SEM and Social Media - B2B Marketing Zone

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0

Social Media

Social Media Web 2.0 Digg Social Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media

Social Media Web 2.0 iCrossing Optimization

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

Enterprise Management

Enterprise Management Social Media Work Management Marketing Management

Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

DECEMBER 11, 2008

Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect? Brand advertising-yes, even print ads-support SEM success. Social media participation helps drive business. Random variation? Phases of the moon? Change in the national mood? Part of this effect is easy to measure (e.g.

SEM

SEM CTR Paid Search Agency Press

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

NOVEMBER 10, 2009

by Search Engine Land Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google's calculation of quality score. Is The Hype Over Google AdWords Quality Score Justified?

Adwords

Adwords Tactics SEM Tips

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting." UM Finds Web 2.0

Marketing Budget

Marketing Budget Web 2.0 Research Paid Search Agency

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?

Search Engine Marketing

Search Engine Marketing Search Marketing Adwords SEM

Looking Back at 300: Top 10 Posts

WebMarketCentral

NOVEMBER 24, 2008

Of mostly historical interest now, from the early days of social bookmarking, before Mixx, Sphinn, Propeller and Twitter took off. #7: Social Tagging Sites , Part 4: B2B Traffic Building , May 15, 2007 The first post where I showed, quantitatively, how social media can accelerate traffic growth for both blogs and commercial websites. #6:

Web 2.0

Web 2.0 SEM CTR Adwords

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

JANUARY 24, 2008

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Just a Bit Off Target With Pay-Per-Click by Future Now Even sophisticated, major retailers can make SEM mistakes. This post shows how Target screwed up a PPC campaign, and how it could have been fixed.

Adwords

Adwords Paid Content SEM Google

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! tags: Google AdWords, search engine marketing, SEM, Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.

Adwords

Adwords Tactics Tips SEM

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO

SEO SEM Work Management Thought Leadership

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Pay Per Click Search Engine Marketing Flowchart by PPC Blog One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization.

Adwords

Adwords Tactics Tips PPC

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

AUGUST 1, 2008

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEO

SEO SEM Best Practices Buzz

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

JUNE 18, 2008

It's Critical to get SEO and SEM Right As the chart below shows, buyers are far more likely to find vendors when they are ready to buy than to respond to vendor outreach that may or may not hit them at the right time. Social media also plays an important role here, and the report provides some tips in this area.

Lead Generation

Lead Generation Lead Ranking Lead Scoring B2B Thought Leadership

Best of 2007: Website Design

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. tags: search engine marketing, SEM, website design, Internet Search Engine Database, Stoney deGeyter, website redesign, Ralph F.

Design

Design Marketing Websites SEM Best Practices

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices

Best Practices Business Adwords Blogger

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? Essential metrics in paid-keyword campaigns by DMNews Olivier Silvestre provides guidance on optimizing landing pages, ad copy and keywords through the proper use of actionable SEM metrics. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO?

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools

Tools Best Practices RSS Adwords

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Blog Project: 30 Traffic Generation Tips by Daily Blog Tips Daniel Scocco invited 30 bloggers to provide a key traffic-building tip and posts the list here, including recommendations from Sridhar Katakam : " Keep track of blogs and leave comments on them.

RSS

RSS Best Practices Business Blogger

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Content marketing within the realm of social media is extremely powerful, but it does have a downside. Example: “'The problem with the gene pool is that there is no lifeguard.' Any time people are involved, there’s room for ugliness and stupidity." tags: Web 2.0 tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? tags: PR 2.0 tags: PR 2.0

PR

PR Best Practices Blogger Copywriting

B2B Marketing Fast Fixes

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO

SEO Microsite Best Practices SEM

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

JULY 23, 2009

As budgetary fat was trimmed from keyword lists, ROI improved dramatically for the last two months.common tactics were to move away from proven but expensive, high-volume PPC keywords on Google to a greater emphasis on SEO, social media and PPC opportunities outside the high-competition arena of Google."

