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  • FEARLESS COMPETITOR  |  MONDAY, APRIL 16, 2012
    [Youtube] New B2B Marketing Show to Premier on May 1
    Marketing Made Simple will publish weekly to YouTube , DigitalBrandMarketing.com and this blog. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. Find New Customers is pleased to announce that our new online show, Marketing Made Simple will premier on May 1, 2012.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Youtube] Social Engagement Stories From SXSW
    They also hired Dude Perfect , a team of guys who have become famous for their YouTube videos, to do a video with Odell Beckham Jr. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. No Really.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Youtube] Interesting Infographics: 10 Biggest Office Distractions
    years watching commercials (does skipping commercials on YouTube count?  =). If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. years eating. years driving. years working.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Youtube] 2013: The Year of Integrated Digital Marketing
    Niche trends like social search (Google+), social video (YouTube), social shopping (Pinterest), and social branding (LinkedIn) will continue their march to the mainstream. 3. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile. Follow @chrshorton.
  • JUNTA 42  |  TUESDAY, JANUARY 17, 2012
    [Youtube] Content Marketing and the War of Attrition
    By now, we all know about the Old Spice/Twitter/YouTube campaign from last year.  It was brilliant. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. Poor execution.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Youtube] Focus On Customers and Run Like Never Before
    But I’ve been personally involved in the campaign as editor of the landing experience.  (See this post on creating inbound marketing destination pages for your customers.) So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Youtube] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet. It’s not an easy think to keep up. My guess is many people or companies say, “Let’s start a blog!” magazine.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Youtube] How the Web Is Changing Video Marketing for the Better
    The ad aired on TV only after it debuted on Facebook, Twitter, YouTube, and Nikefootball.com. The official video has more than 250K views on YouTube, but other users have republished it and contributed tens of thousands of other views. Make it short. But, wait -- what if this short attention span is a myth? Not necessarily.
  • SYNECORE  |  SATURDAY, FEBRUARY 9, 2013
    [Youtube] The Best Branded Content of the Week: February 9, 2013
    Here's a fun video I came across on YouTube this week from Red Bull. It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story. Monopoly - Save Your Token.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Youtube] Customer-Centricity: The Age Of The Empowered Individual [Video]
    recently saw this YouTube video by Jason where he touches on this being the age of the empowered individual – a topic very close to the heart of marketing. My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Youtube] Social media success story: Marketing a medical practice
    winner is randomly chosen from the correct answers and announced by a short YouTube video every Wednesday. And a nice side effect of Truth-O-Meter Tuesday is that the practice has a growing collection of relevant videos on YouTube! Unless you possess the business savvy of Lisa Reath. Blogging. Even Worse Medicine. eBook. The results.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 9, 2011
    [Youtube] Great Facebook Pages
    Skittles - contest entries racked up hundreds of thousands of views on YouTube 2. Four out of five US businesses will be using social media for their marketing efforts this year. Social media offers opportunities for getting found by prospects and interacting with prospective customers. Zappos 3. McDonalds 4. iTunes 6. Jones Soda 7. Dell 14.
  • VIDYARD  |  TUESDAY, MARCH 31, 2015
    [Youtube] Why Volkswagen’s Old Wives Tale Video Campaign Works so Well
    million views on YouTube, and that number continues to grow. With two videos released in February, two more in early March, and another just last week, followers of Volkswagen’s YouTube channel are treated to another hilarious video on a regular basis. Diesel engines have a spotty history. It makes people feel something.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Youtube] Social Business And The Next Generation
    Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. Photo Source. Social Media
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Youtube] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., YouTube - YouTube is a video-sharing website on which users can upload, share, and view videos. link] ). V.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Youtube] Getty's New Free Stock Photos Come With a Price
    An example of an iframe embed would be a YouTube video -- you can''t control the ads that pop up or related videos after because it''s all controlled by YouTube. It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway?
