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DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 12, 2010 How a 99¢ iTunes Download Can Change the B2B Software Industry Reviews on popular blogs and YouTube can drive sales and give you plenty of free publicity. (this post originally appeared on the "It's All About Revenue" blog) With the popularity of iPhone apps, common software price points have dropped from $39.99–$59.99 to $0.99–$1.49. Why Does the 99¢ Software Trend Exist? Marketing costs are minimized. -
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 4, 2013 13 Tips For Increasing Sales Productivity in 2013 Being at work when you’re exhausted and unmotivated will lead you to waste time browsing Facebook for distractions and sharing Youtube videos with all your friends. Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket. Start by evaluating your teammates. -
DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009 Rick Short Explains How to Turn Staff Into Prolific Bloggers Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. What made you want to start your first blog? - Knowledge Worker 2.0 - Power to the people
We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. All Comments (9). -
WEBBIQUITY | THURSDAY, MAY 20, 2010 Best Random but Interesting Posts, Articles and Resources of 2009 There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Link to a specific part of a YouTube video by Matt Cutts. short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. ’ by Futurelab. Web 3.0
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The silent majority: Why people don’t comment on your blog “We also do not look at GE Reports as just one site but more as a news and information “system with key extensions on Twitter, YouTube, Flickr, email and RSS. “Why don’t I get comments on my blog?. This is one of the most common blog-related questions I receive. “Think about traditional brands. Digg this! -
HUBSPOT | THURSDAY, OCTOBER 27, 2011 How to Get Started With Stellar Business Video Podcasting [@InboundNow #38] syndicates to Vimeo, Youtube, AOL Video, Mefeedia, Blinkx, VodPod, Facebook, Twitter, Sony BIVL, Boxee, DivX TV, PopBox/Popcorn Hour, Roku, Samsung, TiVo, Vizio, and most importantly, iTunes. The two most important places to syndicate your videos will be iTunes and YouTube. Chris Brogan , author of Trust Agents. Rand Fishkin of SEOMoz. -
B2B VOICES | MONDAY, APRIL 5, 2010 Looking for the Method Behind Your Competitors’ Madness In this case, I paid particular attention to the client’s largest competitor, a company’s that’s diving into social media aggressively – YouTube , bloggers, live tweeting, Facebook, everything. I recently finished an extensive social media analysis of a client’s competitors recently to help inform the client’s go-forward digital strategy. -
HUBSPOT | TUESDAY, DECEMBER 7, 2010 5 Marketing Graphs to Send Your CMO Every Month Track how many leads you're generating from channels like Twitter, Facebook, LinkedIn, Slideshare, and YouTube. As we're approaching the end of Q4, marketers everywhere are checking their stats and creating reports for management on the year's performance. But what graphs should you be sure to send? Open larger image in new window ). -
PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011 Can Your Customers Find Your B2B Industrial Company Online? How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. That was five years ago. -
MARKETING EDGE | SATURDAY, MAY 23, 2009 Embarq –ing on Social Media at a Fortune 500 Company They used a creative YouTube approach combined with other integrated marketing for the high-speed conversion , and embarked on a company-wide adoption of social media to contribute to its strategic goals. They used a creative YouTube approach combined with other integrated marketing for the high-speed conversion, and embarked on [.]. -
HUBSPOT | FRIDAY, NOVEMBER 12, 2010 How a Senator Uses Social Media use Twitter , Facebook , YouTube & LinkedIn. Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. We recently got a chance to sit down with Ben to discuss his Facebook and Twitter usage (among others), and why he feels it is so important. -
HUBSPOT | WEDNESDAY, SEPTEMBER 22, 2010 Social Media 101: A Required Course Twitter, Facebook, LinkedIn, YouTube, Yelp – these social media platforms have changed the way we think, the way we communicate and interact, the way we build relationships, the way we make decisions, and the way we shop. Whether you like it or not, social media has become a part of our daily lives. Why do I need it? -
