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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.

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What are The Most Popular Social Media Tools?

Haley Marketing

Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. Once inside the Relay dashboard, users have 539 social media image layouts and templates to choose from.

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4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. The Benefits of Using a Social Media Content Calendar. Social Media Daily Tactical

Don’t be a “wuss” anymore on social media with your content and discussions

Biznology

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. You see, we know that studies show that only 1 in 5 sales and marketing leaders can clearly demonstrate and prove a social media ROI.

12 Brilliant Ways To Save Time on Social Media

Act-On

How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report. To help you free up some time, we researched how other marketers save time on social media.

The State of Social Media Engagement and 3 Proven Ways to Boost It

Act-On

Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. Fortunately, we marketers have better tools available than in the past. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report. Want a tool for Pinterest?

Simplify Your Social Media Marketing with These Terrific Tools

EMagine B2B Blog

Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. To help you achieve both of those goals, below are a few terrific tools that will simplify your social media marketing.

Setting Content Marketing Guidelines: 5 Templates to Drive the Process

Junta 42

Here are five templates to consider to help you reign in the creative process. Social Media Conversation Calendar – Set the who and why, when and where for your social media governance. Web Page Structure Template – A critical document for figuring out the right (and wrong) calls to action for your web pages.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Social Media Ecommerce

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Use the Proper Image Dimensions for Social Profiles and Posts. This is especially true when it comes to social media cover photos.

10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand''s identity on social. Social Media Design Daily

13 Easy-to-Use Tools for Creating Killer Visual Content

Vertical Response

The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. As Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed pointed out during the PRSA Digital Impact Conference, “Content is king but distribution is queen, and she wears the pants.” Canva.

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Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. Give it the direction it needs to garner attention from media.

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Landing pages as well.

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15 Ways to Synchronize Social Media and Email Marketing

Marketing Action

Social media and email marketing are two of the most widely used digital marketing tactics. And while some companies still struggle to prove ROI for social media, at least now everybody knows it really can be done. 72% use social media. If so many of us are doing both email and social, why not sync them up? Provide social links for unsubscribes.

Social Media in 15 Minutes Per Day

Sazbean

Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. reputation social social networking tumblr website wordpress

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. ” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy! Evernote. What Is It?: 

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. Sharing photos, videos, press releases, media coverage, speaker updates, etc.

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

As an inside sales rep, your call plans most likely include effective email prospecting strategies. For many inside sales reps, email is one of the most powerful prospecting tools. Here are some email prospecting tools and apps every inside sales rep should use to streamline their email tasks and organize their inbox: 1. Yesware - Email Tracking with Custom Templates.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

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The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012

WindMill Networking

One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly. Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy.

Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. The detail in this app is unbelievable for a free tool.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

With the wonderful design templates available for WordPress that are under $100, there is really no reason you can’t have a beautiful blog within just a week or so. Social sharing buttons. Although Mr. Dodd has social sharing buttons at the bottom of his post, I think he should also have them at the top. Social sharing part 2. Social sharing buttons. Layout.

A Simple Approach to Document Your Content Marketing Strategy

Junta 42

That we need to be on all social platforms (like it or not). When I take the stage telling marketers in Finland and the United Kingdom to slow down, to choose channels carefully, possibly desert publishing on some social media sites , and to simplify their strategies, I often get pushback. The Content Marketing Book of Answers: Strategy & Planning. only one).

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Below you'll find the tools you need to source credible data and create some stunning visualizations. publishes tons of information and data on public opinion, social issues, and demographics in the U.S. Check 'em out.

Interesting Infographics: 25 Tools To Boost Your Content Strategy

LEADership

So which tools should you use for devising new ideas? In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit , we can view numerous tools that enhance content marketing strategies. In particular, we are provided with a report of tools that distribute, gather and visualize web content.

The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

Hubspot

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. The 11 Free Growth Tools I Recommend.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. 

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. Here are the best tools out there for organizing your ideas -- including note-taking tools, visual organization tools, collaboration tools, and general organization tools. The Best Note-Taking Tools. 1) Evernote. for Premium.

How to Craft a Standout Online Portfolio: 7 Tips & Tools

Hubspot

Let’s take a look at the best practices in creating a strong portfolio, along with some tools to help accomplish it. Tools of the Trade: Dribbble. Tools of the Trade: Squarespace. Rather than build a website from scratch, Squarespace lets users easily create websites using any number of templates. Tools of the Trade: Vizualize.me. Tools of the trade: Canva.

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9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In the past, you had paid and earned media. Then along came owned media, a website, an SEO strategy, content marketing, and on and on it went.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. What are the some of the problems you see people repeating over and over again on LinkedIn? . I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.

21 Content Marketing Tools to Use in 2014

Writtent

What if a marketer was only as good as their content marketing tools? While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. To be clear, this isn’t a cheap tool. ContentForest’s Title Tool is an excellent sidekick for content calendar creation. Content Marketing Marketing Tools

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Herding cats? The Hidden Costs of Multiple Marketing Tools

Act-On

The number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. How do you use these tools so they augment each other? How do you reconcile the data different tools produce, so that you can accurately visualize where a lead is in the sales cycle? Digital media has opened a whole new world of ways to learn about your customers and interact with them. However, using multiple tools makes for a complicated technology environment … and where there’s complication, there’s cost.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! What tools will we be using?

B2C 39

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! What tools will we be using?

B2C 39

7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

We need to update our social media accounts, publish blog posts, and create lead generating content. That should set you up with enough tools and inspiration to go channel your inner big brand ;-). Note : We are not suggesting that your design strategy should be to simply copy other brands. with just PowerPoint as a tool. 1) Coca-Cola. Let's start with Coca-Cola.

The 15 Most Life-Changing Editorial Calendar Tools

Writtent

While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. Sometimes the best tool isn’t the most expensive or complicated. The software tracks the workflow of your content marketing from strategy to execution and social distribution. Google Docs.

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45 Free or Super Cheap Tools for Creating Amazing Visual Content

Writtent

  A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. High-quality visual content can reduce your website’s bounce rate, improve social media engagement, and help you create content that people want to share. offers free templates for infographic creation within their website. Marketing Tools Easely.ly. Easel.ly

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