FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
[Youtube] 12 Marketing-Takeways from the B2B Marketing Manifesto
Include “shameless plugs” and share on Docstoc, Scribd, Slideshare, YouTube, Linkedin, and Blogs. B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Be very specific. Guest blog.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
[Youtube] How to Fascinate -- and Better Connect With -- Your Audience
First, the seven triggers and how you can tap into them (click on the links associated with each trigger for a mini overview on YouTube): Power : You can assume a position of power by defining a new set of rules on your terms; establishing a ranking system (with you at the front of the line); and seeking respect over affection.
HUBSPOT | MONDAY, MARCH 28, 2011
[Youtube] How Can Small Businesses Leverage Social Media? [Marketing Cast]
People want to define social media as Twitter, Facebook and YouTube, argues David Meerman Scott. And the social way of sharing today is by using the tools you are familiar with: Twitter, Facebook and YouTube. "I run a small business—how can I leverage the power of social media?" What Is Social Media? Create Great Content.
DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 7, 2014
[Youtube] Getting Youth Interested in Manufacturing
Instead of a boring “Career Opportunities” page listing the standard job openings, a small manufacturer could create a whole new section on the website — “Why Work With Us” — or even better, an entire YouTube channel. mean I started when I was 24. Those are good ideas. But, what if. Potential. Cool toys.
HUBSPOT | TUESDAY, MAY 29, 2012
[Youtube] How the Web Is Changing Video Marketing for the Better
The ad aired on TV only after it debuted on Facebook, Twitter, YouTube, and Nikefootball.com. The official video has more than 250K views on YouTube, but other users have republished it and contributed tens of thousands of other views. Make it short. But, wait -- what if this short attention span is a myth? Not necessarily.
BIZNOLOGY | MONDAY, SEPTEMBER 23, 2013
[Youtube] 9 brands prove vulnerability is good for business
The CEO apologized on YouTube with an equally snarky but appropriate response. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. 'Photo credit: Wikipedia. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation.
VIEWPOINT | WEDNESDAY, FEBRUARY 2, 2011
[Youtube] 4 Trends Shaping B2B Marketing in 2011
Similarly, social media fans love to pore over their own endlessly fascinating (but ultimately meaningless) stats: number of fans or friends or followers, number of retweets, number of views on YouTube, comparative social clout, and on and on; meanwhile, all the C-suite really counts is sales. Wiley, 2011). Like at the start of a new year.
WRITING ON THE WEB | THURSDAY, MARCH 24, 2011
[Youtube] 11.5 Steps to Video Blogging in 30 Minutes
Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. Hyperlinked keywords.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 14, 2009
[Youtube] What Barbie and Pong can teach us about Consumer Experience marketing
One of the examples he gave that I really connected to was this video on YouTube of group of strangers at a movie theater waiting to see a new release who were turned into human joysticks for a game of human pong. This is the second post in Heather’s coverage of the Integrated Marketing Summit.
BIZNOLOGY | MONDAY, SEPTEMBER 29, 2014
[Youtube] About Content
We use pictures, videos with cats or puppies, impressive music, or exciting action YouTube clips to show and let others know when we feel down, happy, or creative. 'Content strategy, or how important content is for any brand, is what all brand people are talking about. In reality, this might happen in one in a million situations.
WEBBIQUITY | SUNDAY, FEBRUARY 10, 2013
[Youtube] Ensure Your Business Looks Good Online
YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
BLOG MY CALLS | WEDNESDAY, MAY 8, 2013
[Youtube] SEO: A Google Authorship Conundrum
Your Gmail address is married to your YouTube account, and they are both married to your Google+. 'The other day we were on a marketing webinar with an agency based in NYC. These guys are truly marketing experts. At the conclusion of the webinar the agency took questions from the attendees. Does it matter? Believe what you will. Makes sense.
PAUL GILLIN | THURSDAY, JUNE 17, 2010
[Youtube] The Changing Rules of B2B Marketing
Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Your feedback is welcome. In 2008, about 100 people visited the site every day.
WINDMILL NETWORKING | TUESDAY, APRIL 24, 2012
[Youtube] Social Media’s Influence: Content is Key!