HUBSPOT | MONDAY, NOVEMBER 8, 2010 3 Ways eCommerce Can Leverage Social Media Monitoring YouTube Reviews. No, there isn’t a specific section on YouTube for reviews, but people sure love filming themselves while critiquing the products they’ve bought. Wouldn’t you love more up to date and continuous insight as to what makes people buy your products? Twitter Advanced Search. Google Alerts. -
REPUTATION TO REVENUE | THURSDAY, MARCH 4, 2010 TL in 4D: Four dimensions for thought leadership success And it's not just a matter of blogging more and getting more content onto Facebook, Twitter, and YouTube -- although social media clearly IS critical for thought leadership dissemination and engagement. B2B marketers know that thought leadership is essential, especially when selling high-value solutions. We're still learning, too. . -
HUBSPOT | TUESDAY, MAY 18, 2010 Release Your Inner Batman! "Just HubSpot It" [Episode 1] Tune in every Tuesday on our blog, or subscribe to our YouTube page. Using inbound marketing is fun, beneficial and gives marketers the opportunity to explore their inner creativity. For example, why not pretend to be Batman? Our new series "Just HubSpot It"! HubSpot Trivia!: All the actors in this week's episode are HubSpot employees! -
HUBSPOT | THURSDAY, MAY 2, 2013 3 Ways for Floundering Agencies to Find Growth Pinterest/YouTube mashup of past work isn’t necessarily detrimental to an agency’s ability to land an account. 'Have you had a conversation with a college sophomore lately? In this example, it is also the equivalent of talking with a 7-year-old. I want to be a nurse or a psychologist. want to save the world. It eliminates departments. -
HUBSPOT | TUESDAY, JANUARY 10, 2012 The Average Large Company Has 178 Social Media Accounts [Shocking Data] Can it be that multiple marketers are tweeting, Facebooking, Flickring, and YouTubing on behalf of the company, and on a branded company account? Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts. Wait, what ? Who is setting up all of these accounts? -
CONTENT MARKETING TODAY | MONDAY, JANUARY 30, 2012 How to Put Social Media Marketing to Work for Your Company If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet. Social media marketing is a trend, not a fad. Social media marketing is here to stay. Your competitors are using it. -
ANYTHING GOES MARKETING | MONDAY, AUGUST 3, 2009 Tips on Using Twitter to Boost Your Marketing Efforts If you’ve posted a bunch of pictures on your Facebook fan page or videos on your YouTube page, use Twitter to promote it. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. As you read these, you need to think about your end goals. It’s that easy. -
HUBSPOT | TUESDAY, MAY 14, 2013 What Would a 'Mad Men' Era Ad Campaign Look Like Today? photos could even play out in a series of YouTube videos. Kelly suggests Clairol create several interactive, choose-your-own adventure-style videos using YouTube annotations features. 'This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Media choices are almost limitless. -
LOOPFUSE | MONDAY, JULY 19, 2010 Are you ready to lead? Content Syndication - Developing content specifically for off-site deployment - Establishing outlets on YouTube, SlideShare, Scribd, etc. Are you ready to lead? July 19th, 2010 by Marcus Tewksbury The face of marketing is changing. I’ll paraphrase Gretzky here; the goal is to not be where the ball is, but where it’s GOING TO BE. -
HUBSPOT | TUESDAY, MARCH 15, 2011 3 Strategies to Get More Sales Referrals With LinkedIn • Instead of getting a written recommendation, get a recommendation on video make the video available on YouTube and show the client that video. This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. Want to save time for both of you? have a dilemma. Dir Of HR. -
WWW.BRAINSHARK.COM | WEDNESDAY, JANUARY 30, 2013 What Types of Video Marketing Content Work Best for Pinterest? Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles What Types of Video Marketing Content Work Best for Pinterest? What Types of Video Marketing Content Work Best for Pinterest? Tweet. How-tos. -
CONNECT THE DOCS | FRIDAY, DECEMBER 7, 2012 Social Media Marketing Tools Series #2 Shoutlet Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Community Management: Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Social Media Marketing has become an integral part of any Brand’s marketing activities. -
