Remove vertical

KoMarketing Associates

article thumbnail

B2B Marketers Look to Improve Data Acquisition to Achieve Goals

KoMarketing Associates

Thirty-four percent want more data on their company revenue, while 33 percent want additional insight into their industry vertical and/or company size. As B2B marketers look to dive deeper into their data, 54 percent stated that they want to collect more budget information on their contacts.

article thumbnail

Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

Marin’s Q4 report also covers trends in mobile share and average search CPC’s across popular verticals, including B2B. “Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers, and provide a lower-cost alternative to Instagram Feed ads.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Myths About B2B Marketing That Everyone Thinks are True

KoMarketing Associates

While this could be the case for some industries or specific organizations (with the same that could be said on the B2C side), many B2B marketers work hard to stay relevant not only in the B2B marketing vertical, but also overall digital marketing as a whole.

article thumbnail

Marketing with Video Content in the Digital Age [Interview]

KoMarketing Associates

Brands are naturally interested in vertical and 360° because there’s a halo effect in being involved with new types of media. Our recent research showed among ad execs, 51 percent of respondents said they consider new formats like vertical or 360° to be a key factor in getting brands to invest more in online video.

article thumbnail

Unlocking the Potential of B2B Brand Marketing Initiatives [Interview]

KoMarketing Associates

He has more than 20 years of marketing experience, working with professionals from around the world in verticals such as financial and professional services, healthcare, media and nonprofit.

article thumbnail

5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

It is essential to understand how to align keyword targets to applicable industry verticals. In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign. Specific Industries.

PPC 121
article thumbnail

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

This may include sites like Software Advice, Crunchbase, G2Crowd, and Capterra in the software / technology vertical but there are many others across industry segments. For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries.