VIDYARD | FRIDAY, APRIL 11, 2014
[Youtube] Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
While the YouTube version doesn’t have the interactive abilities, it uses an annotation at the start to drive you to the brand’s website which is clever. From there you can see even more of their content and you start a video journey with them instead of sticking around YouTube. Why Interactive is Impressive.
WEBBIQUITY | TUESDAY, JUNE 10, 2014
[Youtube] Search and Social Lessons from the Zenith Social Media Marketing Conference
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. 'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Start with research: is your goal achievable?
HUBSPOT | FRIDAY, MARCH 4, 2011
[Youtube] "Helpful" is the New "Viral"
You’re going to post it on YouTube and Facebook. ” Both their website and their YouTube channel are packed with do-it-yourself tips and how-to’s for “aspiring geeks,”—in spite of the fact that Geek Squad’s bread and butter is coming to the rescue when you can’t do it yourself. Right?
WINDMILL NETWORKING | TUESDAY, APRIL 24, 2012
[Youtube] Social Media’s Influence: Content is Key!
In 2009, through the use of YouTube and other social networks, Canadian guitarist David Carroll publicly took United Airlines to task for breaking his instrument : United Breaks Guitars (His book “The Power of One Voice in the Age of Social Media” will be released in May 2012). Social media users have become major players in social change.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 14, 2009
[Youtube] What Barbie and Pong can teach us about Consumer Experience marketing
One of the examples he gave that I really connected to was this video on YouTube of group of strangers at a movie theater waiting to see a new release who were turned into human joysticks for a game of human pong. This is the second post in Heather’s coverage of the Integrated Marketing Summit.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 26, 2014
[Youtube] 20+ Amazing Examples Of Content I Wish We Created
Want more, check out Slideshare’s , YouTube’s Popular feature, the Flickr blog and any other of your favorite sites for their popular content. 'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created.
MARKETING ACTION | TUESDAY, DECEMBER 31, 2013
[Youtube] 2013 Roundup of Marketing Miscellany
Video: Lots of brands had a good year on YouTube. The YouTube Ads Leaderboard for 2013 (ads uploaded from January through November) is determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people choose to watch). This ad speaks to the child in all of us. It’s not. And hey!
BLOG MY CALLS | WEDNESDAY, MAY 8, 2013
[Youtube] SEO: A Google Authorship Conundrum
Your Gmail address is married to your YouTube account, and they are both married to your Google+. 'The other day we were on a marketing webinar with an agency based in NYC. These guys are truly marketing experts. At the conclusion of the webinar the agency took questions from the attendees. Does it matter? Believe what you will. Makes sense.
VIDYARD | WEDNESDAY, JANUARY 8, 2014
[Youtube] What Game of Thrones & Broadcast TV can Teach you About Video Marketing
While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. . 'During the holidays I watched in awe as the ladies in my family scrambled into a frantic huddle around the TV to watch what seemed like something epic. Ahhhh!
MODERN B2B MARKETING | TUESDAY, OCTOBER 16, 2012
[Youtube] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
Finally, the content you produce need not be limited to your own properties, whether your site, YouTube account, Slideshare account, etc. by Dayna Rothman We’d like to welcome Toby Murdock as the author of today’s guest post. Toby is the CEO of Kapost , the leading provider of content marketing software. You can reach Toby at firstname.lastname@example.org.
PAUL GILLIN | THURSDAY, JUNE 17, 2010
[Youtube] The Changing Rules of B2B Marketing
Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Your feedback is welcome. In 2008, about 100 people visited the site every day.
DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 1, 2010
[Youtube] 12 Social Media Tools for B2B Pre-Event Marketing
YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. It’s free to sign up and get started.
B2B MARKETING INSIDER | THURSDAY, JANUARY 20, 2011
[Youtube] 25 Billion Tweets And More: A Year In Online Activity
internet user watches 6 videos per day on YouTube for a total of 2 billion videos watched per day. billion – The number of videos watched per day on YouTube. 35 – Hours of video uploaded to YouTube every minute. YouTube video numbers from Google. Ever wonder just how big the internet is? That’s a lot of tweets!