CONTENT MARKETING TODAY | WEDNESDAY, MAY 9, 2012 When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter As an example, they have a wonderful series of YouTube videos that teach you how to get the most out of Dragon Naturally Speaking, the PC version of their software. In addition to the YouTube content, their website actually provides very useful and well organized training tools to get you started and to turn you into an advanced user. -
CONTENT MARKETING TODAY | WEDNESDAY, MAY 9, 2012 When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter As an example, they have a wonderful series of YouTube videos that teach you how to get the most out of Dragon Naturally Speaking, the PC version of their software. In addition to the YouTube content, their website actually provides very useful and well organized training tools to get you started and to turn you into an advanced user. -
PAUL GILLIN | MONDAY, AUGUST 6, 2012 An Intelligent Approach to Influence Measurement But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose. Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Victory will go to the swiftest. -
MARKETRI | THURSDAY, FEBRUARY 21, 2013 How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest YouTube videos are fairly easy to share. Pictures are worth 1,000 words, so if your architecture, engineering, or construction firm is not marketing itself on the photo-based social network Pinterest, you’re missing out on the opportunity to say volumes to potential customers. Lay a Strong Foundation. Add and verify your website. -
INBLURBS | FRIDAY, OCTOBER 28, 2011 Your competitor has increased his Internet marketing budget by 11 percent For example, you can do instructional video and post it on Youtube and your website and then share it in social media and ask for the opinion of your network. Traditional media budget are increasingly shifted to Internet/ Digital marketing! How about you? Do you have an Internet/ Digital marketing strategy yet? What does it mean to you? -
HUBSPOT | TUESDAY, JULY 20, 2010 Blog Better with an Editorial Calendar and Style Bank Record a short video using your webcam and post it on Youtube or Viddler so that you can easily embed it on your blog. Okay, so you've decided to start blogging, or to get serious about the blog you have. Congratulations! So you sit down at your desk, rest your fingertips softly on top of your keyboard and. Nothing. It's an old question. -
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 23, 2011 Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever On YouTube, IBM posted more than 30 short videos in the months leading up to the event, racking up more than 1 million views. It rolled out YouTube videos speculating on the technology’s applications to healthcare , customer service and finance. Back at IBM, marketers were all smiles. Beyond the Golf Course. No related posts. -
B2B VOICES | MONDAY, NOVEMBER 26, 2012 How to Share a Great Story I believe very strongly in an approach to campaigns that my agency, Weber Shandwick , calls Content Fusion. It basically says instead of starting with, “Hey, we need a news release about X,” we should start with the story and THEN determine the all the ways in which we can tell that story effectively. Click here to view the embedded video. -
FEARLESS COMPETITOR | THURSDAY, DECEMBER 29, 2011 2011 in Review for Mad Marketing TV He was also the keynote speaker at the Aprimo Marketing Summit (click the words to watch the YouTube video) this year too. Mad Marketing TV – the show which delivers simple, pragmatic marketing information to overworked, under-staffed marketers everywhere and is sponsored by Act-On Software delivered several superb shows in 2011. -
FEARLESS COMPETITOR | MONDAY, DECEMBER 5, 2011 3 Marketing Ideas from a great marketing company – Kinaxis YouTube) (2). B2B Demand Generation | Learning from the best. What can you learn from the savviest marketing companies on Earth? It’s more important than ever for business leaders to look at other industries to learn. Ideas from one industry no longer work. This is why companies need to look at new ideas from companies like Kinaxis. -
HUBSPOT | FRIDAY, MARCH 25, 2011 Marketing Lessons From the SEO Rapper video recording of Chuck's presentation made it on to YouTube and quickly started to spread. Several songs and over 1 million YouTube views later, Chuck is known to many as " The SEO Rapper." Several years ago, a man named Chuck was sitting at a marketing conference, waiting for his turn to give a presentation on link building. -
MODERN B2B MARKETING | THURSDAY, FEBRUARY 10, 2011 Advanced Online Marketing Tactics – An Interview with Aaron Kahlow To learn more, view the YouTube video below. by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit. Happening right now in San Diego!) In this interview he expands on his Dreamforce session, Advance Online Marketing Tactics. Aaron’s tips include: Don’t confuse conversion with usability. -
