seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Focus on high-level keyword research using paid tools.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Method and Metric

OCTOBER 2, 2019

Spell it out – Keywords. Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Image packs happen to be another valuable piece of real-estate on SERP. Knowledge Panels.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

Moz

FEBRUARY 4, 2020

Having a Wikipedia page can be enough, but I don't recommend creating pages just to get there — it will get deleted and waste your effort. No special tags or structured data are required.” Not only did featured videos begin appearing in image search, but AMP stories and new ranking algorithms and tags were also released.

SEO 93

SEO Marketing AI Trends SERP 93

Biznology

JUNE 6, 2012

Photo credit: Wikipedia. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). How to build an IA using keyword research. Case Study: IBM SmartCloud.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Single Grain

SEPTEMBER 8, 2020

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. 1) Add the Year to Your Title Tag. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year. 3) Entice Your Audience with On-SERP SEO.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

accelerate agency

SEPTEMBER 1, 2020

Capturing a featured snippet opportunity is a great way to improve your visibility on the first page of Google SERPs. That helps you to significantly improve web traffic from searches for your keywords. They’re shown at the top of Google SERPs. That’s because they’re displayed to searchers above position one on the SERP.

Features 52

Features SERP Long Tail Marketing Wikipedia 52

seo.co

OCTOBER 29, 2021

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Keyword Research & Content Gap Analysis. Keyword search volume analysis. What does it mean to write for SEO?

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. ” Now, only the highest-quality content will get the top ranking in Google's SERPs.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”.

SEO 59

SEO Practices Google Brand Identity 59

seo.co

MARCH 25, 2022

External links generally pass “authority” to the destination domain, based on the authority of the referring domain (and several other factors), unless otherwise specified with a “nofollow” tag. Second, internal links may play a role in increasing your page rankings for specific keywords in search engines.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Single Grain

OCTOBER 30, 2023

If Wikipedia has taught us anything, it’s that staying updated can earn you a seat at the VIP table, i.e., Google’s first page. Posts that get the most traffic or regularly rank on the first page of the SERPs can be updated on a regular basis throughout the year (just keep your eye on its performance).

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

KoMarketing Associates

NOVEMBER 1, 2016

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Google Rich Answer Boxes.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Moz

FEBRUARY 21, 2021

Hence, it shows a Washington Post article that answers the question on top of the SERPs. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword. Before applying TF*IDF, you need to create a piece of content targeting a particular keyword.

SEO 66

SEO A/B testing SERP Keywords 66

Moz

JULY 17, 2019

I'll also outline how Fraggles impact the Search Results Pages (SERPs), and why it fits with Google’s promotion of Progressive Web Apps. The SERP has changed in many ways. The most notable thing about Fraggles is the automatic scrolling behavior from the SERP. Let's dive in. Fraggles & Fraggle-based indexing.

SERP 50

SERP API Mobile Advertising Verticals 50

Hubspot

JUNE 5, 2012

Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. If you’re not seeing the keywords you anticipated, you know to start creating more quality content around the keywords you're targeting.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Single Grain

MAY 5, 2020

However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords. 1) Keyword Selection.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Hubspot

JULY 24, 2014

Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type. They, too, will find the site using a navigational search, often with some hybrid informational keywords thrown in for good measure, like these: quicksprout neil patel. Navigational Search.

SEO 28

SEO SERP Domain Keywords 28

Single Grain

JUNE 24, 2021

Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Optimize blog content subheadings with relevant keywords and topics. Mobile SEO.

SEO 138

SEO Trends Content Marketing SERP 138

seo.co

JANUARY 8, 2022

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Avoid keyword stuffing in your anchor text. Consider topics in addition to keywords.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Avoid keyword stuffing in your anchor text. Consider topics in addition to keywords.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Directive Agency

MAY 9, 2017

Build single keyword ad groups. I am not referring to “Big Data” or saying that you need to spend 30 hours building “dashboards” Instead, I am advocating for great keyword research to understand the needs of your audience as it pertains to the product or service you provide. Keyword research. Time of day.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Everybody does. Wouldn’t it be nice if your site was at the top of that list?

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Hubspot

JANUARY 6, 2012

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. and Wikipedia?

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28