HUBSPOT | TUESDAY, AUGUST 30, 2011
[Youtube] 42 Tweetable Facts to Squash Marketing Fantasies
TiVo, DVRs, Hulu, YouTube & thousands of cable/satellite networks have fragmented TV audiences. We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world. Inbound Marketing.
B2B VOICES | SATURDAY, MARCH 24, 2012
[Youtube] Biz Tech Is Back
They are developing new models for customer service and employee training using social media platforms like YouTube and creating shadow employee collaboration environments with enterprise social platforms like Yammer. It never really went anywhere, but information technology did seem to fall from the public interest for a few years.
CONTENT MARKETING TODAY | WEDNESDAY, APRIL 3, 2013
[Youtube] How Barack Obama Became Content Marketer-In-Chief of the USA
They see President Obama on The View, the David Letterman show, in happy YouTube videos, and stories about the Easter egg roll on the White House lawn. Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. How could you not love this guy?
MODERN B2B MARKETING | FRIDAY, OCTOBER 26, 2012
[Youtube] Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable
Watch the video on YouTube! by Jason Miller Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”. He is an expert in user-centered design and understanding online behavior. B2B Marketing Landing Page Thought Leader Interviews
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 7, 2010
[Youtube] Wake up and Send More Email
If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database.
B2B MARKETING INSIDER | MONDAY, JULY 7, 2014
[Youtube] Content Marketing Objectives And KPIs
Common conversion goals for a consumer brand could include subscription to a newsletter, sweepstakes, coupons or some other offer, or even as simple as click throughs to another part of your website or piece of content (such as an advertising clip on YouTube). What are the right objectives and KPIs for content marketing? Reach. Engage.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 3, 2010
[Youtube] Do websites even matter any more?
You can think of these outposts on Twitter, your blog, Facebook, YouTube or wherever as spokes or outposts leading your visitors home. Studies show that web page views have been dropping precipitously as folks park themselves on the social web. Your good old website (Ahhhh … remember that?) is still your hub. Here’s why.
HUBSPOT | SUNDAY, FEBRUARY 3, 2013
[Youtube] The Top 5 Super Bowl-Themed Marketing Stories of the Week
Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Try to think back to a time before YouTube existed … interaction with Super Bowl ads used to be a water cooler conversation the next day, and if you missed the game, you missed the ads.
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 3, 2012
[Youtube] Create a Content Series for Industrial Marketing
Post videos to your branded YouTube channel. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Fresh Content = Better SEO.
B2B MARKETING INSIDER | WEDNESDAY, JULY 27, 2011
[Youtube] The 10 Traits of Successful Social Marketers
They Realize Marketers Are Publishers: They know that instead of creating 20-page whitepapers and 50-minute webinars, marketers are increasingly looking at content strategy where 140-character tweets, 2-minute YouTube videos and photos on Facebook will help them achieve their business objectives. And I have seen a number of traits emerge.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 12, 2014
[Youtube] How to Win Valentine’s Day the Marketing Way
Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Make him/her laugh – send a meme or a funny YouTube clip. Upload the video to YouTube and send him/her a link, or send the video via email. 'Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. Picnic?
HUBSPOT | MONDAY, APRIL 11, 2011
[Youtube] Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. How do you get started with YouTube, video podcasting, live streaming, or viral videos? This is a fortunate reality for businesses. Marketing Takeaway.
B2B MARKETING INSIDER | TUESDAY, APRIL 17, 2012
[Youtube] Focus On Customers and Run Like Never Before
So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think! If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 18, 2012
[Youtube] 6 Ways to Create and Share B2B Social Media Content Without a Blog
YouTube. Post these on YouTube and provide the links to your employees. One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Here are six ways to create and share content without a blog. Email. LinkedIn. Twitter.
WEBBIQUITY | MONDAY, OCTOBER 29, 2012
[Youtube] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How many conversions?
WEBBIQUITY | MONDAY, JULY 12, 2010
[Youtube] Social Media Strategy? Think Like a Reporter
Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Tweet?
SYNECORE | FRIDAY, JUNE 27, 2014
[Youtube] What is Integrated Digital Marketing (IDM)?
Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? Or to have just a strong social media strategy? Not unless they are integrated! Watch and learn.
