Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Metadata

DECEMBER 3, 2020

You guys are super cool. You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. Well, it’s nice to have you both. This is the third episode of the Category Creators podcast. We started it about a month back. We had some cool guests. Very, very excited to have you.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

You guys are super cool. You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. Well, it’s nice to have you both. This is the third episode of the Category Creators podcast. We started it about a month back. We had some cool guests. Very, very excited to have you.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. chrisbrogan.com. Newsletters. Make Your LinkedIn Profile Work for You.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Optinmonster

MARCH 11, 2024

Want to learn about the best social proof tools to improve your brand’s reputation? Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. Below, I’ve rounded up the 21 best social proof software tools so you can choose the right one for your business.

Tools 67

Tools Work Management Marketing Management Best Practices 67

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà. And it is wide.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Planning 52

TrustRadius Marketing

NOVEMBER 20, 2022

Web builders make web development super easy by letting you build without coding skills. Whether you’re a local business or startup looking to go virtual or an established company looking for a new solution, website-building software is key. With web building comes amazing and versatile tools to manifest the online presence of your business.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Optinmonster

MARCH 27, 2024

A lead magnet is a valuable piece of content that businesses offer to potential customers in exchange for their email addresses. Exclusive Bonus: Download the 130+ Proven Opt-in Headlines Cheat Sheet to get more email subscribers. Do you often suffer from writer’s block when it comes to writing captivating headlines? Let’s dive in.

Lead Scoring 96

Lead Scoring Lead Ranking Examples Sales Qualified Leads 96

Optinmonster

OCTOBER 24, 2019

Although there are plenty of Shopify alternatives, Shopify has become one of the biggest names in the eCommerce world, catering to 800,000 active stores around the globe. But just because it’s a top-rated platform, doesn’t mean it’s necessarily the best fit for you. What is Shopify? Shopify Pros and Cons. Shopify Pros.

Comparison 40

Comparison eCommerce Best Practices Enterprise Management 40

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Hubspot

OCTOBER 31, 2016

Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. But let’s start by making something clear: If you’re thinking, “I’m not a natural designer" or “I’ve never made an infographic before,” you’re not alone. Believe it or not, you’ve got the skills to make an infographic. Let's dive in.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Unbounce

JULY 9, 2020

Marketers, copywriters, and salespeople talk about attention all the time. It’s curious, though, because another word that marketers don’t often use is “patience.” That goes for PPC ads and social media ads like Facebook, LinkedIn, and Twitter, or if you’re running email campaigns.

Examples 145

Examples Paid Content Digital Asset Management Landing Pages 145

Convert

OCTOBER 25, 2022

Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90 CRO tips and tricks has something for you to take away and test or apply to your work. Or grab a coffee and start at the beginning. CRO Basics. Ask the right questions and stay humble about the answers.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

SEPTEMBER 5, 2014

Heck, I’ve even said it before : Marketing isn’t arts and crafts. To be effective marketers, we need to put childish things aside. We can''t simply create super-cool content and other marketing materials for the sheer fun of it; we need to create with a purpose. The Art of Marketing.

Design 28

Design Sales Qualified Leads Banners Linkedin 28