Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”

Paid Content 100

Paid Content Campaigns Examples B2B 100

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! You can also see the copy of the ads they are using and what the organic search results are. This stuff is gold!

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

SmartBug Media

AUGUST 31, 2022

The success or failure of your next inbound marketing campaign is determined by more than just the brilliant strategy you come up with. To be successful in the execution of your strategy, you also need the right inbound marketing tools. Content Optimization Tools. Let’s start with content optimization. MarketMuse.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. However, only 23% of B2B marketers claim to have a customer-centric organizational structure ( source ).

Work Management 187

Work Management Paid Search Agency Marketing Management Zoominfo 187

Zoominfo

SEPTEMBER 4, 2018

We’re not here to sell you on the effectiveness of video as a marketing tactic—if you’ve been online even once in the last five years, you’re likely already aware. YouTube is often referred to as a social media platform—used to share immersive, high-quality video content that educates and engages potential prospects and existing customers.

Youtube 150

Youtube Advertising Channels Optimization SEO 150

TrustRadius Marketing

MARCH 16, 2022

If you’re looking to improve business decisions with marketing intelligence , pricing plans can have an important impact on costs and on your ability to build successful marketing strategies, increase market share, and grow at scale. Marketing campaigns that track costs improperly can endanger your whole business. .

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

Zoominfo

NOVEMBER 7, 2019

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of marketing skills. Let’s get into it!

Work Management 100

Work Management Paid Search Agency Marketing Management Marketing & Strategy 100

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. But, content creation is only half the battle. Search Engine Optimization (SEO).

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

Rev

JANUARY 18, 2023

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. You have no doubt that it’s the best on the market, sure to revolutionize your industry. So, despite being the best on the market, you struggle to hit your sales goals. Like, at all.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

TrustRadius Marketing

MARCH 23, 2022

If you’re looking to improve business decisions with marketing intelligence , pricing plans can have an important impact on costs and on your ability to build successful marketing strategies, increase market share, and grow at scale. Marketing campaigns that track costs improperly can endanger your whole business. .

Marketing Automation Services 52

Marketing Automation Services Pricing Price Budget Programs 52

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

WebMarketCentral

DECEMBER 8, 2008

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Vidyard

JANUARY 6, 2022

And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Paid vs. natural search efforts. But that’s content for another blog post. Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

FEBRUARY 2, 2021

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video SEO Statistics 2.10 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Contents 1. Include CTAs to Relevant Content in the Description 5.2 Better SEO 2.3 Paid Closed Captioning 5. FAQ Videos 2.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52