B2B VOICES | FRIDAY, OCTOBER 28, 2011
[Youtube] Content Fusion: How Stories Are Shared in a Social World
Watch the YouTube video and tell me what you think. It’s become apparent for some time in the world of professional communicators that traditional ways of thinking about how we package and share content – or, stories, if you will – are inadequate for the Web. It also pointed to the solution. Witness Flipboard.
B2B VOICES | WEDNESDAY, AUGUST 3, 2011
[Youtube] Quotes That Inspire Me and Why
Knowing how to use tools like Twitter, Google, YouTube and delegating tasks are all important skills to do your research. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Sometimes inspiration can come simply from a quote. — Henry David Thoreau. Emerson.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 25, 2013
[Youtube] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
or a topic based on a specific holiday , gather your team and create a fun video to post on Facebook and/or youtube. In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. Low cubical walls. Hang up “Fun” art décor.
HUBSPOT | THURSDAY, MARCH 6, 2014
[Youtube] Getty's New Free Stock Photos Come With a Price
An example of an iframe embed would be a YouTube video -- you can''t control the ads that pop up or related videos after because it''s all controlled by YouTube. 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway?
ENGAGE | MONDAY, MARCH 14, 2011
[Youtube] Avoid Trolls, Landmines, and Time-Sucks with The CMO's Guide to.
In it they examine 9 important social media properties (Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Reddit, and Tumblr) and evaluate each respective network’s value in terms of customer communication, brand exposure, traffic-driving ability, and SEO. Home 1. Strategy 2. Creation 3. Management 4. Distribution 5.
CONTENT MARKETING TODAY | FRIDAY, JULY 9, 2010
[Youtube] Learn How to Steer Your Content Marketing Course From Offshore Sailing School
They are fully engaged online with a website, a YouTube channel, a blog, a Facebook page, and a Twitter account. They highlight their social media connections on Facebook , Twitter, and YouTube to make it easy to continue the connection. Offshore Has Their Own YouTube Channel with Plenty of Engaging Videos.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 19, 2014
[Youtube] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
a) YouTube. Facebook – 2004; YouTube 2005; Twitter 2006. a) YouTube. 'How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! Take out a piece of paper and write down your 20 answers to this fun social media quiz! a) Blogger. b) VK. a) 10%.
BIZNOLOGY | FRIDAY, FEBRUARY 8, 2013
[Youtube] Social business, the forest and the garden: Your intranet is not the Internet
Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Why does that happen? Williams was published.
FEARLESS COMPETITOR | MONDAY, AUGUST 8, 2011
[Youtube] How to turn a good white paper into a great lead generation piece
Video interview of the author (YouTube). B2B Lead Generation: Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? Why go outside for creation of content? Outside experts have far more credibility. You post it.
HUBSPOT | TUESDAY, JUNE 8, 2010
[Youtube] Meet the Best Webinar Host of All Time [Comedy Video]
Tune in every Tuesday on our blog, or subscribe to our YouTube page. Jeff Bistro is a webinar hero. Millions of people register for his webinars. People tweet his best sound bites by the hundreds. If someone wants to learn about a particular subject, they go straight to Jeff Bistro. How does he do it? Watch below. Want more videos?
VERTICAL RESPONSE | TUESDAY, MARCH 11, 2014
[Youtube] Content and Pay Per Click – Using them Together for Success
Placing PPC Ads on Your YouTube Videos. Perhaps your business produces video blog posts (vlogs), webinars, video tips, or other video content such as product demos and loads them onto a business YouTube page (another good idea). Blogging, informational videos, infographics, guides, and the like are more popular now than ever.
HUBSPOT | TUESDAY, FEBRUARY 8, 2011
[Youtube] Impact of Super Bowl Ads on the Social Media [New Data]
Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. YouTube. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78
HUBSPOT | THURSDAY, JULY 5, 2012
[Youtube] Common Qualities of Insanely Successful Viral Videos
In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Not only does this video play on the nation’s president -- bold move -- but it also uses the most viral song to date, Carly Rae Jepsen’s “Call me Maybe” which is #1 on YouTube with over 100 million views.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 19, 2014
[Youtube] 3 Things Your Social Media Team Should Know About SEO
Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. Enter search and social. . Social can be a huge advantage for search marketers.
