Heinz Marketing

FEBRUARY 20, 2019

And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Over one-third (38%) considering webinars to be ‘critical’ to their digital communications. Clearly, webinars possess a lot of value.

Webinar Metrics 66

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 66

Heinz Marketing

FEBRUARY 20, 2019

And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Over one-third (38%) considering webinars to be ‘critical’ to their digital communications. Clearly, webinars possess a lot of value.

Webinar Metrics 58

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 58

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. highlight to tweet).

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Parse.ly

NOVEMBER 4, 2020

With this in mind, our Chief Product Officer and Co-Founder, Andrew Montalenti , and Editorial Director of Growth at Quartz, Phoebe Gavin , caught up on a webinar last week to share their expertise and discuss how to make content analytics easy and how to use content data to make an immediate impact for your business. Table of Contents.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Webbiquity

NOVEMBER 28, 2023

The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Now, tailored demos or deep-dive webinars come into play. If a prospect watches a webinar, your sales rep should know before their next call.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

PathFactory

JULY 8, 2019

In fact, I invite you to stare at the feeble webinar landing pages below. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about. But I do have data that shows great webinar topics can boost attendees by a factor of 12.2x.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

Litmus

APRIL 17, 2024

to encourage more clicks Watch the video learn more about Interest Signals: Safeguard your email images with 24/7 Image Monitoring Every email you send is an opportunity to create positive brand experiences with your subscribers.

Click Rate 93

Click Rate Display Email Campaigns Validation 93

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. Webinar How to 'walk the walk' with the Sales 2.0 Best practices that were valid just a few years ago are now obsolete. Sponsored by Marketo.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Marketing Insider Group

FEBRUARY 13, 2023

I wrote about that in “ Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence “ and the extremely positive feedback validated that others are seeing and experiencing the same. Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

SmartBug Media

JANUARY 30, 2023

During our ICYMI at INBOUND ’22: What’s New in HubSpot webinar , Jeff Vincent, Product Manager at HubSpot, said, “Great operations are what’s going to give [HubSpot] customers the edge when it comes to creating a world class end-customer experience.” HubSpot will analyze and identify errors in the import flow , saving you time and headaches.

Hubspot 97

Hubspot Class Validation Rules 97

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Research can provide good content for presenters to illustrate or as validation for their main point. On-demand webinars — Webinar binge and chill? Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Parse.ly

JANUARY 28, 2021

joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. To set the stage for our discussion, we asked the webinar audience what goals they’re focused on for content marketing in 2021. Focus areas for 2021? We actually use our own product, Parse.ly

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. The remaining registered more than a week out from the event date.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Launch Marketing

MARCH 13, 2024

To validate your personas, meet with different groups in your organization, such as Sales and Support. These boiled-down core ideas form the basis for your brand identity and should be essential ideas that ring true for website visitors, blog readers, webinar attendees and sales prospects alike.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Bionic

DECEMBER 5, 2021

In this 20-minute webinar , you’ll learn how to automate your reconciliation process across teams by using the latest technology for advertising agencies. Validate Insertion Order. Validate Delivery Performance. No mistakes. You’ll learn how to: Receive Vendor Bill. Calculate Maximum Amount to Pay. Casey McClay.

Automation 52

Automation Advertising Agencies Validation Vendors 52

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. See for yourself in the webinar replay below. Watch the first webinar here: b2bleadblog.com/part1.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Hinge Marketing

JANUARY 5, 2023

podcasts), read blog articles, and consume premium content in the forms of guides, ebooks, webinars, and/or videos. You can educate them and validate your expertise with accessible, relevant content. During this evaluation period, continuing to validate your firm’s expertise is key. What separates you from the competition?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

InsightSquared

APRIL 10, 2020

Our webinar series, “Ramp to RevOps,” was designed to help you do just that. If you missed our webinar, worry not. Check out our on-demand webinar here. For decades, 1:1s and pipeline reviews have turned into data validation sessions, with coaching thrown by the wayside.

