Zoominfo

JULY 5, 2018

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 7 Ways to Boost Traffic to Your e-Commerce Website Through Influencer Marketing. If executed correctly, the tactic can drive a significant amount of traffic to your e-commerce website.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! ZoomInfo MarketingOS Finally, ABM with data you can trust. How do SEO experts celebrate improved search rankings? They can really drive in traffic. Let’s get into it! Who’s there?

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Zoominfo

OCTOBER 31, 2018

PointBlank SEO. Another example comes from Point Blank SEO, a link building blog run by author, Jon Cooper. Within just 24 hours of his post appearing on Moz, Point Blank SEO saw an increase of 400 page views from the referral. To this day, this guest post still sends a steady stream of traffic to Cooper’s blog ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

JUNE 20, 2018

4. Search Engine Optimization (SEO). The purpose of SEO is to improve your site’s ranking in search engines like Google, thus increasing visibility and, subsequently, website traffic. SEO has taken over as one of the most important marketing tactics. Content Syndication. 5. Email Marketing.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

FEBRUARY 1, 2021

For instance, a blog is a great way to build your organic traffic and brand authority. link] pic.twitter.com/NgYQcvqb08 — ZoomInfo (@ZoomInfo) January 20, 2021. Who will manage the uploading and search engine optimization (SEO)? As you dig into your marketing, you’ll find there are tons of options to consider.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

SEPTEMBER 25, 2019

This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. Either the “organic” theme was lost on people, or they simply weren’t in the market for a solution to help them with organic search traffic.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

MAY 29, 2018

This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. For more information about important SEO and marketing considerations, check out the following articles: How to Boost Organic Traffic to Your B2B Blog.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

JANUARY 31, 2019

57% of all online traffic in the US comes from smartphones and tablets ( source ). For instance, a Nashville yoga studio finds that most of their website traffic comes from search queries like, “yoga in Nashville,” “one-day yoga pass,” “yoga near me,” and “nearby yoga classes.”.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

DECEMBER 5, 2018

Both have their benefits for marketers—a successful post in a large subreddit will generate much more traffic, but you can establish a more visible presence in a smaller subreddit. This tip may seem counterintuitive—after all, if you’re trying to generate traffic to your website, why should you waste time posting other businesses’ content?

B2B 157

B2B Zoominfo Communities User-Generated Content 157

ClearVoice

APRIL 30, 2020

SEO or on-page lead generation tools. Available features : Although Unbounce is a dedicated landing page builder with an easy-to-use drag-and-drop feature, it also offers A/B testing, analytics, form creation, SEO management, and more. Cost : Pricing isn’t readily available for ZoomInfo, however, they do offer a free version.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

FEBRUARY 5, 2020

Around 70% of web traffic is generated by mobile devices ( source ). 57% of traffic in the U.S. Mobile Usage Statistics Up to 70% of online traffic happens on mobile devices ( source ). Mobile Search and SEO Trends Mobile searches featuring the term “best” have increased by up to 80% ( source ). There are 3.5 More than 5.6

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Zoominfo

MARCH 1, 2021

Search engine optimization (SEO) for websites has become an art, using different methods to bring in visitors: Website visitors Traffic to lead ratio Organic search traffic vs. direct or paid Pages per visit Total vs unique visits Bounce & exit rates Backlinks (AKA inbound links).

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

SalesIntel

JANUARY 12, 2023

What Makes Data Actionable – ZoomInfo vs SalesIntel When evaluating B2B data providers, you need to consider the data quality you’re using. As a competitor to ZoomInfo , we consistently hear the woes of former customers who were not satisfied with the data they were receiving. Actionable data is accurate.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

DealSignal

JANUARY 20, 2023

Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). By ranking higher in SERPs, B2B companies can attract more traffic to their website and increase their visibility to potential customers.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Increase search engine optimization (SEO) for your website – Getting your webpage closer to the first of a search engine result attracts more visitors, and possibly more business.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

SEPTEMBER 25, 2019

Organic Jam This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. Either the “organic” theme was lost on people, or they simply weren’t in the market for a solution to help them with organic search traffic.

Paid Content 100

Paid Content Campaigns Examples B2B 100

Zoominfo

JANUARY 12, 2021

So, B2B social media marketing is exactly what it sounds like: using social networking sites as a digital marketing tool to drive traffic, generate engagement, and ultimately, boost brand awareness. Increased Web Traffic. And in order to answer that question, we need to cover the fundamentals of B2B social media marketing.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

SmartBug Media

APRIL 9, 2020

Although longer content can reinforce your expertise and give you more opportunities for linking and SEO , blog articles are meant to be educational, so don’t overwhelm yourself or the reader just to hit a certain word count; it’s more important that you help the reader understand or solve a problem. Pump the brakes!

