22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
What are The Most Popular Social Media Tools?
JUNE 2, 2016
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. Once inside the Relay dashboard, users have 539 social media image layouts and templates to choose from.
4 Helpful Tools for Organizing Your Social Media Calendar
OCTOBER 18, 2016
What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. The Benefits of Using a Social Media Content Calendar. Social Media Daily Tactical
5 steps to wrangling your most important social media channels
MARCH 22, 2017
Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You can’t take social too seriously.
Planning Social Media Content? Ask Yourself These 9 Questions
OCTOBER 27, 2016
It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. After all, 69% of marketers are using social media to build a following. We've all been there.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Here are 28 of the best tools for influencer research and outreach. Showcase reviews: Buffer Social.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why , in order to continually optimize strategies and tactics.
Don’t be a “wuss” anymore on social media with your content and discussions
OCTOBER 10, 2016
And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. You see, we know that studies show that only 1 in 5 sales and marketing leaders can clearly demonstrate and prove a social media ROI.
Simplify Your Social Media Marketing with These Terrific Tools
EMagine B2B Blog
MAY 11, 2015
Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. To help you achieve both of those goals, below are a few terrific tools that will simplify your social media marketing.
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Use the Proper Image Dimensions for Social Profiles and Posts. This is especially true when it comes to social media cover photos.
10 Ways to Mix Up Your Visual Content on Social Media
DECEMBER 10, 2014
Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand''s identity on social. 3) Use consistent design templates.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Social Media Ecommerce
Stop the Insanity; A View on Social Media ROI for Lead Generation
APRIL 28, 2012
I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Any cost of a social media management tool can also be applied to the ROI calculation.
13 Easy-to-Use Tools for Creating Killer Visual Content
MARCH 4, 2015
The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. As Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed pointed out during the PRSA Digital Impact Conference, “Content is king but distribution is queen, and she wears the pants.” Canva.
Setting Content Marketing Guidelines: 5 Templates to Drive the Process
JANUARY 12, 2012
Here are five templates to consider to help you reign in the creative process. Social Media Conversation Calendar – Set the who and why, when and where for your social media governance. Web Page Structure Template – A critical document for figuring out the right (and wrong) calls to action for your web pages.
Social Media in 15 Minutes Per Day
FEBRUARY 8, 2011
Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. reputation social social networking tumblr website wordpress
15 Ways to Synchronize Social Media and Email Marketing
AUGUST 26, 2015
Social media and email marketing are two of the most widely used digital marketing tactics. And while some companies still struggle to prove ROI for social media, at least now everybody knows it really can be done. 72% use social media. If so many of us are doing both email and social, why not sync them up? Provide social links for unsubscribes.
Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
SEPTEMBER 21, 2016
If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. 10 Amazing Podcasts About Social Media. The solution?
Case study: Re-building a blog from the ground up
grow - Practical Marketing Solutions
AUGUST 17, 2015
With the wonderful design templates available for WordPress that are under $100, there is really no reason you can’t have a beautiful blog within just a week or so. Social sharing buttons. Although Mr. Dodd has social sharing buttons at the bottom of his post, I think he should also have them at the top. Social sharing part 2. Social sharing buttons. Layout.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. Sharing photos, videos, press releases, media coverage, speaker updates, etc.
5 Overlooked Features of Your Facebook Marketing Strategy
DECEMBER 22, 2016
For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. You find yourself obsessively refreshing your analytics, hoping the strategy you put in place will begin yielding meaningful results, but you know it won’t without making a change. Marketing Social Media
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.
6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
Sales Prospecting Perspectives
AUGUST 19, 2014
As an inside sales rep, your call plans most likely include effective email prospecting strategies. For many inside sales reps, email is one of the most powerful prospecting tools. Here are some email prospecting tools and apps every inside sales rep should use to streamline their email tasks and organize their inbox: 1. Yesware - Email Tracking with Custom Templates.
The 17 Best Project Management Tools
FEBRUARY 16, 2017
It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository.
20 Tools We are Thankful for as B2B Online Marketers
NOVEMBER 13, 2014
With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. ” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy! Evernote. What Is It?:
Social Media for Finance Marketers: 3 Steps to Getting Started
MAY 13, 2015
When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. 1) See what your competitors do well on social.
Interesting Infographics: 25 Tools To Boost Your Content Strategy
MARCH 28, 2014
So which tools should you use for devising new ideas? In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit , we can view numerous tools that enhance content marketing strategies. In particular, we are provided with a report of tools that distribute, gather and visualize web content.
17 Data Visualization Tools & Resources You Should Bookmark
JUNE 6, 2016
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Below you'll find the tools you need to source credible data and create some stunning visualizations. publishes tons of information and data on public opinion, social issues, and demographics in the U.S. Check 'em out.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. So there are thousands of marketing tools; and am sure everyone has their favorites.
A Simple Approach to Document Your Content Marketing Strategy
OCTOBER 10, 2016
That we need to be on all social platforms (like it or not). When I take the stage telling marketers in Finland and the United Kingdom to slow down, to choose channels carefully, possibly desert publishing on some social media sites , and to simplify their strategies, I often get pushback. The Content Marketing Book of Answers: Strategy & Planning. only one).
The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012
JANUARY 10, 2012
One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly. Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy.
11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
JANUARY 4, 2016
Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. Here are the best tools out there for organizing your ideas -- including note-taking tools, visual organization tools, collaboration tools, and general organization tools. The Best Note-Taking Tools. for Social, $40/yr.
How to Craft a Standout Online Portfolio: 7 Tips & Tools
FEBRUARY 14, 2016
Let’s take a look at the best practices in creating a strong portfolio, along with some tools to help accomplish it. Tools of the Trade: Dribbble. Tools of the Trade: Squarespace. Rather than build a website from scratch, Squarespace lets users easily create websites using any number of templates. Tools of the Trade: Vizualize.me. Tools of the trade: Canva.
4 Non-Marketing Skills You Need to Become a Better Marketer
grow - Practical Marketing Solutions
MARCH 8, 2017
Operations (including finance and legal ) impact which tools, channels, tactics, and campaigns are ultimately approved. That’s a pretty good start, but you get bonus points if you work with the legal department to create a standard set of rules for giveaways and a template agreement for working with influencers. She’s also Director of Product Strategy, Training, at MarketingProfs.
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
NOVEMBER 10, 2016
If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. The 11 Free Growth Tools I Recommend. 8) Canva.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. I’m well aware that pretty much every list of content marketing tools ever includes Evernote, but did you know you can use it to record audio and turn it into text?