In 2009, through the use of YouTube and other social networks, Canadian guitarist David Carroll publicly took United Airlines to task for breaking his instrument : United Breaks Guitars (His book “The Power of One Voice in the Age of Social Media” will be released in May 2012). Social media users have become major players in social change.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Youtube] The Ultimate Cheat Sheet for Mastering LinkedIn
Currently, LinkedIn only supports videos that have been uploaded to YouTube. With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? 20 Hidden LinkedIn Tricks. Claim your vanity URL. Track company buzz.
WEBBIQUITY | TUESDAY, JUNE 10, 2014
[Youtube] Search and Social Lessons from the Zenith Social Media Marketing Conference
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. 'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Start with research: is your goal achievable?
DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 1, 2010
[Youtube] 12 Social Media Tools for B2B Pre-Event Marketing
YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. It’s free to sign up and get started.
CRIMSON MARKETING | THURSDAY, JANUARY 16, 2014
[Youtube] Online Video is The Future of Content Marketing
Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” '“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” It’s a very real possibility.
WEBBIQUITY | TUESDAY, SEPTEMBER 3, 2013
[Youtube] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
Noemi Madrid reviews more than a dozen plugins for integrating your content with and sharing it on social platforms, including plugins specifically developed for interaction with Facebook, Google+, Flickr, Pinterest, Storify, YouTube, and even MySpace. See below for sources.). Nevertheless, it’s not perfect. Just like Mashable!”)
B2B VOICES | SATURDAY, MARCH 24, 2012
[Youtube] Biz Tech Is Back
They are developing new models for customer service and employee training using social media platforms like YouTube and creating shadow employee collaboration environments with enterprise social platforms like Yammer. It never really went anywhere, but information technology did seem to fall from the public interest for a few years.
CONTENT MARKETING TODAY | WEDNESDAY, APRIL 3, 2013
[Youtube] How Barack Obama Became Content Marketer-In-Chief of the USA
They see President Obama on The View, the David Letterman show, in happy YouTube videos, and stories about the Easter egg roll on the White House lawn. Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. How could you not love this guy?
ENGAGE | MONDAY, MARCH 14, 2011
[Youtube] Avoid Trolls, Landmines, and Time-Sucks with The CMO's Guide to.
In it they examine 9 important social media properties (Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Reddit, and Tumblr) and evaluate each respective network’s value in terms of customer communication, brand exposure, traffic-driving ability, and SEO. Home 1. Strategy 2. Creation 3. Management 4. Distribution 5.
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 7, 2010
[Youtube] Wake up and Send More Email
If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database.
MARKETING ACTION | TUESDAY, DECEMBER 31, 2013
[Youtube] 2013 Roundup of Marketing Miscellany
Video: Lots of brands had a good year on YouTube. The YouTube Ads Leaderboard for 2013 (ads uploaded from January through November) is determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people choose to watch). This ad speaks to the child in all of us. It’s not. And hey!
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 21, 2013
[Youtube] The Top 9 Videos From Brands This Year
The video has racked up 65 Million pageviews on YouTube. 'It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. But touched their audience in some way. hope you enjoy the videos!
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 3, 2012
[Youtube] Create a Content Series for Industrial Marketing
Post videos to your branded YouTube channel. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Fresh Content = Better SEO.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 18, 2012
[Youtube] 6 Ways to Create and Share B2B Social Media Content Without a Blog
YouTube. Post these on YouTube and provide the links to your employees. One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Here are six ways to create and share content without a blog. Email. LinkedIn. Twitter.
WEBBIQUITY | MONDAY, OCTOBER 29, 2012
[Youtube] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How many conversions?
MODERN B2B MARKETING | FRIDAY, OCTOBER 26, 2012
[Youtube] Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable
Watch the video on YouTube! by Jason Miller Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”. He is an expert in user-centered design and understanding online behavior. B2B Marketing Landing Page Thought Leader Interviews
EB2BLEADS | THURSDAY, MARCH 10, 2011
[Youtube] 11 Marketing Checks To Improve Website Lead Generation And Sales
Use thank you pages to present other options to engage visitors further such as with your Blog, YouTube channel or Twitter. If you’re looking to improve your companies profitability and grow then your website can be a great source of hidden opportunity. 1) Are your calls to action prominent enough ? 2) Are your offers clear and compelling ?