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 28, 2011 Jeff Ogden, Guest Host of Mad Marketing TV, to Interview Bestselling Author, Marketing Authority and Sometime Cowboy, Jeffrey Hayzlett During Special 2012 Kick-Off show or on MadMarketingTV on YouTube on Thursday January 5th at 12:00 PM ET / 9:00 AM PT / 17:00 GMT. and on YouTube. Mad Marketing TV – the weekly web–based marketing show, announces special 2012 kickoff show January 5th at 12:00 PM ET. Jeffrey Hayzlett. I’m a huge fan of Mad Marketing TVSteve Gershik, 28marketing.com. -
LEADER NETWORKS | WEDNESDAY, SEPTEMBER 9, 2009 Networks for Counsel 2009 Study Results For the past two years, my company, Leader Networks has embarked on the Networks for Counsel Study - a global study of the legal industry’s adoption of online professional networking, preferences, usage and future predictions. This study is huge! Internationally, 33 countries were represented. -
HUBSPOT | THURSDAY, MAY 3, 2012 How to Leverage Thank-You Page Real Estate for Better Marketing That's another call-to-action to subscribe to our YouTube channel. We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. 7) Conduct a Survey. -
WRITING ON THE WEB | MONDAY, MARCH 14, 2011 Content Marketing Videos: Speak to Problems First use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches. What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. -
THE POINT | TUESDAY, NOVEMBER 9, 2010 Email Critique: Adobe Webcast Invite Keeps It Simple might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. More specificity. -
MEASURABLE MARKETING | THURSDAY, JANUARY 19, 2012 SOPA: The Rise of a New Internet Era? What's more, any site that relies heavily on user-generated content will be at some form of risk, which includes Wikipedia, YouTube, Twitter. For journalists, bloggers and techies. alike, this week has passed in a. whirlwind of headlines covering. the controversy surrounding SOPA, the. proposed anti-piracy legislation in the U.S. Protests. -
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 26, 2012 Lost Squirrels: Putting Sales Where it Belongs Watching Dumb Ways to Die (or just about anything else) on YouTube (thanks to my Friend Eve-Lynn for this one) – 5%. Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time actually in front of customers. -
HUBSPOT | TUESDAY, FEBRUARY 12, 2013 How to Identify Content Topics That Hit Home With Your Readers So we wrote SEO for YouTube: How to Search Optimize Video for B2B Marketing , a post that pulled in more than 11,000 views, nearly 500 tweets and a handful of interesting comments. Blank screens are the enemy of inbound marketing. So smug. So taunting. They think they're so great with all that empty, useless space. But you know what? Great! -
FEARLESS COMPETITOR | THURSDAY, MAY 17, 2012 Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities Marketing Made Simple TV is also in broad syndication, being carried not only in YouTube and MarketingMadeSimple.tv, but also at DigitalBrandMarketing.com, SandHill.com, with more being continually added. Marketers, especially in B2B, need fresh ideas and insights for the changing world around them. Jeff Ogden, Host. online. Media Contact. -
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 16, 2012 Mad Marketing TV – Actionable Marketing for a Mad World Mad Marketing TV is an online TV show about B2B marketing and sales that airs twice a week — on YouTube at [link] as well as via a blog at madmarketing.tv. This summary of Mad Marketing TV was created for the press. We wish to share it with you, as you may be unfamiliar with the show. Jeff Ogden. What is Mad Marketing TV? -
MODERN B2B MARKETING | THURSDAY, JANUARY 27, 2011 The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer Watch the YouTube video , or read the quick summary below. by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. He explains that “it’s more than CRM. The result? -
Six ways to make money from Empire Avenue You link up your social accounts through your Empire Avenue account (currently Twitter, Facebook, YouTube, LinkedIn and Flickr with Foursquare being lined up). Have you heard of Empire Avenue ? It seems to have caught fire and is the latest social media blog-darling. By the way, I am currently a freaking BARGAIN at 29 “eaves. -