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Youtube] How to end Your Video: Strong Call to Action Examples
    If a viewer is watching your video on YouTube, the ask is simple. The main goal with YouTube is to get the viewer to your website. There are way too many shiny things and cat videos to distract audiences on YouTube, so get them to your playground where you control the experience and the flow of content they consume.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Youtube] How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well
    founding partner at 500 Startups and former Googler and YouTube leader, Christine is the embodiment of someone who brought growth to life as both an investor and an operator. Being humble keeps you hungry. Christine Tsai, Founding Partner, 500 Startups ( Click to Tweet ). Talent comes from all over the place.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Youtube] Improve Your Blog Posts by Doing Interviews
    And you need to shake it up a bit by using things like a YouTube video or Podcast of you interviewing someone of relevance to your industry. You need great content to keep your readers coming back. People like a good news story, and an interview format fits the ticket just fine. Wouldn’t it be nice if you could get an industry scoop&#
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Youtube] Social Media Gone Wrong … and How to Avoid Making the Same Mistakes
    We all know the infamous ‘Old Spice’ viral video campaign by now (which earned itself over 43 million views on YouTube), but what you may not have heard of is the follow up to the video. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. She died 3 days b4 he became president.” Toyota Camry. QuestionPro.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Okay, not really.
  • VIDYARD  |  THURSDAY, MARCH 26, 2015
    [Youtube] Make Your Video Start Playing at a Specific Timestamp
    If your videos are posted to YouTube, you may already know that you can share a video and have it start at a given time using the t=# parameter in the URL. youtube_id &t=70. But there’s a big catch: for this to work, your visitors are going to be driven to the YouTube page of your video and off your website.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Youtube] The End of ‘Social Media’
    Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Stunning. Barnum, BTW). IMDB has an app for that.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Youtube] How the Third Wave of Media Is Transforming Marketing Content
    Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. This week, YouTube hired Bruce Seidel, who oversaw shows on the Food Network and Cooking Channel, to lead programming for YouTube's new food-focused channel. As a society, how we watch, read, and consume information is fundamentally changing. you ask?
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Youtube] How to Fascinate -- and Better Connect With -- Your Audience
    First, the seven triggers and how you can tap into them (click on the links associated with each trigger for a mini overview on YouTube): Power : You can assume a position of power by defining a new set of rules on your terms; establishing a ranking system (with you at the front of the line); and seeking respect over affection.
  • SYNECORE  |  FRIDAY, MAY 23, 2014
    [Youtube] Navigate Your Web Design Process in 5 Steps
    Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Designing a website your audience will appreciate can be a daunting task! When a user finds a website to be cluttered, confusing, and clunky, you are going to have a hard time getting that user to come back for more. Follow @Spenceafied.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 9, 2012
    [Youtube] Marketing Made Simple TV to Premier Tomorrow at Noon ET
    This show will post here, at Digital Brand Marketing and on YouTube. Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show tomorrow, Marketing Made Simple. Marketing Made Simple  - Smart but Simple Ideas to Improve Business. Jon Ferrara, CEO, Nimble.com (Social CRM).
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 7, 2010
    [Youtube] Advanced Techniques that Takes Email to the Next Level
    The popularity of Youtube has shown that people love video, so why not use that in email? In the past months, I’ve written a lot about best practices for email marketing. In this post I’d like to look at a couple of advanced email marketing techniques that can take email marketing to the next level. Video in Email. Social Media.
  • PAUL GILLIN  |  SUNDAY, DECEMBER 18, 2011
    [Youtube] Cool & Useful Sites for the Holidays
    Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. 3.  The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. Definitely bookmarkable. Skype . Google+ Hangouts.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 20, 2011
    [Youtube] 25 Billion Tweets And More: A Year In Online Activity
    internet user watches 6 videos per day on YouTube for a total of 2 billion videos watched per day. billion – The number of videos watched per day on YouTube. 35 – Hours of video uploaded to YouTube every minute. YouTube video numbers from Google. Ever wonder just how big the internet is? That’s a lot of tweets!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 27, 2012
    [Youtube] Sales Management & The Impact of Social Media
    The acceptance of social media communication by all individuals for their personal use; Twitter, Facebook, YouTube,  texting, etc,  and corporations using it in marketing and even building their internal social networks, that current clients and prospects will begin to accept social media more easily in their sales relationships.
