Highlighted at Social Media Marketing World

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YouTube is powerful. More than half (56%) of marketers say they want to improve their knowledge of YouTube, and two thirds of marketers plan to increase their use of it. In fact, Facebook is actually degrading YouTube video exposure in the newsfeed. 2. Facebook now even allows you to embed your videos into your blog posts, similarly to how you can with YouTube.

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Here’s a Story: Why Storytelling is Vital to Content Marketing

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They also posted it on YouTube for others to discover it and share it or embed it easily. Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Using video for storytelling is very different from showcasing your products in a video. It’s also different from customer testimonial videos. And REI gets it. l6jnUY5A8S.

The Revised Approach to Content Distribution

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This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Appetizer, Entree, and Dessert Approach.

How to Produce 269 (or more) Content Assets From a Single eBook

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You could create a series of videos to share on YouTube and embed in blog posts or emails. by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. This year, research reported that creating enough content was the number one challenge for B2B content marketers. Let that sink in. Seriously.

5 Tips For Maximizing Your Video Marketing

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Make sure your video is widely available - on your site, YouTube channel, and social media channels, but don’t spam it out. Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. It covers everything you need to know, with the most important Ws of video marketing - when, what, who, and where.

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The new Myspace? Which social channels are here to stay

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In a 2014 survey of high schoolers’ use of social networks, 51% reported using Instagram every day, while 55% used YouTube and 61% Facebook daily – second only to texting. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? So will Facebook become the new Myspace? Adult users. Social business.

4 Attributes of Your Next Content Marketing Superstar

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With more than 3 Billion video views on YouTube every day, uploading videos to your company channel can greatly enhance exposure to your audience. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. improving SEO and customer service. ?building

5 B2B Brands That “Get” Storytelling

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Just check out the views on its YouTube video of testing a rejected takeoff. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though. Seeing is learning. Cisco. Boeing. And it works.

5 Stats You Need to Know About Online Video Marketing [Infographic]

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YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. #5. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. Want more proof?

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Social Engagement Stories From SXSW

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They also hired Dude Perfect , a team of guys who have become famous for their YouTube videos, to do a video with Odell Beckham Jr. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music. Boasting more than 51,000 attendees last year, and growing more every year, let’s just say the noise level is high.

5 Tips for Creating Effective B2B Marketing Videos

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YouTube garners around 4 billion views daily. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics that drive content marketing programs for companies seeking to provide value to their customers. Now, that’s efficiency!

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Learn From Annoying Mistakes Marketers Make

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The car maker has its own online TV channel and distributes its commercials on Youtube, creating a truly joined-up strategy for deploying video content. It’s an approach that’s working – according to official Youtube Channel Views data : Toyota Channel: 207,696 views. From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? The best approach for ensuring such successful ‘data wrangling’?

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

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YouTube - By creating a YouTube video page, you can centralize the great video content you spend time and money on to engage with prospects and customers ( and you can check out the latest viral must-see, while you’re at it.). Broken Link Checker EventBrite Followeronk free marketing tools Google Alerts Google Keyword PlaceIt SlideShare StumbleUpon Survey Monkey Tumblr Youtube Zamza

Content Marketing Trends Taking Us into the Future

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“I already have a YouTube channel!”, While YouTube is a powerful destination site that’s absolutely critical to your content strategy, videos embedded on your site contribute to your SEO and site authority as Google’s Hummingbird actually prioritizes video as quality content and serves up video on results pages with a higher frequency. Content Marketing

What is Responsive Design?

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Share some of these assets about Responsive Web Design with your colleagues: this Topliners post , this Guide , and this YouTube video. by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”.

5 Ways to Differentiate Your Marketing Content

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After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. couple of great examples are GE’s cool #6secondscience and #GravityDay campaigns and the YouTube Rewind series. 4. Follow Simon on Twitter @mrjonesinsf. It was as if everyone that worked in any flavor of marketing job suddenly thought, we need more content in our lives.

3 Questions You Should Ask About Your Content Marketing Strategy

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To make the most of your content marketing efforts, consider the following: Showcase your content on multiple channels – blog, LinkedIn, Facebook, YouTube, podcasts. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? How do I make the most of my efforts? What purpose does my content serve?

3 Ways to Integrate Video into Email Nurture Campaigns

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It will cut down on incoming support requests, and if your explainer video is part of a YouTube channel or video hub featuring other support videos, may encourage your customers to explore other help videos along the way. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider.

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5 Digital Marketing Campaigns Inspired By Women

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To reduce the disempowering impact this could have on a girl’s self-esteem and confidence, Procter & Gamble’s Always brand launched a YouTube video campaign to change the perception. Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality. This year’s theme is “Make it Happen,” encouraging effective action for advancing and recognising women. ” These campaigns take a multi-channel engagement approach, driven by digital to inspire change and self-value from within. 1.

What Your Business Needs To Know About Google+

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But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. Make no mistake.

How Big Data is Driving Business Growth

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Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. In the technology community, data has become likened to oil as the next great natural resource. Big Data Builds Community.

You've Spoken and We've Listened: Topliners Upgrades Released

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Or for the 30,000 foot view, you can watch this quick video on YouTube: If you still have questions regarding these upgrades please let us know. You’ve spoken. We’ve listened. You can’t find content. The search function isn't consistent. You scroll through content that is irrelevant until you find what you’re really after. Want to Learn More? Follow a Tag.

4 Ways to Differentiate Your Marketing Content

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After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. couple of great examples are GE’s cool #6secondscience and #GravityDay campaigns and the YouTube Rewind series. 4. Follow Simon on Twitter @mrjonesinsf. It was as if everyone that worked in any flavor of marketing job suddenly thought, we need more content in our lives.

What Sales & Marketing Can Learn From "Tommy Boy"

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Video source: YouTube. Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. have found that it helps readers make a connection between a given marketing-related topic and something completely unrelated and otherwise trivial. Stay with me. Marketing by the Numbers.

4 Steps for Making Demand Generation More Social

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By embedding YouTube videos, tweets, and Facebook comments on their landing pages. by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. Step 1: Build Awareness. And you don’t need to be an HTML jockey.

The Hidden Marketing Lesson in the Citizen Journalism Movement

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by Jesse Noyes | Tweet this YouTube is now a force in the delivery and reporting of news. When an earthquake and subsequent tsunami devastated Japan last year, the 20 most watched videos on YouTube for a week were related to the disaster, earning a total of 96 million views. The case of YouTube is a stark reminder that “the brand” is becoming less influential on the Web.

One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend

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You play a song while you record a video to post on YouTube. Consider how the video of Premier Mike Baird reading mean tweets was pulled from YouTube after he played Taylor Swift’s “Shake it off’ and REM’s “Everybody Hurts” in the background without the record labels permission. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Beware of what you tweet or post, it may come back to bite you or your business. Common misconceptions. Well yes.

5 Ways to Differentiate Your Marketing Content

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After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. couple of great examples are GE’s cool #6secondscience and #GravityDay campaigns and the YouTube Rewind series. 4. Follow Simon on Twitter @mrjonesinsf. It was as if everyone that worked in any flavor of marketing job suddenly thought, we need more content in our lives.