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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Advanced SERP Features.

SERP 120
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Schema Markup for Attorneys

DAGMAR Marketing

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing.

SERP 103
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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53
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How Google (Actually) Works

seo.co

SEO is the process of improving your website’s ranking on search engine results pages (SERPs). This is why Wikipedia ranks for searches on historical figures: Wikipedia is an online encyclopedia that’s well-regarded in this space. Some will rank, and some will plummet to the depths of the SERPs. What is SEO?

Google 105
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Search Intent and SEO: A Quick Guide

Moz

Additionally, you can filter keywords by SERP feature. Read the SERPs. Another way to determine search intent is to research the SERPs. SERP results for informational intent. As mentioned above, informational keywords tend to own SERP results that provide condensed information. SERP results for navigational intent.

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7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

If you take a closer look at the websites that rank on the first page of a Baidu SERP, you will find almost every site has an ICP license. Baidu’s algorithm give more weight to the meta-tags compared to Google. However, a website with ICP establishes credibility with Baidu and will be given a better visibility than those without it.