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Youtube] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing?  (SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise. News & Notes
  • ENGAGE  |  MONDAY, APRIL 1, 2013
    [Youtube] 8 Ah-Ha Moments from SXSW 2013
    The one social media channel every business should be on: YouTube. Jamie Grenney, VP of Social and Online Video at Salesforce, says a quality YouTube video can be just as powerful as a sales person (though we still need people!). YouTube offers great search and a format people feel comfortable using and sharing. takeaways. 1.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Youtube] 20+ Amazing Examples Of Content I Wish We Created
    Want more, check out Slideshare’s , YouTube’s  Popular feature, the Flickr blog  and any other of your favorite sites for their popular content. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Youtube] The Story Behind Red-Hot Storify
    It’s a way to curate social media … select what we will say on Twitter, Facebook, YouTube, Instagram, whatever and use that to tell the story of what happens. Click here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify. So Xavier, tell us about your story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Youtube] Should you make the leap into sponsored content?
    She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing. She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing.
  • MARKETRI  |  THURSDAY, JULY 12, 2012
    [Youtube] Socialcam: The New Video Marketing Tool for B2B Firms
    The other inevitable question that comes up is how this tool stacks up to the video giant, YouTube. This is something that YouTube can’t compete with. I love learning about new social media tools, whether it is for business for pleasure. For example, I’ve become pretty obsessed with Instagram lately. What is Socialcam?
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Youtube] How to Get Your Company to Go Viral on Facebook
    Go global with your sharing by updating across other media platforms like Pinterest, Twitter and YouTube. Or follow in the footsteps of Lifelock, which shares LifeLock videos on Facebook that have been uploaded to YouTube. With just 25 cents, companies can reach an audience of 1000. Change Your Marketing Strategies.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Youtube] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) It will help your readers remember where they found the content, and you! But what I find to be the worst is mediocrity. The ABC’s of Great Blogging. A. Bueller
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 30, 2010
    [Youtube] 24 Full Service Tools to Manage B2B Social Media
    Networks Supported :  Facebook, Twitter, MySpace, YouTube. Networks Supported : Facebook, Twitter, YouTube, MySpace. Networks Supported : Facebook, Twitter, YouTube. Networks Supported: Facebook, Twitter, YouTube, Flickr, Blog platforms. Networks Supported : Facebook, Twitter, YouTube, Picasa, Citysearch. BuzzTrac.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [Youtube] How to Turn Your New White Paper into a Great Lead Generation Product
    Video interview of the author (YouTube). B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Why go outside for creation of content?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 10, 2011
    [Youtube] 4 Online Contests Worth Looking Over
    And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. That’s why they host a yearly DoGooder video contest with YouTube where nonprofits and charities can submit the videos they have created that exemplifies their mission. Dockers. See3 Communications. Eloqua. Under Armour.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Youtube] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. Now You Can Smell Like YouTube Sensat. After UK Stabbing, YouTube Removes Ex. Learn more. Be a resource.&# 4. Mobile 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Youtube] Can social media change your company’s culture? I doubt it.
    So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies. Their cultures are pre-wired to succeed.
  • PAUL GILLIN  |  MONDAY, JULY 29, 2013
    [Youtube] When Bad News is Good
    YouTube views are over 1 million. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray. Consider the case of Reza Aslan , a religious scholar and author of the controversial new book,  Zealot: The Life and Times of Jesus of Nazareth. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Youtube] Social proof and your battle for credibility
    While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! So it may come as a surprise that I have made a decision to ignore them, for good business reasons.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Youtube] 12 Social Media Tools for B2B Pre-Event Marketing
    YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. It’s free to sign up and get started.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 31, 2013
    [Youtube] The Mobile App Your Marketing Needs
    YouTube (46.4%). According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app. Right now. You are asking the wrong question. Key Statistics About Mobile Apps.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 23, 2012
    [Youtube] 3 Reasons Marketing Made Simple TV is the best online marketing show
    Not only on YouTube, but you’ll soon find it on dozens of sites, so it’s easy to find. Marketing Made Simple TV is the new marketing show from Find New Customers. Here are 3 reasons it’s the best marketing show out there today. It offers the best guests and format. It’s broadly syndicated. More sites = more eyeballs.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Youtube] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    YouTube and other video syndication channels are great channels for that. We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. We don't even host videos on our site -- we pull them in from YouTube. Here he shares his thoughts on the impact Web 2.0 How does Web 2.0 world? A.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Youtube] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    YouTube and other video syndication channels are great channels for that. We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. We don't even host videos on our site -- we pull them in from YouTube. Here he shares his thoughts on the impact Web 2.0 How does Web 2.0 world? A.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Youtube] Cookie Deletion and Measurement: What you Need to Know
    Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. How Reliable are Cookies? times up to 6.5
  • HUBSPOT  |  THURSDAY, APRIL 21, 2011
    [Youtube] New Inbound Marketing Music Video!