HUBSPOT | MONDAY, MAY 2, 2011
[Youtube] Which Social Networks Should You Be On? [Marketing Cast]
David Meerman Scott, for instance, is not on LinkedIn because he invests most of his efforts on channels like Twitter, Facebook and YouTube. As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on?
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Youtube] Analytics at Work in the Ever-changing World of TV
With X1, you'll not only be able to stream movies from a variety of providers (YouTube, Hulu, etc.), Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. You’re no longer stuck on the couch.
HUBSPOT | WEDNESDAY, MARCH 14, 2012
[Youtube] How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. You've probably heard about SXSW, currently in full swing in Austin, TX.
FEARLESS COMPETITOR | MONDAY, MAY 7, 2012
[Youtube] Marketing Made Simple TV premiers this Thursday at noon
DBMEI and YouTube. This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. Mac McConnell of BlueBird Strategies - B2B demand generation expert. Check them out.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 12, 2011
[Youtube] Mad Marketing TV Episode 1 is done
This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv. I’m the host of Mad Marketing TV sponsored by Act-On Software and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. You’ll hear more next week.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 9, 2011
[Youtube] Mad Marketing TV premiers in just one week (+ 1 day)!
You will find the show at Mad Marketing TV on YouTube and www.madmarketing.tv. One week from today is the premier of the B2B Marketing show Mad Marketing TV. Ever feel like you’re being pulled in a thousand directions at once? Add digital and new media tools and you might be wondering how in the world to make sense of it all!
FEARLESS COMPETITOR | MONDAY, DECEMBER 14, 2009
[Youtube] New approach in remarkable content
While a YouTube video like HubSpot’s “You Outta Know (Inbound Marketing) is very entertaining and makes an excellent point, it’s passive on the part of the viewer. The Holy Grail of marketing content is interactivity. We watch it. Think about all the passive content we marketers send: Direct mail pieces. Emails. Video.
SYNECORE | FRIDAY, JUNE 20, 2014
[Youtube] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? By measuring and refining your marketing efforts! That got me thinking.I
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 26, 2011
[Youtube] Blogging, social media use skyrocketing at universities
And it seems to be working … When asked how successful social media tools have been for their schools, respondents have “consistently raved about their experience, especially Facebook (95% success) and YouTube (92%). They’ve uncovered some fascinating trends among non-profits, Fortune 500 companies and fast-growing Inc.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Youtube] How to Add HTML Embed Codes to Your Website [Quick Tip]
YouTube. YouTube. 'If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. And what is HTML? don''t know how to code at all! 1) Generate the embed code.
HUBSPOT | MONDAY, NOVEMBER 21, 2011
[Youtube] 10 Sloppy Social Media Mistakes to Fix NOW
Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Unlike companies with thousands of followers on Facebook, Twitter, YouTube, and LinkedIn, most of the Google+ landscape is ripe for the picking. That said, being sloppy is a whole different story. 10 Sloppy Social Media Mistakes. together.
PAUL GILLIN | THURSDAY, OCTOBER 3, 2013
[Youtube] Bidding Fond Farewell to BtoB Magazine
In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Related articles.
BIZNOLOGY | FRIDAY, JUNE 13, 2014
[Youtube] Getting better brand value from “Big Data” – the Eternal Struggle
For more on emotional branding, including insights on brand trust and other branding trends, go to YouTube for an interview of me by Tim Powell. 'More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Hope Picker is a research expert on these break-through methods.
B2B MARKETING UNPLUGGED | TUESDAY, JUNE 17, 2014
[Youtube] Five Solstice Celebrations for Marketers
found this on McSweeny’s Internet Tendency (a site that should be on your list of things to do on Fridays) and here it is on YouTube. 'Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day.
MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Youtube] The Future of Digital Marketing is Already Here
Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. ITjsb22-EwQ&feature=kp.
WWW.BRAINSHARK.COM | TUESDAY, NOVEMBER 19, 2013
[Youtube] 60% of Marketers Say Video Improves Email Conversion Rates [Report]
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog 60% of Marketers Say Video Improves Email Conversion Rates [Report]. 60% of Marketers Say Video Improves Email Conversion Rates [Report]. Impressive, ey? close.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Youtube] The PayPal Mafia vs. The Bill Walsh NFL Coaching Tree [INFOGRAPHIC]
From this small group, members have gone on to start or invest in famous tech companies like YouTube, LinkedIn, Yelp, Tesla, and Square. So YouTube, founded by three mafiosi, counted once. 'What are the chances that some the most successful people in the world all come from the same place? billion sale to eBay. An anomaly, right?