Forecasting 177

Forecasting Webinar Metrics Cross-Selling Top of Funnel 177

Zoominfo

JANUARY 8, 2020

Email validation tools like NeverBounce allow you to verify emails and determine which ones are safe to send to and which ones are not. A great way to gather contacts in your target market is to create relevant, thought-provoking content – such as blogs, e-books, podcasts, or webinars – as part of your inbound marketing strategy.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Scoop.it

JANUARY 26, 2023

As people continue towards the end of their journey and prepare to convert, their need to validate their decision to buy from you will rise as a result. Invite prospects to a webinar High-quality educational content has a place at every stage of the funnel, but rarely do business leaders use it at the bottom of the funnel.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Hinge Marketing

DECEMBER 16, 2020

Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Team up with the provider that licensed your content and host a webinar. Make the licensed content the focus of the webinar. You could roll out a webinar every three months to support the new quarter’s theme.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Heinz Marketing

DECEMBER 11, 2020

The CEO may only be validating the purchase and cares more about the ROI from the solution or how it will help them meet overall organizational goals. Webinar Strategy. Developing an ongoing series of webinars is a great way to create content and drive interest in your company. Try to plan for at least one webinar a quarter.

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

Zoominfo

FEBRUARY 23, 2021

Customer intelligence can be found from form fills, email replies, surveys, and webinar registrations. Consider things like validated phone numbers, industries your organization can sell to, decision makers, newly funded companies, etc. Why do they want it? What is a Customer Intelligence Platform?

Account Based Marketing 195

Account Based Marketing Work Management Marketing Management Top of Funnel 195

Adobe Experience Cloud Blog

JULY 15, 2019

Host a Webinar. Could you host a sales-based webinar on “How to pitch expensive solutions to your executive board”? By playing an active role in webinars , you show the buyer that your company trusts you to speak at an industry level and to represent it well. Here’s the Secret Sauce for Your Personal Brand.

Personalization 134

Personalization Ad Building Branding Brand Identity 134

Scoop.it

FEBRUARY 22, 2024

You can also create helpful tutorial videos or host webinars that walk new hires through need-to-know stuff as they get acclimated. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Webinars make learning interactive. Build yourself an extensive content library.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Launch Marketing

JANUARY 3, 2024

Tips to Address Poor Data Quality Invest in data cleansing and validation to ensure quality data. Here is what to focus on when cleansing and validating data: Merge Duplicates: Find duplicate values, determine which one is correct and merge, overriding any incorrect data.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

markempa

OCTOBER 21, 2011

Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. 79 percent don’t score leads. • What does this mean?

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

ANNUITAS

MAY 28, 2020

Those channels typically include website, nurture programs, webinars, PPC, and content syndication. Real World Result: Webinars, Paid Search, and Blogs Are Great Investments Right Now. As Scott noted in his original blog post, webinars are a critical part of a good demand marketing strategy if they are used correctly.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Only B2B

MAY 10, 2021

Irrespective of your industry, while launching your product, hosting a webinar, or introducing a sales deal you will always need B2B contact list to reach out to your targeted prospects. Now that you have built your B2B contact list with business email and phone, you need to verify if those emails & phone numbers are valid.

Ideal Customer Profiles 118

Ideal Customer Profiles Contacts Ad Building B2B 118

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing. Question 1.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

SmartBug Media

NOVEMBER 17, 2023

Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations. Not Cleaning Your Data Is the data still valid? Start with email validation. People move jobs; email addresses change.

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

Webbiquity

JANUARY 18, 2024

For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The message must include your valid physical postal address. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

illumin

DECEMBER 13, 2023

For example, a CTA asks recipients to sign up for a webinar; the clickthrough rate is for anyone who clicks the link to the webinar signup, but a conversion refers to recipients who continue to register for the webinar. There are two kinds of bounce rates marketers track: soft and hard.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! Great webinar. We’ll definitely let you know when it’s up!

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52