Digital B2B Marketing

MAY 13, 2014

If they are spamming with mentions, favorites or retweets, block them. If that isn’t enough, report them for spam. Everything that’s wrong with Twitter has been fixed confirmed. If you don’t want to see what someone Tweets, unfollow them. You follow me, I’ll follow you!

Twitter 100

Twitter CAN-SPAM Paid Search Agency Work Management 100

Digital B2B Marketing

JULY 17, 2013

You wish for the days before spam filters. You think CAN-SPAM was unnecessary and doesn’t actually do anything. You steadfastly believe email marketing is a good thing. You like seeing retargeted banner ads. You still read Adage religiously. You talk about the days before ad exchanges.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

JUNE 7, 2011

When you click a TrueTwit validation like to confirm you are human, there is a prominent call to action to sign up for TrueTwit, to permanently confirm you are human, and begin DM-spamming your new followers. In my opinion TrueTwit it is a multi-level spam scheme.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

MAY 28, 2014

To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! Every time someone unsubscribes from my mailing list it stings a little bit. That was an active decision. If you then unsubscribe, it means I didn’t meet the expectations you had.

Click Rate 100

Click Rate Opt-out Deliverability CAN-SPAM 100

Digital B2B Marketing

JULY 24, 2012

Today, as buyers spend more time educating themselves, many are hesitant to register and numerous marketing emails land in spam folders. With a little bit more effort, B2B marketers can be much smarter about retargeting, creating segments based on what visitors have viewed.

B2B Marketing 100

B2B Marketing Doubleclick Planning B2B 100

Digital B2B Marketing

JUNE 20, 2013

A QR code without a related call to action that tells you what to expect from scanning is like a link in a dubious email that sneaked past your spam filter: you really don’t know where it will actually take you. I probably don’t want your white paper. Use QR Codes Where There Isn’t Reception.

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

Digital B2B Marketing

NOVEMBER 21, 2013

That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. It is happening because web analytics packages are dramatically underreporting traffic from Twitter. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

AUGUST 14, 2012

Reactivate Email Recipients Your marketing email may have been the same for so long that now it is landing in spam or simply being ignored. Now you have something new to share, how do you get through?

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

JANUARY 10, 2012

It makes many think of the spam emails selling a database of millions of top executives. Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

AUGUST 11, 2011

On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. In need of popular support, this Congress may finally take on extensive privacy reform. More importantly, social media is much closer to an opt-in channel than email. On Facebook, it is the only option.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

NOVEMBER 7, 2013

Twitter Favorite Spam. Here are a dozen of the B2B marketing accounts I identified using Twitter favorites as a spam tactic to increase followers. In some cases I’ve included screenshots of favorites to make some of the implications of favorite spam easier to see. Apparently, then its different. It’s simple.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 14, 2012

What percentage of emails go straight to the spam folder? Spam Filters Causing Problems The email accounts used all run through Google mail and use Google’s spam filter. TechTarget, despite sending far more emails than anyone else, did not have a single email in the last month caught in the spam folder.

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100

Digital B2B Marketing

APRIL 20, 2016

Like the email spam folder, you also worry about ad blocking, as most onboarding solutions rely heavily on banner inventory. You only reach individuals that match your select criteria (although if you are used to traditional list rentals, don’t expect that level of granularity!).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

MARCH 17, 2011

Marketers and Publishers Need to be Liable Similar to CAN-SPAM, marketers and publishers will have liability. Again, look to CAN-SPAM as an example, and the case of Gevelia , sued for the practices of their affiliates. This goes beyond the shaming threatened by the DMA to member companies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

JUNE 3, 2014

After multiple unsuccessful attempts to unsubscribe from all the lists I had been added to, I finally resorted to using the spam button. But I didn’t want the barrage of emails and phone calls. Make it stop! This was a perfect example of transactional content marketing.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Digital B2B Marketing

DECEMBER 8, 2011

Aside: hopefully this is the end of “This video of you made me laugh” twitter spam tactics, now a “real” video could be attached directly to the tweet! As a Twitter user, for me this is a primarily a new interface.

Twitter 100

Twitter CAN-SPAM Keywords Video Marketing 100

Digital B2B Marketing

AUGUST 19, 2011

Are there bots that retweet everything you post or individuals that spam hashtags you follow? TweetDeck filters are at Settings >> Global Filter. Other applications, such as Plume for Android, allow similar filtering. Filtering users can remove consistent sources of clutter from mention and search streams.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

MARCH 15, 2011

Prediction: Regulation will be only moderately more effective than CAN-SPAM, but will impose new compliance costs and operational limitations on marketers that use both retargeting and behavioral advertising. Social Spamming Social media has given spammers new tools, which they have heartily embraced.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

FEBRUARY 2, 2012

Beyond the potential damage to your email sender reputation from encouraging the use of the Report Spam button, is this how you want to treat the people that once asked to receive your email? Your Turn Do you have a favorite unsubscribe worst practice? Share it in the comments below or with me on Twitter ( @wittlake )!

Examples 100

Examples Privacy Policies Opt-out Barriers 100

Digital B2B Marketing

MARCH 9, 2011

As spam filters improve and become standard for both personal and corporate email accounts, marketers that don’t respect permission and repeatedly blast email are killing email. They persist at a low level, selling through multiple layers of iframes via ad networks and exchanges.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 4, 2011

A few days ago, I was shocked to find, in my spam folder, a similar email from Ziff Davis Enterprise. Email is probably one of the most cost-effective channels for Kodak, and this allowed Kodak to quickly expand its email marketing. Here is an excerpt from the email.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100