JUNTA 42 | FRIDAY, JUNE 4, 2010 Engage and Inspire Employees First, Customers Second " A combination of Facebook, YouTube, Linkedin and Twitter, MarkNet was specifically built so that marketers could learn from each other and network. The recent Business Marketing Association conference in Chicago was focused on engagement. The overwhelming takeaway was this. Today, they are inspiring each other. GE is not alone. -
MARKETRI | THURSDAY, JUNE 7, 2012 A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media Our favorite social media tools are: Linkedin ; YouTube ; SlideShare and Twitter. The Perfect Inbound Marketing Recipe? 145,000 – that is the number of results that I got when Googling, “chicken parm recipes.” ” My guess is that excluding duplicates, there are recipe variations well into the six figures. Video. -
B2B IDEAS @ WORK | FRIDAY, APRIL 13, 2012 B2B Book Buzz: Return On Influence by @MarkWSchaefer This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. They built influence, personal power on the web. -
HUBSPOT | THURSDAY, MARCH 1, 2012 Tried and True Techniques for Fusing Offline and Online Marketing The advertisement was posed as a challenge by Mustafa, and later hosted on YouTube. The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. With some inbound wisdom of course! Great! -
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 30, 2011 Save Your Company from Sales Data Overload. Let us know what you think about the video by leaving a comment here or on the InsideView YouTube page. The preponderance of business and social data on customers poses both an opportunity and a challenge for today’s sales professionals. It requires relevance at the time of engagement. So what is holding companies back? Sales 2.0 customer 2.0 -
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012 Professional and Personal Social Media Identities, Should They be Separate? This morning, as I was browsing a YouTube Channel trying to track down a video my client made for broadcast by someone else, I ran across a semi-suggestive image. It was actually found in the YouTube stream, and was visible to anyone looking at that YouTube Channel. I would personally just have two entities – See #2.) -
MODERN B2B MARKETING | SUNDAY, SEPTEMBER 16, 2012 Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else suggest skipping a session (they’re all recorded and posted on Youtube after the event anyway) to help one of many great causes. by Maria Pergolino There are lots of guides to Dreamforce. And I mean lots of them. To To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. These -
INBOUND SALES NETWORK | THURSDAY, MAY 5, 2011 How to Create Awareness YouTube Videos. The best way to create awareness for you company or marketing strategy is to ask yourself a simple question: “what bad things happen to business results for buyers with a particular title (CEO, VP, and so on) in a particular vertical (health care, financial services and so on) or geographic (e.g., New Term. Direct Mail. -
SALES INTELLIGENCE VIEW | TUESDAY, JULY 31, 2012 Using Social Media Well Starting a YouTube channel is another effective way to elaborate on your offering and allow viewers to post their feedback, interact with one another, and share video links with friends. Knowing how to engage people is fundamental to social media success. Understanding Social Business. ROI of Social Media. Engaging Your Audience. -
SALES INTELLIGENCE VIEW | TUESDAY, JULY 31, 2012 Using Social Media Well Starting a YouTube channel is another effective way to elaborate on your offering and allow viewers to post their feedback, interact with one another, and share video links with friends. Knowing how to engage people is fundamental to social media success. For example, if you run a dental practice, ask your patients to join you on Facebook. -
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 23, 2010 Online Video Marketing: A Great Way to Educate Professional Tradesmen Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Online Video Marketing: A Great Way to Educate Professional Tradesmen Sometimes you’re better off using video to get your point across. Video works! agree with everything you’ve said. -
HUBSPOT | FRIDAY, OCTOBER 19, 2012 20 Common Social Media Marketing Myths BUSTED Or YouTube? As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. Poppycock. Finance. -
INBOUND SALES NETWORK | THURSDAY, MARCH 17, 2011 Social Selling: How to Harness the Power of Web 2.0 You will need to visit your most important clients at least every other day on their key online presences, may it be 2Facebook, LinkedIn groups, Twitter, YouTube, Stubled, MySpace. Social media is changing the way our customers buy and the way in which we engage them. Benefits of Social Selling. Steps to Social Selling. Start By Listening. -
