| | | B2B Marketing Unplugged | |  Youtube | 6 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED SEPTEMBER 20, 2012 Demystifying Social Media for B2B, and I mean, B2B! It is bloggable, tweetable, youtubable, etc. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B businesses are using social media, but when it comes to actually citing examples, they always fall back on B to C. get it. If you work in the B to C world then yes social media is where it’s at. You have customers, consumers, users and most importantly fans. ll tell you. | B2B MARKETING UNPLUGGED JANUARY 10, 2013  Why I Won’t Endorse You on LinkedIn That’s what YouTube is for. Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be. Self-esteem is running high, which means self-doubt can’t be far away. This profile is surely someone else’s. | | | | | |
| B2B MARKETING UNPLUGGED MAY 17, 2012  Social Media Readings: Nine Things to Get You on Track On YouTube: I think video is one of those things business marketers are either really good at or really suck at. If you have good video, or want to have good video, then you need to understand how to leverage YouTube as a delivery platform. The best advice can be found on YouTube itself. A long weekend looms here in Canada, with another just behind it for my American friends. | B2B MARKETING UNPLUGGED OCTOBER 13, 2011 Is it Still a Revolution if it Comes with Instructions? The first part celebrates things good marketers have been doing for years by telling us that storytelling happens only with blogs and YouTube. Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. should note that I received two copies, both of them free. One I think I asked for in some email offer; the other turned up unbidden. In fact, almost everyone I’ve asked has at least one free copy of this book. Oh, crap, you did. | B2B MARKETING UNPLUGGED NOVEMBER 26, 2012 Lost Squirrels: Putting Sales Where it Belongs Watching Dumb Ways to Die (or just about anything else) on YouTube (thanks to my Friend Eve-Lynn for this one) – 5%. Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. Like this gem I picked up from Sirius Decisions at a marketing conference: sales people spend only 18% of their time in front of customers. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time actually in front of customers. m sure you promptly went where I did which was, what the hell are they doing the other 82% of the time? | B2B MARKETING UNPLUGGED JUNE 18, 2012 Keeping Skippy Busy: The Scourge of the Summer Student have a few teenagers kicking about my house and, as far as I can tell here is what they know how to do: they can make Kraft Dinner (they cannot clean up afterward), they can use Facebook, Tumblr, MineCraft and YouTube all at the same time, while lip synching the dialogue from a Family Guy episode they’ve seen 36 times. It always seems like such a great idea in February. That’s when HR stops staring at the chicken entrails long enough to ask if you want a summer student in your department. And despite all evidence that you really don’t, you say yes. Or at least any that you can use. | | | | | | | |
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