DIGITAL B2B MARKETING | MONDAY, APRIL 16, 2012
[Youtube] Cookie Deletion and Measurement: What you Need to Know
Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. How Reliable are Cookies? times up to 6.5
LEADERSHIP | FRIDAY, OCTOBER 18, 2013
[Youtube] How To Have A Sexy Campaign In An Unsexy Industry
YouTube (77%). 'Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Top 5 Social Media Must-Knows To Help Build A Sexy Presence. You must invest in social media. LinkedIn (82%). Facebook (71%).
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 3, 2013
[Youtube] Three Tips for Improving Content Marketing ROI
For example, 1) a Twitter message that gets retweeted links to 2) a YouTube video that directs people to download 3) a white paper that points to 4) a customer case study that sends readers to 5) a joint webinar that asks people to register for 6) a personal demo of your product. 'Content marketing is now a way of life for B2B businesses.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 16, 2012
[Youtube] 6 Questions to Ask Yourself Before Launching your Facebook Contest
Twitter and YouTube involvement. A successful contest is one that is well planned and prepared. Launching a social media contest may sound like an easy task, but its not. Here are some questions that you should ask yourself before launching your Facebook contest. What are the goals of the contest? Are you looking to: Increase engagement?
WWW.BRAINSHARK.COM | THURSDAY, OCTOBER 31, 2013
[Youtube] How to Make Content Marketing Magic with PowerPoint and Video
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog How to Make Content Marketing Magic with PowerPoint and Video. How to Make Content Marketing Magic with PowerPoint and Video. October 31, 2013 09:40 AM. Disqus.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 11, 2012
[Youtube] Good Quality Content Is Crucial for Social Media Video
sometimes (thankfully not OFTEN) receive phone calls where a potential client will say they need a video, but “it doesn’t have to look or sound that good— we just really need to get a video on YouTube.”. Bad video for social media is like putting lipstick on a pig. No matter what you do it’s still a pig. When Pigs Fly. Video
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 3, 2012
[Youtube] How to Use Video for Social Media in B2B Sales
Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. When it comes to distribution in social media, start with YouTube and Facebook. source: Forbes ). You need to know your target market.
WWW.BRAINSHARK.COM | WEDNESDAY, JUNE 26, 2013
[Youtube] 3 Ways to Use Brainshark Video Presentations to Promote Your Brand on Twitter
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Cool YouTube Channel Ideas for Video Marketing. Posting to YouTube: 4 Best Practices for Video Marketing. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. June 24, 2013 10:00 AM. Tweet. million written words.
HUBSPOT | MONDAY, JUNE 18, 2012
[Youtube] How to Breathe New Life Into Your Marketing With Visual Content
YouTube. Of course, we can't complete our discussion of visual social networks until we talk YouTube. YouTube let's you create a mix of educational, how-to type content, entertaining content, and even slightly promotional content that addresses what your leads need at any stage of the sales cycle. Visual content is awesome.
WEBBIQUITY | TUESDAY, FEBRUARY 7, 2012
[Youtube] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Also noted: • One in four Americans watches a YouTube video every day. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. hours to 6.3
B2B MARKETING TRACTION | WEDNESDAY, JANUARY 30, 2013
[Youtube] Social Media Marketing: Where Do I Start?
Both can be on Twitter, Google + and others such as YouTube, Pinterest, Slideshare, Scribd, Instagram and more. Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. services.
B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
[Youtube] Online video ads for the visually literate society – Rich Media is becoming “richer”
No, Americans aren’t reading books again, their spending their time online – watching videos on YouTube, researching that next purchase via Google, gathering their news via RSS through their feed reader. Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. People! Don’t believe me? and 0.2%.
WINDMILL NETWORKING | THURSDAY, OCTOBER 20, 2011
[Youtube] Are You Making any of These 6 Blog Content Mistakes?