WEBBIQUITY | WEDNESDAY, JULY 28, 2010 Book Review: Social Media Marketing – An Hour a Day At another point, the author advises readers to spend 5-10 minutes “surveying YouTube and “if you’ve never transferred content from a digital camera to the Internet, take a break now and try it. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. One million websites. -
VIEWPOINT | TUESDAY, OCTOBER 2, 2012 B2B Lead Generation: The Best of PowerViews Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. came away with at least one new piece of insight from each and wanted to share some of my favorites with you. In post-production, we break each interview down into small segments and provide “teaser” copy for each segment. -
WRITING ON THE WEB | TUESDAY, MARCH 29, 2011 Marketing with Videos: What’s Wrong with the Script? Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. But others…OMG, it’s just sad. Less is more. -
HUBSPOT | MONDAY, AUGUST 23, 2010 Understanding the ROI of Customer Evangelism If you are creating customer case studies, make sure to track their views on different social media platforms like YouTube , SlideShare and Facebook. “ What is the ROI? ” is the question that usually follows announcements of new marketing activities. But what is the ROI of customer evangelism? Tweet this ). Survey Your Sales Team. -
HUBSPOT | THURSDAY, JULY 19, 2012 How to Stalk Your Competitors in Social Media (So You Can Crush Them) There may be other social media sites that are important to you -- Google+, Quora, or YouTube, for example. Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. And use it well. -
HUBSPOT | THURSDAY, MARCH 1, 2012 How to Conduct Competitive Analysis to Step Up Your Content Strategy YouTube. When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Right? Blog posts. Whitepapers. -
WEBBIQUITY | TUESDAY, MARCH 8, 2011 Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010 While most are active to some degree on Twitter, Facebook, YouTube, LinkedIn and blogging, none exhibit a truly consistent, integrated social media presence. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches. -
HUBSPOT | SUNDAY, JUNE 26, 2011 Marketing Update: Marketing Is for Everyone! [HubSpot TV] He was upset and created an entertaining YouTube video , which in two and a half weeks has generated 3.7 In Friday's episode of the Marketing Update on HubSpot.tv, Mike and Karen discussed a number of stories where normal people (i.e. non-marketers) were using or should have used inbound marketing techniques. Advertising for Whitey Bulger. -
BIZNOLOGY | SUNDAY, JUNE 6, 2010 Will the World Cup be the next social media frenzy? Thus, most of the online impressions around that play developed not instantly, but minutes, hours, and days after it happened, and they were particularly prominent in YouTube, the big social media star at the time. Image via Wikipedia. by Aaron Kim. Social media guidelines are not easy to enforce outside team boundaries. -
ENGAGE | WEDNESDAY, AUGUST 31, 2011 3 Things the Top 10 Viral Videos of All Time Have in Common Well I’m sure I have your attention now…or maybe you’ve already seen the videos I’m talking about on YouTube or some other place on the web. W ant to watch a baby do flips on rollerblades? How about people playing the piano with their feet? Maybe you’d rather see a biker riding on the tops of stores and jumping off bridges? -
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013 How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings As always, we promoted it extensively across our syndication network – Marketing Made Simple TV, Social Media Club, FearlessCompetitor.com, Social Media Today, Business2Community, CustomerThink, B2B Marketing Zone, Alltop, YouTube, Vimeo, etc. Want to supercharge your WordPress blog? But they didn’t do much at all with it. -
MODERN B2B MARKETING | MONDAY, NOVEMBER 16, 2009 B2B Social Media Marketing: Branding or Lead Generation? Buying behaviors : More and more information is available off the official corporate website and on social media sites ranging from LinkedIn and Twitter to YouTube and SlideShare. But is it a tool for demand generation? believe the answer is yes, but that it requires a different mindset for lead generation and measuring ROI. -
HUBSPOT | THURSDAY, APRIL 26, 2012 Why You Need Social Media, Even if Your Customers Don't Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? -
HUBSPOT | TUESDAY, FEBRUARY 19, 2013 The Do's and Don'ts of Using Vine for Marketing It’s the latest social media feature available on Twitter. Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. mean, what's working? What's not? denimevolved vine.co/v/bvP0zgpe9Oa. -