    How do you get started with YouTube, video podcasting, live streaming, or viral videos? Check out HubSpot's latest video, featuring The SEO Rapper. You've never seen inbound marketing like this before! Download: Is the song stuck in your head? Download the.mp3 here and listen to it all day! Hook: Inbound marketing Who you targeting?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Youtube] The Changing Nature Of Work [Slideshare]
    In March 2012, 2 Billion YouTube videos watched a day. So for people who own devices they’re watching 400 YouTube videos a month.  In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. The Changing Nature Of Work. Globalization. Demographics. The Social Web.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Youtube] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    Let''s take, for example, YouTube, which is a comparatively high value domain. Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. What''s the concern? What does LinkedIn say?
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Youtube] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Create a YouTube playlist for student video reviews. According to Fast Company , YouTube reaches more people 18-34 years old than any cable network. Create a playlist on YouTube specifically for student video reviews so that your audience knows exactly where to go to find what they’re looking for. 5.
  • HUBSPOT  |  TUESDAY, FEBRUARY 8, 2011
    [Youtube] Impact of Super Bowl Ads on the Social Media [New Data]
    Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. YouTube. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Youtube] A 10 Minute Recipe for Establishing Brand Tone of Voice
    Access to Youtube. Jump on to YouTube. Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. However, an inconsistent tone of voice is not only noticeable, but confusing to your content consumers. Video is no exception. It builds trust.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Youtube] Mizuno running long tail outreach marketing case study
    Watch the Webinar for Much More. I am sure you can explore much more about this process by attending today’s  Outreach Marketing Virtual Summit 2014  and by watching the embedded YouTube and SlideShare sneak peeks of my presentation from the event. The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Youtube] B2B Social Media Marketing -- Does It Work?
    Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. What is a reasonable conversion expectation from click to form fi. Why do my Bing adgroups show a DRAFT status?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Youtube] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    We were busy enough jumping from Facebook and Twitter to YouTube and LinkedIn. Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. Google+ has joined the box of social networking tools marketers should know and leverage. It’s brand new, and it's shiny.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Youtube] 10 Helpful Uses of RSS Feeds for Marketing
    Subscribe to other YouTube channels. Did you know you can subscribe to YouTube channels via RSS as well? YouTube doesn't make it very easy to find a channel's RSS feed, but you can follow this pretty simple trick to determine what a channel's feed is and then add it to your reader. But it can be so much more to marketers.
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Youtube] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    March 2012 - Application of changes to its privacy policy allowing Google to track user data over all platforms, including Gmail and YouTube; Google said it was to help personalize search query results. It controls the two largest search engines on the planet (Google and YouTube). What does it mean? HOW DOES HTTPS AFFECT ORGANIC SEO?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [Youtube] 5 Digital Marketing Campaigns Inspired By Women
    To reduce the disempowering impact this could have on a girl’s self-esteem and confidence, Procter & Gamble’s Always brand launched a YouTube video campaign to change the perception. Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality.
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Youtube] Study: 93% of B2B Marketers Use Social Media Marketing
    Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%). According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Youtube] What’s Changing With Social Media?