You just uploaded a great video on YouTube. I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about. My golden rule, as a tool of Inbound Marketing , is to try to blog about topics that my potential clients might be interested in. Once again, think about your target market. Blogging
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 18, 2012
[Youtube] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
When was the last time you watched a 30 minute long YouTube video? by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. And here is the other astounding fact: the video is 30 minutes long. So – how did they do it?
WINDMILL NETWORKING | TUESDAY, APRIL 3, 2012
[Youtube] Viral Video vs. Social Video
Many marketers believe that having a viral video on YouTube is the golden key to success; they assume that a viral video will spread knowledge of their product or services. In other words, you don’t need a video that everyone on YouTube will watch; you need a video that will engage the right audience(s). competent producer can help.
WRITING ON THE WEB | SATURDAY, FEBRUARY 26, 2011
[Youtube] High Quality Content Sites Is What Google Wants
In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. If your search results have changed lately, this may explain why.
BIZNOLOGY | TUESDAY, MARCH 4, 2014
[Youtube] Blog your way into a book deal
What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you. Your second step is to grow a community around the writing you’re doing on your blog. Do I have a recent example of this happening in the wild? Related articles.
HUBSPOT | TUESDAY, JULY 20, 2010
[Youtube] Blog Better with an Editorial Calendar and Style Bank
Record a short video using your webcam and post it on Youtube or Viddler so that you can easily embed it on your blog. Okay, so you've decided to start blogging, or to get serious about the blog you have. Congratulations! So you sit down at your desk, rest your fingertips softly on top of your keyboard and. Nothing. It's an old question.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 14, 2010
[Youtube] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
See Apple’s YouTube channel for some pretty cool video.). Forget negative Tweets — let’s talk about posting actual dumb FaceTime marketing calls on YouTube, Facebook, and blogs. After participating in the call, all I can say is “Coooool. These people call me pitching products and services. What do you think?
JUNTA 42 | TUESDAY, JANUARY 17, 2012
[Youtube] Content Marketing and the War of Attrition
By now, we all know about the Old Spice/Twitter/YouTube campaign from last year. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. Poor execution. Bland storytelling.
B2B MARKETING TRACTION | FRIDAY, JANUARY 3, 2014
[Youtube] 4 Winning Tactics to Put in Your Marketing Plan
Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. 'Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . SEO Is dead.
HUBSPOT | MONDAY, APRIL 4, 2011
[Youtube] 7 Video Marketing Lessons from Daily Grommet
How do you get started with YouTube, video podcasting, live streaming, or viral videos? "Create something remarkable" is marketing advice we often share with you. But do you struggle to decipher what "remarkable" might mean in a business environment? Well, here is a company that will give you an idea. Put the People First. Optimize for SEO.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 5, 2012
[Youtube] Is your marketing still getting attention instead of paying attention?
Again, I want to emphasize that I am not belittling CC in any way–I have had a few bad moments on live radio and have had a few misstatements captured on YouTube (and I am paid to talk for a living). I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. ” Really, CC?
SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
[Youtube] Social Media in an Hour a Day
Maybe you can record quick 2-3 minute videos and upload them to YouTube or maybe you can provide insights on Twitter or Facebook. You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. Here’s how… Choose Your Battles.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Youtube] 6 Non-Fluff Answers to Your Social Media Questions
It also has a fantastic YouTube channel that shows the science of running. Social media fluff. That is something we hear over and over again. In an effort to remove some of that fluff and bring you meaty social media tips, we collaborated in a webinar with oneforty and Backupify. Should you avoid self-promotion in social media engagement?
HUBSPOT | FRIDAY, MARCH 18, 2011
[Youtube] 7 Awesome B2B Facebook Pages
SalesForce has also integrated YouTube, Twitter, and Slideshare in order to share a wide variety of content with their fans. They have also integrated their YouTube, Twitter, and Flickr accounts for even more interaction. A little while ago I wrote a post about 20 great Facebook Fan Pages. Engage Your Audience. Create a Conversation.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Youtube] Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English
was so impressed by its simplicity and common sense, I went to youtube and watched several more of your videos. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact. Home Â» Blog. Search Common Craft: Being Lightweight: Tools We Use. By leelefever on June 10, 2008 - 9:20am. Categories: beingsmall.
