video 
Industrial Marketing Today
MAY 2, 2011
Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago.
Industrial Marketing Today
FEBRUARY 25, 2011
In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing ) I had mentioned that 48% of manufacturers were using videos as part of their content marketing. How about consulting engineering firms, do they use videos too? These videos have very compelling stories to tell with a strong human connection.
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Industrial Marketing Today
JANUARY 10, 2011
Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Sure enough, there are plenty of videos posted there by manufacturers. Click here to view the embedded video. Click here to view the embedded video. Click here to view the embedded video.
Industrial Marketing Today
NOVEMBER 27, 2018
You can always find free, homemade videos on YouTube, but they lack the quality and often, are outdated. Not this 21-part video training course. Each video is professionally … WordPress Training – WP101 Read More » The post WordPress Training – WP101 by Achinta Mitra appeared first on Industrial Marketing Today.
Industrial Marketing Today
NOVEMBER 22, 2011
I came across a slew of manufacturing videos called “Cool Stuff Being Made” from National Association of Manufacturers (NAM). Click here to view the embedded video. Click here to view the embedded video. Click here to view the embedded video. Visit Cool Stuff Being Made’s YouTube channel for more manufacturing videos.
Industrial Marketing Today
NOVEMBER 27, 2017
Datasheets, case studies and how-to videos have always been popular with this target audience. Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. However, have you ever asked yourself the question, “how do engineers use content?”
Industrial Marketing Today
AUGUST 16, 2011
Videos play a key role in manufacturing marketing. Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. Granted, many of these videos focus on equipment and capabilities but they do make a strong business case for the OEM buyer.
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