Remove websites

Sales Engine

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From Branding to Demand Generation

Sales Engine

Once the rebrand of the website was complete, First Rate implemented their content strategy in conjunction with Sales Engine and experienced immediate positive results. Quick Results Validate the Strategy Strong content engagement and increased website traffic is a welcomed result from First Rate’s new marketing initiative. “In

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From Branding to Demand Generation

Sales Engine

Once the rebrand of the website was complete, First Rate implemented their content strategy in conjunction with Sales Engine and experienced immediate positive results. Quick Results Validate the Strategy Strong content engagement and increased website traffic is a welcomed result from First Rate’s new marketing initiative. “In

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Content Marketing Is No Longer a Choice

Sales Engine

But here’s the kicker--for all of their marketing efforts, their stats show only six unique visitors coming to their website every month--SIX!

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Want more qualified sales conversations? Give marketing a quota…and some writers

Sales Engine

We were able to achieve over 15,000 hits to our website, and we were being featured in some big national publications. Several years ago, we made some significant investments in marketing after we’d purchased a marketing automation system, and the idea was to gain as much market traction as possible.

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The Jig is Up—SEO Starts With Good Content.

Sales Engine

When you type the problem in, it’s not going to take you to some company’s website so you can see a pitch about how they can solve this problem. After several more searches, you may then end up on a specific vendor’s website and find that you are ready to hear their sales pitch. I’ll assume that it’s the latter.)

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2 Content Strategies That Are Destined to Fail

Sales Engine

It may be a great white paper, and once someone is on your website, they may be willing to fill out the form and download it. The problem is that ever since the Affordable Care Act, there has been so much content created about how to bend the cost curve that getting on the coveted first pageof Google results is impossible.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. Ultimately, that’s what accelerates the sale especially for more qualified visitors.