SpotMe Blog

JULY 21, 2023

One of the key ingredients to a successful event. With 500,000+ people attending events run on SpotMe every month, we know what it takes to create an engaging experience from the moment guests land on your registration page to the moment they leave your event. What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Sprout Social

AUGUST 8, 2023

If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on TikTok at the right times and mastering TikTok SEO can be a huge help in your endeavor. What is TikTok SEO? TikTok SEO is similar—but it takes place on TikTok.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page. Splash Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

ClearVoice

APRIL 6, 2020

Others are intimidated and shy away from the heavy-lifting of creating pillar pages. If you’re new to nerding out with us on the content hierarchy, we suggest you begin your journey by understanding the definition of all 11 content levels. What is pillar content? What pillar content is not. Skyscraper.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. It’s one thing to know who your buyers are. The problem: their audience doesn’t care.

Paid Search Agency 114

Paid Search Agency Paid Content B2B Marketing Companies 114

SpotMe Blog

JULY 28, 2023

But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? What Is An In-Person Event Platform? What Is An In-Person Event Platform? On the contrary, according to Knowland, “68.7% American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ConvertKit

OCTOBER 29, 2021

And as a creator, this means no matter how small your business is or where your audience lives, you can participate—and make a nice profit! But first, what is Cyber Monday? This year, Black Friday is Friday, November 26, 2021 with Cyber Monday happening on Monday, November 29, 2021. during Cyber Monday.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

SmartBug Media

APRIL 29, 2021

We all took something unique away from the year that will go down in history as one of the most unprecedented turns in modern history. While the former is fairly straightforward, the latter is not; how we interact with and use websites is ever-evolving. So how do you lure visitors to settle in and get comfortable on your website?

CMS Development 105

CMS Development Trends Design Industry CMS 105

Unbounce

JANUARY 4, 2022

They can communicate as much as your copy—if you know what you’re doing. Imagine a banana-flavored candy wrapper without any yellow on it—the designer missed out on an important message, right? Here are four of them to try out this year and how to use them to their fullest potential. Color Palettes Trending in 2022.

Trends 81

Trends Landing Pages Marketing & Strategy Marketing Strategy 81

Zoominfo

JULY 15, 2019

In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. What is brand activation? In order to get your brand off the ground, you need to make a splash.

Activities 246

Activities Brand Identity Branding Sample 246

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Zoominfo

OCTOBER 5, 2021

In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. What Is Brand Activation? In order to get your brand off the ground, you need to make a splash.

Activities 130

Activities Brand Identity Branding Sample 130

Hubspot

JUNE 28, 2021

A lot of what makes websites work boils down to clear and intuitive navigation, well-written copy, and tasteful use of color , typography , and images — no design degree necessary. Still, it’s one thing to talk about good design, and another to actually build a website that delivers on all design fronts. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Vidyard

AUGUST 30, 2016

From product marketing to content creation, social posts to event presence, you name it: it’s on you. You’ll probably just end up with rogue mushrooms rolling around on the dining room floor. You’ll probably just end up with rogue mushrooms rolling around on the dining room floor. Okay, maybe you still do this, I won’t judge).

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

APRIL 24, 2014

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. So how do you make your videos especially responsive? You’ll also want to make sure your video sizes are device agnostic.

Optimization 65

Optimization Video Marketing Campaigns Top of Funnel 65

Vidyard

APRIL 24, 2014

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. So how do you make your videos especially responsive? You’ll also want to make sure your video sizes are device agnostic.

Optimization 65

Optimization Video Marketing Top of Funnel Landing Pages 65

Oktopost

JULY 6, 2023

Individual social media users spend a lot of time on social media – upwards of five hours per day in the US – and that has created a unique ecosystem perfect for brands looking to grow their customer base, solidify their status above competitors, and sharpen their brand voice and persona to a well-honed point. It has to be really good.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Convince & Convert

MAY 5, 2015

You set up your hashtags, update your Facebook page, and get the message out to anyone who’ll listen. What did you do wrong? Create up-front excitement, and you’ll have customers queuing up. Think about how companies like Apple get huge coverage before they launch a product. Post teaser videos on YouTube.

Buzz 157

Buzz Blogger Youtube Work Management 157

Hubspot

JUNE 2, 2021

If done well, they represent the essence of your brand identity and the overall theme of your web page. Yes, it's a lot of weight for one piece of visual content. Yes, it's a lot of weight for one piece of visual content. In web design, a hero image is the first photo, graphic, illustration, or video people see on a web page.