DIGITAL B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Youtube] Digital Marketing’s Massive Measurement Lies
According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. 'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. No wonder 8 in 10 CEOs don’t trust the work marketing is doing. Yikes! Branded search.
VIDYARD | TUESDAY, JULY 29, 2014
[Youtube] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
While these templates are great, they don’t mention video outright, or are limited to YouTube. Marketo uses the following question to assess the platform’s ability to handle YouTube content: Is the marketing user able to embed YouTube videos into landing pages with social sharing functionality and pre-populated sharing messages?
HUBSPOT | FRIDAY, JANUARY 24, 2014
[Youtube] 30-Day Blog Challenge Tip #23: Repurpose Blog Content
To drive greater reach for new blogs that don''t yet have thousands of authoritative inbound links, repurpose blog posts into SlideShare presentations, YouTube videos, and news releases. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Did you blog today? Blogging
WINDMILL NETWORKING | TUESDAY, NOVEMBER 29, 2011
[Youtube] Social Media Influencer Outreach Brand Ambassador Case Study – All Nippon Airways #ANALAX
Twitter impressions are fleeting; blog posts about the event, as well as YouTube videos and Flickr photos, live on forever in the digital pipes connecting our world. YouTube Videos. Let’s first talk about what is becoming a common type of influencer outreach these days: Klout Perks. You bring the experience to the party!
WINDMILL NETWORKING | FRIDAY, MARCH 9, 2012
[Youtube] Social Media meet Security. Security meet Social Media.
In particular, the recent growth of social media, most especially Facebook , Twitter and YouTube has overturned all the old rules. look at Facebook, Twitter, YouTube and now even Pinterest shows plenty of success stories. Staring across the fence at each other Bugs Bunny and Elmer Fudd. Cobra and mongoose. What are you thinking?
VIDYARD | TUESDAY, MARCH 25, 2014
[Youtube] A Tale of Two Marketers: Why Video Optimization Matters
She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. 'There are two main kinds of video marketers out there. You’ve probably met them – heck, you might even identify with ‘em!
DELICIOUS B2BMARKETING | WEDNESDAY, APRIL 25, 2012
[Youtube] Is Blogging Dead or Are Companies Not Trying Hard Enough?
For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day. But the stat I want to talk about today is the number of blogs on the Internet. get it. magazine. So, I see.
VOICE-BASED MARKETING | THURSDAY, SEPTEMBER 19, 2013
[Youtube] Tips for Maximizing Your Content Marketing’s Potential for Exposure
Twitter, Facebook, Google+, LinkedIn, YouTube, and other sites and services are an excellent way to generate exposure for your content. Many vendors like Google, Bing, Facebook, YouTube, and LinkedIn have PPC (pay-per-click) or pay-per-impression advertising options to help you get your content in front of your target audience.
MARKETRI | THURSDAY, JULY 12, 2012
[Youtube] Socialcam: The New Video Marketing Tool for B2B Firms
The other inevitable question that comes up is how this tool stacks up to the video giant, YouTube. This is something that YouTube can’t compete with. I love learning about new social media tools, whether it is for business for pleasure. For example, I’ve become pretty obsessed with Instagram lately. What is Socialcam?
SYNECORE | WEDNESDAY, JUNE 5, 2013
[Youtube] Video Rules! Why You Need it in Your Content Marketing
Or maybe Jeff Gordon going for a “Test Drive” with Pepsi Max : And then there’s, of course, Dove , who always gets people talking: (Just under Dove’s YouTube account, this video has 54 million views since its upload in mid-April.). According to YouTube , 72 hours of video is uploaded every minute. 'Yes, I love cat videos. Ah right.
NUSPARK | SUNDAY, SEPTEMBER 9, 2012
[Youtube] Online Display Advertising, Targeting, and Capturing Leads
The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign. Retargeting. Summary.
FATHOM | MONDAY, MARCH 10, 2014
[Youtube] Hosting a Google+ Hangout on Air for Your Healthcare Organization
And finally, check that your Google+ page and YouTube channel are connected properly, as the Hangout on Air will automatically broadcast to your YouTube channel. Following the broadcast, check your YouTube channel and add an optimized title, description and tags. Pick your date and time carefully. Promote. Practice. Prepare.