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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124
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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76
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What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. percent of the SERPs—much less than Wikipedia.

Wikipedia 145
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ELI5: brand combination searches

Kevin Indig

  SERP dynamics.  Watch the Cannibalization tools. Watch SERP efficiency by countries.    Google News tools Google Discover tools More about JetOctopus GSC on steroids  [link] , Register for a free trial now at  my.jetoctopus.com   Brand combination searches make your site indispensable.

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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53
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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. Search engines love this!

Keywords 118