    Businesses focus on the BIG 5 - Facebook, Twitter, LinkedIn, YouTube and blogs are where people spend most of their efforts. Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. Companies are broadcasting vs. connecting - Brand building is their primary purpose.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Youtube] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • DIGITAL BODY LANGUAGE  |  FRIDAY, MARCH 6, 2009
    [Youtube] Assessing the Buyer's Toolkit - 10 examples
    Education/Discovery YouTube Video: in a software company, an entertaining viral video used to access potential prospects and bring them into a free trial process. If, as B2B marketers, we're going to help buyers along in their buying process, the first thing we need to understand is how they buy.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Youtube] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    They broadcast the Google+ Hangout to the world (which can also be streamed and recorded on YouTube) and, boom! Wanna hangout? Oh, you live in another city/country/universe? No problem – Google+ Hangouts to the rescue! Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Youtube] My February Challenge: 10 Tweets a Day
    No one holds YouTube to the same standard as Twitter, so it seems unfair to focus on messages being sent. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. tweets a day.
  • SYNECORE  |  THURSDAY, APRIL 25, 2013
    [Youtube] SoLoMo in Action: Fixing My Sump Pump
    Here it is: Before driving off, I pulled up my YouTube app and searched “sump pump installation.” Just to be safe, I pulled up one of the YouTube install videos on my tablet, setting it beside me as I got down and dirty (hey, the tablet’s still under warranty). That is exactly what happened to me. HIGH WATER MARK. IN SEARCH OF.
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Youtube] Common Qualities of Insanely Successful Viral Videos
    In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Not only does this video play on the nation’s president -- bold move -- but it also uses the most viral song to date, Carly Rae Jepsen’s “Call me Maybe” which is #1 on YouTube with over 100 million views.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Youtube] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Buyers have certainly flocked to this video – it been viewed just under 11 million times.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Youtube] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Noemi Madrid reviews more than a dozen plugins for integrating your content with and sharing it on social platforms, including plugins specifically developed for interaction with Facebook, Google+, Flickr, Pinterest, Storify, YouTube, and even MySpace. See below for sources.). Nevertheless, it’s not perfect. Just like Mashable!”)
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Youtube] How to turn a good white paper into a great lead generation piece
    Video interview of the author (YouTube). B2B Lead Generation: Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? Why go outside for creation of content? Outside experts have far more credibility. You post it.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 10, 2013
    [Youtube] Manufacturers: Benefits of Using Social Media
    Then why waste your time? The key to any tool is to know how and when to use it. Manufacturers are used to having control of the message and where it goes to which is fine. Social media is just a different way to gain exposure and increase traffic. Here are some helpful hints from Heidi: share content across social media platforms.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Youtube] Ensure Your Business Looks Good Online
    YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Youtube] Social Media For B2B Explained
    Youtube. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network. Twitter.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Youtube] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Twitter, Slideshare, and YouTube allow you to customize your profile’s backgrounds and headers — two more way to get your message across at no cost. Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 2, 2012
    [Youtube] Nonprofits and Social Media: The Power of Video Story Telling
    From blogs and Facebook to the most famous of video sites, YouTube, there are many options to post videos and tell your story. YouTube actually has a program specifically for NPOs. More information about each of these items is available on YouTube’s nonprofit page. Creating video has never been easier. That’s powerful!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Youtube] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Youtube] This is the week that was: it's beginning to look a lot like Christmas
    Blog post of the week Earnest’s very own George ‘The Colonel’ Sanders penned an excellent wee note about his secret finger lickin’ recipe the rise of Youtube in the world of B2B. Businesses are waking up to the the myriad of advertising solutions that Youtube has to offer. Marketing call-to-arms of the week. Lovely stuff. Ok, good.
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Youtube] Small Marketing Budget? Use In-House Experts to Get Huge Results
    Post the video to YouTube , put it on your site, promote it through social channels, and send a link through email as well (more about that in a minute). 4. If you can’t afford a transcriptionist, here’s a quick and dirty trick to use YouTube to get a (very) rough draft of a transcript. The Importance of Content. And you know what?