HUBSPOT | FRIDAY, JUNE 8, 2012 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time For example, perhaps the most difficult site to readily create content for is YouTube, but remember, it doesn’t have to be a video production worthy of an Emmy Award. New social networks are born every day. Few achieve the massive success of Facebook, but some do take the internet by storm. Let's get to it. Who are the current users? -
FEARLESS COMPETITOR | TUESDAY, MAY 15, 2012 Unless you are absolutely sure, do not sponsor Marketing Made Simple TV It runs on YouTube , Marketing Made Simple TV , DigitalBrandMarketing.com , with more sites being signed up all the time. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. Marketing Made Simple TV is also a syndicated show. -
FEARLESS COMPETITOR | WEDNESDAY, MAY 9, 2012 Creating Engaging Marketing Content – Mad Marketing TV with Doug Kessler It also airs on YouTube , Digital Brand Marketing and other sites, starting tomorrow at noon ET. According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” ” (see chart). You can follow Doug on Twitter at @dougkessler. What do you think? -
FEARLESS COMPETITOR | TUESDAY, APRIL 24, 2012 Marketing Made Simple TV to premier next week This show will post here, at Digitial Brand Marketing and on YouTube. Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show next week, Marketing Made Simple. It will post weekly shows featuring top sales and marketing experts. Watch for it. Dale Carnegie. -
FEARLESS COMPETITOR | MONDAY, NOVEMBER 21, 2011 Jeff Ogden, the Fearless Competitor and President of Find New Customers is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011 Mad Marketing TV publishes to Youtube and madmarketing.tv, and is sponsored by Act-On Software. Bethpage, NY ( PRWEB ) November 18, 2011 – - Find New Customers “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden been nominated for the 50 Most Influential People in Sales Lead Management. -
MI6 MARKETING AGENCY | SUNDAY, AUGUST 14, 2011 What’s the ROI of [put tactic here]! social media, an upcoming event, doing a YouTube video, using Twitter, Linkedin, Facebook, advertising on TV, advertising in print, using Groupon, email marketing, trade events, blogging, public relations? It’s the Wrong Question to Ask. hear this question often, see tons of charts on the topic and read about it gosh at least once of month. -
HUBSPOT | TUESDAY, MAY 11, 2010 Going Rogue - "Foursquare Cops" [Episode 5] Tune in on Tuesday at 12:00pm EDT here on our blog, or subscribe to our YouTube page. Detective John Hardy and Officer Frank Ashton are asked to hand in their badges due to misconduct. Disappointed, they devise a plan to lead them to bigger and better things. Enjoy the final episode of " Foursquare Cops "! Episode #5: "Going Rogue". -
EARNEST ABOUT B2B | TUESDAY, AUGUST 31, 2010 Why too many clicks make you thick Email pops up from a pal with a link to a new YouTube video. That bloke Nicholas Carr is at it again. Back in 2004, he penned the Earnest favourite ‘ Does IT Matter ?’ A fine piece of business writing, it stoked the ire of the tech world at the time. The overriding theme was simple: IT can no longer be a source of competitive advantage. -
ENGAGE | THURSDAY, AUGUST 4, 2011 Kenny Powers, K-Swiss, and the Ramifications of Viral Success It’s cut through the proverbial clutter and (as of the writing of this post) has been viewed more than 1 million times on YouTube. If you haven’t, scroll down for the video. Make sure you’re wearing headphones at work and children in your immediate vicinity are wearing earmuffs. It’s not safe for work or childhood.) -
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 4, 2010 6 Ideas to Get Your B2B Social Media Plans Started Every blog, news release, YouTube video, and other digital communication should have an easy-to-find, easy-to-use link back to your website. Your B2B company’s online marketing strategy needs to incorporate social media. The big question now is, “What, exactly, do we need to do?” The web is chock full of answers to that question. -
SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 29, 2012 Savvy Speaks: Favorite Social Media Tools It’s a free email you can sign up for that will give you a digest of activity on your social media accounts: Twitter, Facebook, LinkedIn, Yelp, CitySearch, FourSquare and YouTube. While engagement on social networks can be worth its weight in gold, managing all your connections and activities can be a overwhelming and a time drain. -