WINDMILL NETWORKING | TUESDAY, NOVEMBER 13, 2012
[Youtube] Should Social Media Marketers Worry About Privacy?
How can you possibly participate in largely public online channels such as Facebook, Google+, Twitter, LinkedIn, FourSquare, Tumblr, YouTube and other social portals without broadcasting a multi-dimensional profile of who you are, what you think and where you go? Can we thank social media for the end of privacy? I wasn’t surprised.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 28, 2010
[Youtube] It’s The Little Things That Make Inside Sales Teams Perform Better
had the voice that she has if we didn’t ask her to help out with some YouTube videos? Like having your operations director dress up as a figure skater. We don’t play around on Halloween. Store bought costumes and cliché ideas are frowned upon at AG Salesworks. Today is our Halloween party and the office is buzzing.
SYNECORE | FRIDAY, JUNE 27, 2014
[Youtube] What is Integrated Digital Marketing (IDM)?
Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? Or to have just a strong social media strategy? Not unless they are integrated! Watch and learn.
B2B VOICES | FRIDAY, OCTOBER 28, 2011
[Youtube] Content Fusion: How Stories Are Shared in a Social World
Watch the YouTube video and tell me what you think. It’s become apparent for some time in the world of professional communicators that traditional ways of thinking about how we package and share content – or, stories, if you will – are inadequate for the Web. It also pointed to the solution. Witness Flipboard.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 12, 2014
[Youtube] How to Win Valentine’s Day the Marketing Way
Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Make him/her laugh – send a meme or a funny YouTube clip. Upload the video to YouTube and send him/her a link, or send the video via email. 'Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. Picnic?
B2B VOICES | WEDNESDAY, AUGUST 3, 2011
[Youtube] Quotes That Inspire Me and Why
Knowing how to use tools like Twitter, Google, YouTube and delegating tasks are all important skills to do your research. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Sometimes inspiration can come simply from a quote. — Henry David Thoreau. Emerson.
FATHOM | MONDAY, MARCH 10, 2014
[Youtube] Hosting a Google+ Hangout on Air for Your Healthcare Organization
And finally, check that your Google+ page and YouTube channel are connected properly, as the Hangout on Air will automatically broadcast to your YouTube channel. Following the broadcast, check your YouTube channel and add an optimized title, description and tags. Pick your date and time carefully. Promote. Practice. Prepare.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 26, 2014
[Youtube] 20+ Amazing Examples Of Content I Wish We Created
Want more, check out Slideshare’s , YouTube’s Popular feature, the Flickr blog and any other of your favorite sites for their popular content. 'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created.
HUBSPOT | SUNDAY, FEBRUARY 3, 2013
[Youtube] The Top 5 Super Bowl-Themed Marketing Stories of the Week
Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Try to think back to a time before YouTube existed … interaction with Super Bowl ads used to be a water cooler conversation the next day, and if you missed the game, you missed the ads.
CONTENT MARKETING TODAY | FRIDAY, JULY 9, 2010
[Youtube] Learn How to Steer Your Content Marketing Course From Offshore Sailing School
They are fully engaged online with a website, a YouTube channel, a blog, a Facebook page, and a Twitter account. They highlight their social media connections on Facebook , Twitter, and YouTube to make it easy to continue the connection. Offshore Has Their Own YouTube Channel with Plenty of Engaging Videos.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 20, 2014
[Youtube] 5 Small Businesses Excelling on Social
YouTube. In addition to using Twitter, where she’s just shy of 4,500 followers, Swiger uses her YouTube channel to share tutorials on knitting, spinning and dyeing yarn along with inspirational videos on creative businesses. However, SMBs are making waves of their own. Epicurean Connection. Website. Twitter. Facebook. Website.