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 11, 2013
    [Youtube] Social Media Engagement: How to Pick and Use The Right Networks
    One of the best predictions was " YouTube, Twitter and Facebook will merge to form one super time-wasting Web site called YouTwitFace.". When late night comedy show host Conan O''Brien was on NBC, he would predict the future in a segment called " In the Year 3,000.". in a falsetto. It was like watching a foreign film with bad voice dubbing.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Youtube] How to Make Social Sell: From Thought Leader to Thought Provoker
    learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. Do your YouTube videos or white papers reveal hidden opportunity? He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com. This is How They're Doing It.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Youtube] A cautionary tale: Putting your business in the hands of Facebook
    The owners fuel their presence through the share of fun restaurant pictures (guests posing, entertaining quotes, food pics), unique YouTube videos, and sophisticated social media give-and-take. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. Wowzee. frowned. Lesson learned.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Youtube] 10 Sloppy Social Media Mistakes to Fix NOW
    Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Unlike companies with thousands of followers on Facebook, Twitter, YouTube, and LinkedIn, most of the Google+ landscape is ripe for the picking. That said, being sloppy is a whole different story. 10 Sloppy Social Media Mistakes. together.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Youtube] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. You can add YouTube or Vimeo videos to your Pinterest account as pins. Do you want traffic to your site? Add videos. It’s easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Youtube] Why you need to re-evaluate the design of your blog
    Related Stories I was called out on my social media BS and I’m relieved Three YouTube stars share their intimate personal branding lessons An inspirational blogging lesson from Keith Urban. By Jon-Mikel Bailey, {grow} Community Member. Have you ever visited a website based on the promise of great content and … what a dump?!? Let go.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Youtube] How to Size Images on Social Media
    LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube.  We recently ran across this awesome cheat sheet of image sizing for social media that is sure to make your life– or at least your graphic designer’s life much easier. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Youtube] SEO success for your blog in 10 easy steps
    YouTube is the second largest search engine in the world, and it’s owned by Google. Every one of these videos could be a YouTube video that has a link to your specific, related blog post if your videos are relevant to the search terms and tagged appropriately. Read this guest post from the Genius Eric Pratum. Difficulty – 2. Be social.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 18, 2013
    [Youtube] Weekend Summary of Highlights from the Fearless Competitor blog
    And I shared the early YouTube version of her show with her. The weekend has arrived and this is a new thing we’re doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Here are some of the most popular posts from this week at this Fearless Competitor blog.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    [Youtube] How to put the "Viral" in B2B Marketing Viral Campaigns?
    For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Does viral work for B2B marketing? Read on to get their insights.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Youtube] Eye-Tracking and Social Media Profiles: An Insightful Study
    The further down you go, the less likely people are to engage with the content, although the study found this effect to be less pronounced on Twitter and YouTube. Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. Read on! 1. Is it eye-catching, unique and memorable?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Youtube] Google Plus Hangouts for Business: Customer Contact on Steroids
    Hangout on Air adds a couple of key features that greatly expand the usefulness of Hangouts: Hangouts On Air are live-stream broadcast , both within Google Plus and on YouTube, so they can be watched by any number of people. completed Hangout On Air can be automatically turned into a permanent YouTube video. Great for collaboration!
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] The 19 Best Content Marketing Blogs From 2014
    This video was just published last week and already has generated 28,000 shares on the site and more than 15 million views on YouTube. I’m not sure it’s my favorite video of the year but this is a pretty creative idea. Yep that’s right! It’s roundup time. These are in no particular order, grouped by publisher. 1.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 8, 2013
    [Youtube] Social business, the forest and the garden: Your intranet is not the Internet
    Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Why does that happen? Williams was published.
  • VIEWPOINT  |  TUESDAY, MAY 8, 2012
    [Youtube] Why Engagement Will Not Generate Leads (and what to do about it)
    For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Today's guest blogger is Jeff Molander. Produce engaging content. Why we're Failing to Sell with Engagement. How to Always Make the Sale. It does.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Youtube] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. We’re all hungry for data. hours to 6.3 hours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 18, 2010
    [Youtube] Forget your website, create a social footprint
    On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about it.  This is a critical concept for businesses today so I thought I should expand on the idea. Put your information out there where the people are. Let me give you a dramatic example of this in action.
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