Ambal's Amusings

DECEMBER 28, 2012

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. The post Digital Audio Advertising Trends: Your Guide to Reaching Listeners in 2021 appeared first on Digilant. In the first half of 2014, about 7.9 Let’s talk. .

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Biznology

JANUARY 28, 2016

So what video marketing trends can small businesses and other marketers expect to see in 2016? This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. The word “television” may be a little misleading though. Drone video. So what exactly is 4K TV?

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models. public broadcast models.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Outbrain

AUGUST 14, 2021

It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021. So far, 2021 has been a breath of fresh air, bringing a collection of new and exciting marketing and advertising trends with it. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Zoominfo

JANUARY 21, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. The Beginner’s Guide to YouTube for B2B Marketing. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Keep reading. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Hubspot

OCTOBER 11, 2022

That trend is particularly prominent among consumers aged 18 to 24. 71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. But that trend doesn't hold up with younger consumers quite as strongly. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Hubspot

FEBRUARY 3, 2020

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Buy video ad space on social platforms.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Convince & Convert

FEBRUARY 26, 2015

I would go to the movies more if this was a thing #Oscars pic.twitter.com/zGCrakbOe3 — Whataburger® (@Whataburger) February 22, 2015 Dove Inspires Viewers to #SpeakBeautiful Dove was trending on Twitter during the Oscars for its #SpeakBeautiful campaign, which encourages women to tweet positively about beauty and body image.

Social Media 145

Social Media Brand Identity Branding Media 145

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Vidyard

DECEMBER 14, 2015

Unfortunately, the ability to follow trends and stay ahead of the curve is still agonizingly difficult. It’s the job of a music supervisor to stay current with the latest trends in music. SoundCloud – The YouTube of new music. Think of what’s trending on Soundcloud as being six months ahead of pop radio.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Digilant

NOVEMBER 8, 2023

You Guessed It – AI Makes Waves in TV Advertising What would a trends prediction roundup be without the mention of AI? Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. A lot of that money is going to television or connected TV ads, as is the case every year. And, sorry to break it to you, it isn’t going to stop until election day on Nov.

Cost Per Thousand 52

Cost Per Thousand CPM Advertisements Advertising 52

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. These developments, along with other trends in 2020 , have serious implications for marketers. The discussion around it has increased steadily for decades.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Hubspot

NOVEMBER 25, 2019

For instance, lifestyle subscription box FabFitFun has a target audience of women "ages 18-34, who love a good deal [and] want to hear about the latest and greatest trends in beauty, fitness, nutrition, and style." Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Content Seeding Examples. November 18, 2019.

Examples 95

Examples Advertising Agencies Content Class 95

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. What used to be a commercial-free oasis from traditional television, it seems, is starting to replicate it. Source: YouTube.

Paid Search Agency 58

Paid Search Agency Video Marketing Cable Ads 58

LeadSquared

APRIL 13, 2021

Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. As a brand, you can leverage this trend by focusing on your buyer persona. This trend has resulted in several promotional videos, and brands need to diversify their video offerings.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Paid Search Agency 96

Paid Search Agency Ads Campaigns Cable 96

Sprout Social

JUNE 25, 2019

For use on film, television or other video productions, you’ll need to request for permission. YouTube icons. You can download the approved icon files from the YouTube Brand Resources page. Guidelines Maintain a clear space of at least half the icon’s width around the YouTube logo. Source: YouTube Brand Resources.

Social Media 108

Social Media Media Guidelines Youtube 108

ClearVoice

OCTOBER 17, 2018

Coming into this year, Andrea Fogle , Digital Development Manager at Epic Productions discussed in a YouTube video the top three video marketing trends for 2018. Combining ad spend with these three trending video types could give your video ad strategy the boost it needs. The three trends Andrea discussed include: Going live.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Download the 2022 New Mover Trends Report to learn why you should be reaching movers and homeowners through connected TV advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. To combat this trend, marketers have been pursuing a variety of novel strategies and methods. of the total population. How does Gen Z use search?

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Digilant

JANUARY 14, 2020

More consumers are continuing to cut ties with linear TV (think standard television sets with ads and scheduled shows) and embrace internet-backed entertainment. These new launches mean big things for consumers, streaming competitors such as Hulu, Netflix, and YouTube, and most importantly, advertisers.

Paid Search Agency 52

Paid Search Agency Television marketing Youtube Curation 52

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. If Facebook does indeed supplant YouTube when it comes to video dominance, brands that move quickly to address the Facebook video autoplay environment will be ahead of the pack. The Rise of Autoplay.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Digital Marketing World Forum

MAY 16, 2019

Rather than fitting an entire brand message into a 30 second television commercial or a two minute YouTube video, brands can deploy their message over a variety of executions. That means a story could begin in a Facebook post, develop in an Instagram story, and be resolved in a YouTube clip. But reactive is a double-edged sword.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Martech Advisor

OCTOBER 2, 2019

Half a century ago, no one would expect that television would take over the world. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 Nobody can argue that Netflix, Amazon, Youtube and Hulu are the go-to platforms for millennials. million in 2017. CTV for the New TV.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Rain: The Growth Agency

APRIL 16, 2020

Are KPIs trending down, steady or up? KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale. Linear television, programmatic OTT and display inventory, and a few OTT networks are just some examples of media where costs have significantly dropped while consumption is increasing.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. This is the process of capitalizing on something that’s trending, shooting a quick ad, and releasing it on social media. It generated 10 million Twitter views, over 6 million YouTube views, and 13 billion media impressions. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Hubspot

DECEMBER 16, 2019

The company produces music, videos, and other content for YouTube, Instagram, TikTok, Spotify and other platforms that are popular with Gen-Z and millennials. On its TikTok channel, Flighthouse hosts mini-shows that feature social influencers and celebrities discussing online trends or playing trivia games. Followers: 4.7

Brand Identity 101

Brand Identity Branding Youtube Social Media 101