VIDYARD | MONDAY, SEPTEMBER 22, 2014
[Youtube] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough. Honeywell. Fiberlink, an IBM Company. Intralinks. Over 99% of.
BIZNOLOGY | FRIDAY, FEBRUARY 8, 2013
[Youtube] Social business, the forest and the garden: Your intranet is not the Internet
Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Why does that happen? Williams was published.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
[Youtube] Can Your Customers Find Your B2B Industrial Company Online?
How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. That was five years ago.
FEARLESS COMPETITOR | MONDAY, AUGUST 8, 2011
[Youtube] How to turn a good white paper into a great lead generation piece
Video interview of the author (YouTube). B2B Lead Generation: Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? Why go outside for creation of content? Outside experts have far more credibility. You post it.
WEBBIQUITY | MONDAY, JULY 12, 2010
[Youtube] Social Media Strategy? Think Like a Reporter
Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Tweet?
HUBSPOT | MONDAY, AUGUST 15, 2011
[Youtube] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
We were busy enough jumping from Facebook and Twitter to YouTube and LinkedIn. Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. Google+ has joined the box of social networking tools marketers should know and leverage. It’s brand new, and it's shiny.
HUBSPOT | MONDAY, APRIL 11, 2011
[Youtube] Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. How do you get started with YouTube, video podcasting, live streaming, or viral videos? This is a fortunate reality for businesses. Marketing Takeaway.
WINDMILL NETWORKING | MONDAY, DECEMBER 3, 2012
[Youtube] 3 Trends to Consider for Your 2013 Social Video Strategy
Long-form video is best suited for advertising, and it plays well into YouTube’s new way of ranking videos by the amount of time spent watching the video. Sravya Related Stories Social Media Marketing Strategies for Video Distribution Six YouTube Tools and Tips For Social Media Success How to Use Video for Social Media in B2B Sales.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 3, 2010
[Youtube] Do websites even matter any more?
You can think of these outposts on Twitter, your blog, Facebook, YouTube or wherever as spokes or outposts leading your visitors home. Studies show that web page views have been dropping precipitously as folks park themselves on the social web. Your good old website (Ahhhh … remember that?) is still your hub. Here’s why.
VIDYARD | FRIDAY, APRIL 11, 2014
[Youtube] Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
While the YouTube version doesn’t have the interactive abilities, it uses an annotation at the start to drive you to the brand’s website which is clever. From there you can see even more of their content and you start a video journey with them instead of sticking around YouTube. Why Interactive is Impressive.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Youtube] Analytics at Work in the Ever-changing World of TV
With X1, you'll not only be able to stream movies from a variety of providers (YouTube, Hulu, etc.), Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. You’re no longer stuck on the couch.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012
[Youtube] Professional and Personal Social Media Identities, Should They be Separate?
This morning, as I was browsing a YouTube Channel trying to track down a video my client made for broadcast by someone else, I ran across a semi-suggestive image. It was actually found in the YouTube stream, and was visible to anyone looking at that YouTube Channel. I would personally just have two entities – See #2.)
FEARLESS COMPETITOR | MONDAY, MAY 7, 2012
[Youtube] Marketing Made Simple TV premiers this Thursday at noon
DBMEI and YouTube. This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. Mac McConnell of BlueBird Strategies - B2B demand generation expert. Check them out.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 12, 2011
[Youtube] Mad Marketing TV Episode 1 is done
This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv. I’m the host of Mad Marketing TV sponsored by Act-On Software and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. You’ll hear more next week.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 9, 2011
[Youtube] Mad Marketing TV premiers in just one week (+ 1 day)!
You will find the show at Mad Marketing TV on YouTube and www.madmarketing.tv. One week from today is the premier of the B2B Marketing show Mad Marketing TV. Ever feel like you’re being pulled in a thousand directions at once? Add digital and new media tools and you might be wondering how in the world to make sense of it all!
FEARLESS COMPETITOR | MONDAY, DECEMBER 14, 2009
[Youtube] New approach in remarkable content
While a YouTube video like HubSpot’s “You Outta Know (Inbound Marketing) is very entertaining and makes an excellent point, it’s passive on the part of the viewer. The Holy Grail of marketing content is interactivity. We watch it. Think about all the passive content we marketers send: Direct mail pieces. Emails. Video.
