WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media. It's growing at an astounding rate. So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 11, 2008

Last week I had the opportunity to interview Tim Young, CEO of Socialcast , an on-demand social networking platform that brings collaboration and knowledge-sharing capabilities to intranets. Socialcast is focused on using social dynamics to solve organization's internal information problems. Is that a fair description?

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Social Networking Goes Professional by The Wall Street Journal Journal writer Jessica E.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites."

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important? Have a good one and you'll see positive returns."

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

OCTOBER 20, 2009

John Freund (JF): Nabbit Ads® allows advertisers to create integrated radio, tv, outdoor, print, mobile, digital and social network advertising campaigns. This is an example of a radio ad that drives a mobile coupon that launches a digital ad on Nabbit.com as well as a social message on Facebook.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

AUGUST 28, 2008

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).

Creativity 20

Creativity Paid Search Agency B2B Marketing Advertising Agencies 20

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

JULY 23, 2009

As budgetary fat was trimmed from keyword lists, ROI improved dramatically for the last two months.common tactics were to move away from proven but expensive, high-volume PPC keywords on Google to a greater emphasis on SEO, social media and PPC opportunities outside the high-competition arena of Google." s content network.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

SEPTEMBER 18, 2008

savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. A growing number of Web 2.0-savvy

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Like KickApps, Ning is a social networking platform.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

MARCH 19, 2008

I'll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

NOVEMBER 26, 2007

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing.

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

OCTOBER 12, 2009

While Google and social media are two separate entities, they are closely intertwined. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Following up on its first study on the value of Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Looking for a more powerful way to share presentations online?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Twitter – Twitter is a great way for business owners to network at their own convenience.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

SEPTEMBER 10, 2009

For anyone doing interactive PR , PitchEngine has become a vital tool for creating, distributing and promoting social media releases. high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours. It's simple, fast, powerful and gets results.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

APRIL 20, 2009

Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

APRIL 7, 2009

Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

FEBRUARY 15, 2008

But the blogging format also provides unique promotional opportunities, such as tagging on social networking sites , submission to RSS feed aggregators , and cross-linking with other blogs in your subject area. The most important technique for blog promotion is the same as for any website— SEO.

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Social Tagging. While the results aren't scientific by any means, they are enlightening. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

NOVEMBER 30, 2009

Social Media: This is a treasure trove of information for any Big Brother-ish entity. MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. Social media is now used routinely in the hiring process. And then there's Google.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

JUNE 19, 2007

social bookmarking sites. Complore One of the most flexible social networking sites. Social Bookmarking Functional but unimaginative, in name and design. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

AUGUST 20, 2008

In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. AllAboutPets is essentially a social networking site for British pet owners. Zanby Zanby is a group-oriented social networking site.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

OCTOBER 24, 2008

People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons. But it seems to me there may be an opportunity missed here. Among the top reasons people join are to get recognition and to form new relationships.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. And aren't the tools pretty easy to use?

Social Media 20

Social Media Consulting Social Marketing Media 20