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How to create Buyer Personas at every budget

Cintell

We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget. Yet even though their value is proven, a persona project can seem out of reach for organizations, due to budget or time constraints.

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29 Ways to Use Your Personas

Cintell

Here are 29 fresh ideas for putting your personas to work. Measure the performance of marketing campaigns by persona to understand what’s working for a given segment – and what needs to be adjusted. Surprisingly, only 8.2% For Demand Generation Marketers. For Communications Professionals.

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Understanding the B2B Buying Disconnect

Cintell

Reviews allow buyers to see both pros and cons of the product, and to get an understanding of how the product works for people like them. According to the report, the reason behind the popularity of reviews is that buyers value real world insights from current users. Survey participant in the B2B Buying Disconnect Report.

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How Marketers Use Data to Develop Personas

Cintell

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Today, many companies are using their existing contact database to formulate personas.

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

While they could create a longer explainer video about how their CRM works, they produced a 60-second version. They can be related to small but important details about your buyers that can make a difference in how your brand is perceived. For example, HubSpot knows that sales leaders are busy. Use Emotions to Form Strong Connections.

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15 Questions to Ask in Your Next Persona Interview

Cintell

What is the title of the person you report to at work? For more, download the Ultimate Persona Interview Guide by Cintell and Samantha Stone. Questions related to organizational context. How is your team structured? What’s the most frustrating part of your day? How much would you spend without checking with someone else?

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The Right Customer at the Right time

Cintell

Social networks work well in the first 70% of the journey we referred to earlier. The right place is as much about being found as it is finding someone. Armed with your persona, contact insights and buying journey intelligence, targeted content can be intelligently positioned to optimize engagement.