Products in the “long tail” of martech have a wide range of different strategies and aspirations
chiefmartech
OCTOBER 22, 2023
There are a small number of very large companies at the head of the tail, such as Adobe, HubSpot (disclosure: where I work), Oracle, and Salesforce. Then there are a couple hundred category and vertical market leaders in the torso. Vertical software companies — specialize in a specific industry (small or large).
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