B2B Marketing Unplugged

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Why Your Website is About to Become a Lot Less Important

B2B Marketing Unplugged

SlideShare and YouTube, not so much. My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or three on the same afternoon or evening. We loved them because they were all ours.

Sales 59

The End of Valued Customers

B2B Marketing Unplugged

Somebody once said  YouTube is the very arse-end of the Internet. That may be true when you’re high at 2am and can’t find any pizza, but there are bright lights and brilliant minds at work there too. I am loving the Volvo Trucks YouTube channel. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? Quite  a treasure. Total genius. Worth a read.

The Hidden Costs of Content Marketing

B2B Marketing Unplugged

Why, there’s LinkedIn, Facebook, Twitter, Pinterest, Tumblr, Google+ (yes, that’s still a thing), YouTube, SlideShare, blogs, online communities, websites and that guy you met on the plane who wants you to know his Candy Crush scores. Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? Curation. Uh oh.

Cost 61

Why I Won’t Endorse You on LinkedIn

B2B Marketing Unplugged

That’s what YouTube is for. Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be.  Self-esteem is running high, which means self-doubt can’t be far away. This profile is surely someone else’s.

Five Solstice Celebrations for Marketers

B2B Marketing Unplugged

found this on McSweeny’s Internet Tendency (a site that should be on your list of things to do on Fridays) and here it is on YouTube. Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day. How the fu*k did that happen? Well done!

A Mostly Good Holiday Read from Mitch Joel

B2B Marketing Unplugged

Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Back to the book.

Demystifying Social Media for B2B, and I mean, B2B!

B2B Marketing Unplugged

It is bloggable, tweetable, youtubable, etc. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B businesses are using social media, but when it comes to actually citing examples, they always fall back on B to C. I get it. If you work in the B to C world then yes social media is where it’s at. You have customers, consumers, users and most importantly fans. Make it fun.

Lost Squirrels: Putting Sales Where it Belongs

B2B Marketing Unplugged

Watching Dumb Ways to Die (or just about anything else) on YouTube  (thanks to my Friend Eve-Lynn for this one) – 5%. Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. Like this gem I picked up from Sirius Decisions at a marketing conference: sales people spend only 18% of their time in front of customers. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time actually in front of customers. I’m sure you promptly went where I did which was, what the hell are they doing the other 82% of the time?

Social Media Readings: Nine Things to Get You on Track

B2B Marketing Unplugged

On YouTube: I think video is one of those things business marketers are either really good at or really suck at. I don’t see a lot of stuff in the middle. If you have good video, or want to have good video, then you need to understand how to leverage YouTube as a delivery platform. The best advice can be found on YouTube itself. But that’s my issue. What the Plus!

Spot 14

Keeping Skippy Busy: The Scourge of the Summer Student

B2B Marketing Unplugged

have a few teenagers kicking about my house and, as far as I can tell here is what they know how to do: they can make Kraft Dinner (they cannot clean up afterward), they can use Facebook, Tumblr, MineCraft and YouTube all at the same time, while lip synching the dialogue from a Family Guy episode they’ve seen 36 times. It always seems like such a great idea in February. That’s when HR stops staring at the chicken entrails long enough to ask if you want a summer student in your department. And despite all evidence that you really don’t, you say yes. Or at least any that you can use.

Is it Still a Revolution if it Comes with Instructions?

B2B Marketing Unplugged

The first part celebrates things good marketers have been doing for years by telling us that storytelling happens only with blogs and YouTube.  Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. should note that I received two copies, both of them free. One I think I asked for in some email offer; the other turned up unbidden.  (In fact, almost everyone I’ve asked has at least one free copy of this book. Oh, crap, you did.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube.  In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Junta 42

In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.

The New YouTube Guide for Brands

WindMill Networking

YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? YouTube. it's all about the YouTube link. YouTube.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510.

How Should Our Staffing Firm Use YouTube?

Haley Marketing

YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Create videos!

How YouTube Red Affects Your Brand

WindMill Networking

Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads.  How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTubeThe service will also provide other features, such as the ability to download content to your device so that you can watch it offline, the ability to listen to audio from a video in […]. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn |.

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds. How To Add Subtitles & Closed Captions To Your YouTube Videos. However, something is consistently missing from that content. UM, WHAT?

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.

Upcoming Changes to YouTube You MUST Know

WindMill Networking

YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. At Vidcon, a large video conference attracting thousands of video […]. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video

How to Gain More Subscribers on YouTube

Vertical Response

Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? To be successful on YouTube, you need to build an engaged subscriber base. In In this short video, we show you how to use your existing YouTube videos to gain more qualified subscribers. All rights reserved.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Views: 14,848. Share.

Hilarious YouTube Videos Guaranteed to Get You Through The Day

EMagine B2B Blog

That’s why today, in honor of the upcoming weekend (and Valentine’s Day) right around the corner, I thought I’d spread some online love and share some of my favorite Marketing YouTube videos. B2B Web Strategy Video YouTube Thursday’s can be rough days at the office. guarantee these hilarious videos will get you through today and the rest of your workweek. Click, Baby, Click.

Quick Tips For Optimizing Your YouTube Channel - #MarketingTechMin

Synecore

Whether you are looking to attract new YouTube subscribers or trying come up with a way to better deliver video content to current subscribers, it is in your brand''s best interest to take steps to optimize your YouTube Channel. Keep in mind that for many prospects, your YouTube channel and videos are their first interaction with your brand. Follow @jaceyleigh.

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

Synecore

Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.

5 Steps To Optimizing Your YouTube Videos [Infographic]

EMagine B2B Blog

Titles help audiences and YouTube’s discovery systems make sense of your content. video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about. Tags are keywords that the YouTube discovery systems use to help new users discover your videos. YouTube recommends using an image (.JPG,GIF,BMP,

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.

What the New YouTube Comments Mean for Marketers

Vertical Response

If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. YouTube has announced some changes to the commenting system that would focus on the relevance of comments rather than their recency.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. View Corning’s “A Day Made of Glass” Video.