Marketing Budget 99

Marketing Budget Examples Practices Best Practices 99

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. Or, if you're a parent like me, listening to Baby Shark on repeat. I know, I know—you're probably thinking about creating videos for social networks or YouTube. Video landing pages. Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

ConvertKit

JUNE 4, 2021

I want to let you in on a little secret…. Today, I’m sharing exactly how to sell books without an existing author platform. Today, I’m sharing exactly how to sell books without an existing author platform. What is an author platform? What does count is: Your social media presence. Create a free ConvertKit account.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? But first — what is ClickFunnels? What is ClickFunnels? Sales pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Martech Advisor

DECEMBER 18, 2019

Here is my guide on how any business owner can make awesome video content this Holiday Season on a budget, shares, Anna Li, Chief Product Officer, Clipcham. Myth - Creating Video Content Is Time-Consuming and Expensive. You can use existing still product photos and turn them into video content.

Video Marketing 52

Video Marketing Business Youtube Content 52

Vidyard

NOVEMBER 11, 2020

Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Use Words and Video to Complement One Another 3.5

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Hubspot

AUGUST 20, 2020

Like most teams at HubSpot, we focus maniacally on how to create a positive experience for those who rely on our program - in this case, university professors. To ensure that we were creating such experiences, we first had to identify what novel problems and pain points this audience faces.

Hubspot 99

Hubspot Work Management Marketing Management Paid Search Agency 99

Vidyard

JANUARY 13, 2015

And you can’t argue this either: whether you’re writing email subject lines, website copy, or video content, you want the best possible content solution to be the one in front of your prospects. Selecting one goal at the outset is critical to selecting a winner. “Let’s A/B test that.” And ya know why?

Video Marketing 53

Video Marketing Click Rate Landing Pages Custom Publishing 53

Content Standard

JUNE 25, 2019

While any company can start its own Facebook Business Page, a number of regulated industries are barred from paying to advertise on social media. While any company can start its own Facebook Business Page, a number of regulated industries are barred from paying to advertise on social media.

Social Marketing 93

Social Marketing Trends Advertising Agencies Paid Search Agency 93

Heinz Marketing

JULY 23, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. What do you think?

Top of Funnel 45

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 45

Vidyard

APRIL 24, 2014

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. So how do you make your videos especially responsive? You’ll also want to make sure your video sizes are device agnostic.

Optimization 50

Optimization Video Marketing Campaigns Landing Pages 50

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations. In other cases, the people creating content are too far removed from subject matter experts. Content Strategy. Enterprises either aren’t aware of available tools or don’t invest in them.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Hubspot

MAY 6, 2020

In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. On Facebook and Instagram, people look at video content 5X longer than static content. Consider these questions: Why are you creating Facebook Live?

Facebook 101

Facebook Social Media Creativity Hubspot 101

ConvertKit

FEBRUARY 16, 2021

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. You’re left wondering: How specific is specific enough? How can I create the right content for my niche audience? Get super specific with your audience.”. Image via Monica Lent.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Content Standard

JANUARY 4, 2019

Executive leaders have struggled to find effective areas of overlap between content marketing budgets that were heavy on editorial and overhead and advertising agency budgets that had to balance media-buying and agency fees. What could this new dynamic mean for content marketers? Image Attribution: Headway. The New Dynamic.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Martech Advisor

NOVEMBER 8, 2019

Table of Contents: What Is Mobile Ad Network? What Is Mobile Ad Network? The network then aggregates the ad space provided by all publishers on the system and sells it to marketers and internet advertisers. Users of mobile apps respond better to advertising than users on desktop or mobile browsers. Types of Mobile Ads.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Digilant

JULY 13, 2021

Still, no matter which platform is ranking #1, one thing remains true: consumers delegate large portions of their day scrolling, watching, connecting, and browsing on these social platforms. hours on as many as nine different platforms every day. . This creates a consumer eager for discovery. What is paid social?

Paid Content 52

Paid Content Display Allocation Funnel Advertising 52

Digilant

JULY 13, 2021

Still, no matter which platform is ranking #1, one thing remains true: consumers delegate large portions of their day scrolling, watching, connecting, and browsing on these social platforms. hours on as many as nine different platforms every day. . This creates a consumer eager for discovery. What is paid social? .

Paid Content 52

Paid Content Display Allocation Funnel Advertising 52

Vidyard

JUNE 28, 2018

From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. Some videos actually perform better on a lower budget. Commit to creating video as a recurring calendar event as a way to force yourself to constantly be on the lookout for new ideas.

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55