SYNECORE | FRIDAY, JUNE 20, 2014
[Youtube] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? By measuring and refining your marketing efforts! That got me thinking.I
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 24, 2014
[Youtube] The 3 Factors That Drive Content Marketing Success
When I give a presentation, I almost always upload it to my Slideshare or YouTube pages. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one. But one of my biggest secrets is that I don’t spend nearly as much time writing as you might think.
B2B MARKETING INSIDER | MONDAY, JULY 7, 2014
[Youtube] Content Marketing Objectives And KPIs
Common conversion goals for a consumer brand could include subscription to a newsletter, sweepstakes, coupons or some other offer, or even as simple as click throughs to another part of your website or piece of content (such as an advertising clip on YouTube). What are the right objectives and KPIs for content marketing? Reach. Engage.
VIDYARD | FRIDAY, AUGUST 8, 2014
[Youtube] How to Create a Click-Worthy Video Thumbnail Image
It could be tempting to upload your video to YouTube and go along with whatever thumbnail is automatically selected, but you can’t afford to squander this important real estate. Heres a few things these media companies or successful YouTube channels do with their video thumbnails that you can incorporate into your own!
HUBSPOT | TUESDAY, JUNE 4, 2013
[Youtube] In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor
You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc. 'Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Looking at the sites that not only survived Penguin 2.0 Why is that? Building a Strong Brand for the Sake of Search.
HUBSPOT | THURSDAY, JULY 5, 2012
[Youtube] Common Qualities of Insanely Successful Viral Videos
In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Not only does this video play on the nation’s president -- bold move -- but it also uses the most viral song to date, Carly Rae Jepsen’s “Call me Maybe” which is #1 on YouTube with over 100 million views.
BIZNOLOGY | FRIDAY, JUNE 13, 2014
[Youtube] Getting better brand value from “Big Data” – the Eternal Struggle
For more on emotional branding, including insights on brand trust and other branding trends, go to YouTube for an interview of me by Tim Powell. 'More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Hope Picker is a research expert on these break-through methods.
B2B MARKETING UNPLUGGED | TUESDAY, JUNE 17, 2014
[Youtube] Five Solstice Celebrations for Marketers
found this on McSweeny’s Internet Tendency (a site that should be on your list of things to do on Fridays) and here it is on YouTube. 'Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day.
VIDYARD | WEDNESDAY, JANUARY 8, 2014
[Youtube] What Game of Thrones & Broadcast TV can Teach you About Video Marketing
While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. . 'During the holidays I watched in awe as the ladies in my family scrambled into a frantic huddle around the TV to watch what seemed like something epic. Ahhhh!
B2B MARKETING INSIDER | WEDNESDAY, JULY 27, 2011
[Youtube] The 10 Traits of Successful Social Marketers
They Realize Marketers Are Publishers: They know that instead of creating 20-page whitepapers and 50-minute webinars, marketers are increasingly looking at content strategy where 140-character tweets, 2-minute YouTube videos and photos on Facebook will help them achieve their business objectives. And I have seen a number of traits emerge.
HUBSPOT | WEDNESDAY, MARCH 14, 2012
[Youtube] How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. You've probably heard about SXSW, currently in full swing in Austin, TX.
B2B MARKETING INSIDER | THURSDAY, JANUARY 20, 2011
[Youtube] 25 Billion Tweets And More: A Year In Online Activity
internet user watches 6 videos per day on YouTube for a total of 2 billion videos watched per day. billion – The number of videos watched per day on YouTube. 35 – Hours of video uploaded to YouTube every minute. YouTube video numbers from Google. Ever wonder just how big the internet is? That’s a lot of tweets!
WWW.BRAINSHARK.COM | TUESDAY, NOVEMBER 19, 2013
[Youtube] 60% of Marketers Say Video Improves Email Conversion Rates [Report]
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog 60% of Marketers Say Video Improves Email Conversion Rates [Report]. 60% of Marketers Say Video Improves Email Conversion Rates [Report]. Impressive, ey? close.