ENGAGE | WEDNESDAY, FEBRUARY 1, 2012 Serving Up Social Media (When You’ve Already Got a Full Plate) The three said they stick to Twitter, Facebook, and occasionally post videos on YouTube, but haven’t really gotten into other platforms, such as Pinterest. L ucky me! Last week I was invited to host a Social Media Club of D.C. event and let my true nerd flag fly. My task? In the hot seats were three very tech-savvy people from D.C.’s -
HUBSPOT | FRIDAY, OCTOBER 21, 2011 3 Improved Ways to Reach the Modern Target Audience If your audience hates to read but sits on YouTube all day, then you should have a series of videos for them to watch that answers their questions and keeps them engaged. ” A target audience is a particular group of people within a business' target market at which the business aims its marketing messages. But haven’t you heard? -
HUBSPOT | FRIDAY, OCTOBER 15, 2010 The State of Podcasting [Data] How do you get started with YouTube, video podcasting, live streaming, or viral videos. Tom Webster from Edison Research took the stage at BlogWorld Expo to present some brand new research about the current state of podcasting. According to Webster, podcasting is doing better now than ever before. How does your business use podcasting? -
WWW.BRAINSHARK.COM | TUESDAY, JANUARY 29, 2013 Laughter is the Best Marketing: Using Humor in Your Video Marketing Campaigns Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. YouTube for the Enterprise. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles Laughter is the Best Marketing: Using Humor in Your Video Marketing Campaigns. January 29, 2013 09:36 AM. -
MI6 MARKETING AGENCY | MONDAY, MAY 23, 2011 B2B Company Websites Content goes out to outposts – Youtube, Facebook, Linkedin, Slideshare, etc. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). Ditto that. -
WRITTENT | THURSDAY, APRIL 25, 2013 Top Blogging Statistics: 45 Reasons to Blog small businesses plan to post a video to YouTube in the next 12 months to promote their businesses. 'Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Blogging. 37) 80.3% -
AD YOUR COMMENT HERE | TUESDAY, FEBRUARY 1, 2011 [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media However, after a negative experience with an employee generated YouTube clip, he says: “The whole experience was awkward. I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses. That’s the key point: You can’t just dabble in social media. Period. -
MODERN B2B MARKETING | MONDAY, AUGUST 23, 2010 Creativity: The Missing, Yet Critical Element For B2B Marketers Encourage others to share the content you post to your Facebook page or on your YouTube channel. What's the missing, yet critical element for successful B2B marketers? – Creativity. It is a common fact that many B2B marketers stay the path of the traditional and in the box techniques. -
HUBSPOT | WEDNESDAY, JULY 11, 2012 Which Links in Your Email Marketing Get the Most Clicks? The logic is simple: if your contacts are happy with the email content you've sent them, they might also be interested in subscribing to receive even more information/updates from you through other channels of communication such as YouTube, LinkedIn, Google+, Twitter, or Facebook. Types of Links to Include in Your Marketing Emails. ” 2. -
MODERN B2B MARKETING | WEDNESDAY, MARCH 14, 2012 4 Content Marketing Lessons from the Kony 2012 Campaign Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. Story telling matters. -
HUBSPOT | TUESDAY, JULY 27, 2010 4 Business Blogging Lessons From Google's Chief Blogger This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. Karen Wickre is a long-time business communicator, wordsmith & media specialist. Karen grew up in Washington D.C. Karen has worked at Google since 2002, specializing in business writing and media relations. Download the ebook now! -
PR MEETS MARKETING | TUESDAY, DECEMBER 4, 2007 Let the 2008 Trend Lists Begin It's not about running ads on YouTube, it's about participation: if a CEO or anyone else can bring value to a particular community (e.g. It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. The question is how does this truly impact PR? WSJ, BusinessWeek, etc.) del.icio.us -
INBLURBS | WEDNESDAY, FEBRUARY 9, 2011 5 ToDos for your Social Media Success in 2011 Give everybody of your staff a Flip Cam to record interesting daily tasks and upload those videos on YouTube. You should focus on major trands to market your business. Here below are 5 todo's for you to be a step ahead of your competition! Shift your employee recruitment to social media. Let your employees find you! Measure your results. | |