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Telemarketing Trends in B2B Marketing: What’s Working in 2023?

SalesGrape

With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions. It enables them to address objections, provide additional information, or even customize offers on the spot.

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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce Marketing Cloud

See how it’s done Make the business case for upselling and cross-selling I’ve spent 15 years of my career in sales and sales leadership roles for software and hardware companies. Let’s look at how field service management with AI, training, and incentives can set your team up for success.

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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

Your combined efforts with marketing have attracted leads, ultimately leading them to leave their contact information on a gated asset and find a comfortable spot in your CRM. This connection allows social media engagement data to be matched with prospects’ profiles living in your CRM. But why is this so important?

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When Does a Custom Integration Make Sense?

SmartBug Media

Getting data out of silos often involves synchronization between HubSpot and other business systems such as enterprise resource planning (ERP) software, custom databases, or e-commerce platforms. Our team completed a project with an AS400 mainframe with no API for connection. The primary users are traffic managers.

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How to build the best sales tech stack for your business

Rev

A sales tech stack (also known as a sales stack or sales technology stack) refers to the set of tools and software solutions your sales team uses to do everything from lead generation to closing deals. Sales CRM A customer relationship management (CRM) software is the foundation of any sales team’s tech stack.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM. How it helps you For managers overseeing marketing campaigns, the new filter makes it straightforward to identify and assess the performance of emails developed with AI assistance.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. That’s where having a strong CRM tool comes in.