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. They’re experienced data analysts, SEO experts, and developers who can fine-tune their strategy on the most granular level. It’s no secret, data has revolutionized marketing. Now imagine a team of “scientists”.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Zoominfo

JUNE 6, 2018

That’s why search engine optimization (SEO) needs to be at the forefront of your strategy. Of course, SEO is a multifaceted strategy that takes a significant amount of time and effort to master.

Organization 250

Organization Ad Building Tips Keywords 250

Zoominfo

JULY 28, 2020

At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. On the other hand, five years later, ZoomInfo is rapidly approaching the 1,500 employees mark. A common COE function for analytics could include subject matter expertise and recommendations for SEO or CRO. It starts with the customer.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Zoominfo

AUGUST 5, 2021

At both the top and the bottom of the sales funnel, blogging and SEO are critical for creating inbound sales traffic and helping prospects answer their own questions before they talk to your sales team. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Top Rank Marketing

AUGUST 30, 2023

Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. ” Britt Teravainen Jake Rice has been promoted to Content Strategist & SEO Lead at Microsoft. Also, always be kind.” Mary Hart Ben Cook has taken a new position as Senior Manager, Audience Management, at Yahoo. Want ROI during a recession?

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Zoominfo

JANUARY 12, 2021

So, B2B social media marketing is exactly what it sounds like: using social networking sites as a digital marketing tool to drive traffic, generate engagement, and ultimately, boost brand awareness. And in order to answer that question, we need to cover the fundamentals of B2B social media marketing.

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Increase search engine optimization (SEO) for your website – Getting your webpage closer to the first of a search engine result attracts more visitors, and possibly more business.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

OCTOBER 5, 2021

At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. On the other hand, five years later, ZoomInfo is rapidly approaching the 1,500 employees mark. A common COE function for analytics could include subject matter expertise and recommendations for SEO or CRO. It starts with the customer.

Enterprise Management 130

Enterprise Management Paid Search Agency Work Management Marketing Management 130

Zoominfo

AUGUST 5, 2021

At both the top and the bottom of the sales funnel , blogging and SEO are critical for creating inbound sales traffic and helping prospects answer their own questions before they talk to your sales team. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. SEO 101 is search engine optimization from the very beginning. This podcast will teach you SEO from square one. Unknown Secrets of Internet Marketing is internationally known as a popular SEO podcast. Listen here. 4. Search Talk Live. Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Anything Goes Marketing

NOVEMBER 27, 2006

This is great if you want to keep benchmarks on how your SEO efforts are going. Marketleap Link Popularity Check : Compare your site traffic to your competitors. This seo tool also returns the ratio of your keywords to your body count. ZoomInfo : Looking for contact information for a company?

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Zoominfo

JULY 30, 2018

We get it, SEO may not be in your job description. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. 61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence ( source ).

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Zoominfo

SEPTEMBER 4, 2018

In order for a YouTube channel to drive real marketing success, today’s marketers must adopt a calculated approach– similar to the way many marketers approach SEO. We’ve already covered keyword research for SEO on our blog—so we won’t stay here for long since the process is very much the same. Let us explain. Let’s get into it.

Youtube 150

Youtube Advertising Channels Optimization SEO 150

SmartBug Media

AUGUST 31, 2022

From promotion and search engine optimization (SEO) to content optimization and reporting , there’s a plethora of solutions available that can increase your probability of success—some built within your favorite marketing automation software and some that go beyond it. Of course, organic traffic isn’t the only way to attract your audience.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Zoominfo

SEPTEMBER 20, 2018

Instead of saying, “I improved organic traffic to the company’s business website through different SEO initiatives,” say, “My SEO initiatives led to a 70% growth in organic traffic to the company’s business website, year over year.”. As a result, SEO has become ingrained in nearly every digital marketing initiative.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Zoominfo

OCTOBER 4, 2018

SEO Strategist. As online customers turn to search engines to find information and content before making a purchase, organic search has become an essential marketing channel: 39% of total global traffic comes from search—35% coming from organic search and 4% from paid search ( source ). Brand Manager.

Work Management 187

Work Management Paid Search Agency Marketing Management Zoominfo 187

TrustRadius Marketing

MARCH 16, 2022

10 Free trial Rollover of unused credits Fewer contacts on monthly plan No chat support for Basic plan No free version ZoomInfo Custom pricing provided upon request 8.3/10 10 Free trial Rollover of unused credits Fewer contacts on monthly plan No chat support for Basic plan No free version ZoomInfo Custom pricing provided upon request 8.3/10

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

Zoominfo

MAY 28, 2018

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). So, today we take a deep dive into the average B2B SEO strategy and the ways in which PR strategy plays a role in elevating a brand’s online reputation. A Beginner’s Guide to B2B SEO Strategy.

PR 194

PR SEO Marketing & Strategy B2B 194