HUBSPOT | MONDAY, NOVEMBER 21, 2011
[Youtube] 10 Sloppy Social Media Mistakes to Fix NOW
Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Unlike companies with thousands of followers on Facebook, Twitter, YouTube, and LinkedIn, most of the Google+ landscape is ripe for the picking. That said, being sloppy is a whole different story. 10 Sloppy Social Media Mistakes. together.
HUBSPOT | TUESDAY, FEBRUARY 8, 2011
[Youtube] Impact of Super Bowl Ads on the Social Media [New Data]
Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. YouTube. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78
HUBSPOT | TUESDAY, JUNE 8, 2010
[Youtube] Meet the Best Webinar Host of All Time [Comedy Video]
Tune in every Tuesday on our blog, or subscribe to our YouTube page. Jeff Bistro is a webinar hero. Millions of people register for his webinars. People tweet his best sound bites by the hundreds. If someone wants to learn about a particular subject, they go straight to Jeff Bistro. How does he do it? Watch below. Want more videos?
MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Youtube] The Future of Digital Marketing is Already Here
Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. ITjsb22-EwQ&feature=kp.
HUBSPOT | MONDAY, MAY 2, 2011
[Youtube] Which Social Networks Should You Be On? [Marketing Cast]
David Meerman Scott, for instance, is not on LinkedIn because he invests most of his efforts on channels like Twitter, Facebook and YouTube. As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on?
DIGITAL B2B MARKETING | MONDAY, APRIL 16, 2012
[Youtube] Cookie Deletion and Measurement: What you Need to Know
Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. How Reliable are Cookies? times up to 6.5
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 26, 2011
[Youtube] Blogging, social media use skyrocketing at universities
And it seems to be working … When asked how successful social media tools have been for their schools, respondents have “consistently raved about their experience, especially Facebook (95% success) and YouTube (92%). They’ve uncovered some fascinating trends among non-profits, Fortune 500 companies and fast-growing Inc.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 18, 2012
[Youtube] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
When was the last time you watched a 30 minute long YouTube video? by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. And here is the other astounding fact: the video is 30 minutes long. So – how did they do it?
B2B MARKETING INSIDER | TUESDAY, APRIL 17, 2012
[Youtube] Focus On Customers and Run Like Never Before
So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think! If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers.
WWW.BRAINSHARK.COM | THURSDAY, OCTOBER 31, 2013
[Youtube] How to Make Content Marketing Magic with PowerPoint and Video
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog How to Make Content Marketing Magic with PowerPoint and Video. How to Make Content Marketing Magic with PowerPoint and Video. October 31, 2013 09:40 AM. Disqus.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 10, 2013
[Youtube] What Is Sequential Content, and How Will It Help You Generate More Leads?
Similarly, you can make a video series to upload to Youtube or a series of podcasts to upload to an Internet radio station. What is Sequential Content? Sequential content is any type of content that has a chronological structure. series of articles on the same topic that leads the reader from a beginning to an end.
WWW.BRAINSHARK.COM | WEDNESDAY, JUNE 26, 2013
[Youtube] 3 Ways to Use Brainshark Video Presentations to Promote Your Brand on Twitter
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Cool YouTube Channel Ideas for Video Marketing. Posting to YouTube: 4 Best Practices for Video Marketing. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. June 24, 2013 10:00 AM. Tweet. million written words.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Youtube] The PayPal Mafia vs. The Bill Walsh NFL Coaching Tree [INFOGRAPHIC]
From this small group, members have gone on to start or invest in famous tech companies like YouTube, LinkedIn, Yelp, Tesla, and Square. So YouTube, founded by three mafiosi, counted once. 'What are the chances that some the most successful people in the world all come from the same place? billion sale to eBay. An anomaly, right?
B2B MARKETING TRACTION | WEDNESDAY, JANUARY 30, 2013
[Youtube] Social Media Marketing: Where Do I Start?
Both can be on Twitter, Google + and others such as YouTube, Pinterest, Slideshare, Scribd, Instagram and more. Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. services.
