What CEOs Want from Marketing vs. What They Need to Know
Marketing Insider Group
SEPTEMBER 17, 2020
Want to get a CEO on board with a marketing initiative? What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. Quick Takeaways: .
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