B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
[Youtube] Online video ads for the visually literate society – Rich Media is becoming “richer”
No, Americans aren’t reading books again, their spending their time online – watching videos on YouTube, researching that next purchase via Google, gathering their news via RSS through their feed reader. Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. People! Don’t believe me? and 0.2%.
WRITING ON THE WEB | SATURDAY, FEBRUARY 26, 2011
[Youtube] High Quality Content Sites Is What Google Wants
In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. If your search results have changed lately, this may explain why.
VERTICAL RESPONSE | TUESDAY, MARCH 11, 2014
[Youtube] Content and Pay Per Click – Using them Together for Success
Placing PPC Ads on Your YouTube Videos. Perhaps your business produces video blog posts (vlogs), webinars, video tips, or other video content such as product demos and loads them onto a business YouTube page (another good idea). Blogging, informational videos, infographics, guides, and the like are more popular now than ever.
BIZNOLOGY | TUESDAY, MARCH 4, 2014
[Youtube] Blog your way into a book deal
What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you. Your second step is to grow a community around the writing you’re doing on your blog. Do I have a recent example of this happening in the wild? Related articles.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 14, 2010
[Youtube] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
See Apple’s YouTube channel for some pretty cool video.). Forget negative Tweets — let’s talk about posting actual dumb FaceTime marketing calls on YouTube, Facebook, and blogs. After participating in the call, all I can say is “Coooool. These people call me pitching products and services. What do you think?
JUNTA 42 | TUESDAY, JANUARY 17, 2012
[Youtube] Content Marketing and the War of Attrition
By now, we all know about the Old Spice/Twitter/YouTube campaign from last year. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. Poor execution. Bland storytelling.
B2B MARKETING TRACTION | FRIDAY, JANUARY 3, 2014
[Youtube] 4 Winning Tactics to Put in Your Marketing Plan
Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. 'Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . SEO Is dead.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 25, 2013
[Youtube] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
or a topic based on a specific holiday , gather your team and create a fun video to post on Facebook and/or youtube. In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. Low cubical walls. Hang up “Fun” art décor.
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
[Youtube] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
How can you make sure your videos are standing out when 60 hours of video are uploaded every minute and over 4 billion videos are viewed a day on YouTube ? Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Why to Use Online Video for B2B Marketing.
WEBBIQUITY | TUESDAY, FEBRUARY 7, 2012
[Youtube] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Also noted: • One in four Americans watches a YouTube video every day. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. hours to 6.3
BIZNOLOGY | WEDNESDAY, SEPTEMBER 5, 2012
[Youtube] Is your marketing still getting attention instead of paying attention?
Again, I want to emphasize that I am not belittling CC in any way–I have had a few bad moments on live radio and have had a few misstatements captured on YouTube (and I am paid to talk for a living). I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. ” Really, CC?
HUBSPOT | MONDAY, JUNE 18, 2012
[Youtube] How to Breathe New Life Into Your Marketing With Visual Content
YouTube. Of course, we can't complete our discussion of visual social networks until we talk YouTube. YouTube let's you create a mix of educational, how-to type content, entertaining content, and even slightly promotional content that addresses what your leads need at any stage of the sales cycle. Visual content is awesome.
SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
[Youtube] Social Media in an Hour a Day
Maybe you can record quick 2-3 minute videos and upload them to YouTube or maybe you can provide insights on Twitter or Facebook. You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. Here’s how… Choose Your Battles.
TRADESMEN INSIGHTS | TUESDAY, APRIL 9, 2013
[Youtube] How Do You Repurpose Your Content?
Not to mention that YouTube is the second most search engine behind Google. 'We all work hard developing content and sometimes forget to spend as much time promoting it. Repackaging and republishing in different ways to drive traffic to your website – these are the driving forces on the internet.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 3, 2012
[Youtube] How to Use Video for Social Media in B2B Sales
Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. When it comes to distribution in social media, start with YouTube and Facebook. source: Forbes ). You need to know your target market.
DIGITAL B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Youtube] Digital Marketing’s Massive Measurement Lies
According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. 'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. No wonder 8 in 10 CEOs don’t trust the work marketing is doing. Yikes! Branded search.