Paid Content

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Branding Brand Identity Best Practices

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results?

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Bookmark this page and keep it near the top of your list. Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website.

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing. Like KickApps, Ning is a social networking platform. Ning Marketing 2.0

Web 2.0

Web 2.0 Ning Wiki Enterprise Management

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS

RSS Best Practices Business Blogger

Best of 2007: Web Analytics

WebMarketCentral

FEBRUARY 25, 2008

Previous articles in this series: Best of 2007: SEO Analysis Tools Best of 2007: SEO Keyword Research Tools Best of 2007: News Articles on Social Media Marketing Best of 2007: Blog Posts on Social Media Marketing Best of 2007: Articles and Blog Posts on SEM Best of 2007: Articles and Blog Posts on Google AdWords Best of 2007: Articles and Blog Posts (..)

Analytics

Analytics Best Practices Blogger Banner Ads

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Learning for the 21st Century by Informal Learning Blog In this profound and beautifully crafted post, Jay Cross identifies what is broken in today's educational systems, particularly in workplace training, provide detail to back up his statement that "Most organisational learning is built on nineteenth-century principles, and these days that’s a formula (..)

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2007: Interactive PR

WebMarketCentral

FEBRUARY 13, 2008

social bookmarking, new media relations, blogging, David Meerman Scott, The New Rules of Marketing & PR, 97th Floor Blog, Matt Siltala, PR Meets Marketing, Cece Salomon-Lee, Newsforce, TopRank Online Marketing Blog, Lee Odden, how to search optimize press releases del.icio.us tags: interactive PR, Web 2.0

PR

PR Web 2.0 Best Practices Blogger

Best of 2007: Cool Online Tools

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools

Tools Best Practices Web 2.0 Digg

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. 3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D.

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Branding

Branding Brand Identity Marketing & Strategy Best Practices

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO

SEO Best Practices PR PageRank

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

FEBRUARY 20, 2008

Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links." Organic SEO vs. PPC?

Branding

Branding Brand Identity Marketing & Strategy Best Practices

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

MARCH 5, 2008

Sites Best of 2007: Cool Online Tools ** technorati tags: white paper syndication, AdBlock Plus, Noam Cohen, Michael Estrin, SEO Scoop, DazzlinDonna, metasearch engines, Clusty, Kartoo, Myriad, Emily Bennington, HybridSEM, John Satter, Gord Hotchkiss, The Content Factor, Paul McKeon, B2B technology marketing del.icio.us

Best Practices

Best Practices Web 2.0 Paper SEM

Will Content Marketing Kill Trade Publications?

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. For example, this article on H1N1 and pandemic planning was self-published on a company site, drawing traffic through SEO and social media.

Marketing Management

Marketing Management B2B Thought Leadership Microsite Planning

WebMarketCentral

Best of 2008: SEM Landing Pages

Best of 2008: Social Media Optimization, Part 5

Webinars

Trending Sources

Best of 2007: News Articles on Social Media Marketing

Webinars

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Social Media Optimization, Part 6

Best of 2008: Social Media Optimization, Part 2

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

Why Marketers Should Act Like 3-Year Olds

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

Best of 2008 (So Far) - Web Marketing Research, Part 1

Best of 2009 (So Far): Search Engine Marketing

Looking Back at 300: Top 10 Posts

Best of 2007: Articles and Blog Posts on Google AdWords

Best of 2008: AdWords Tips and Tactics

Best of 2007: Articles and Blog Posts on SEO (Part 2)

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008 (So Far) - SEO Guidance, Part 2

What Works Now in B2B Lead Generation, Part 1

Best of 2007: Website Design

Best of 2008: Blogging for Business, Part 1

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Best of 2008: Cool Web Tools, Part 1

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Blogging for Business, Part 3

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Interactive PR, Part 2

B2B Marketing Fast Fixes

Best of 2008: SEO Guidance, Part 1

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

Best of 2008: Strategy and Branding, Part 2

Best of 2008: SEO Guidance, Part 5

Best of 2008: SEO Guidance, Part 4

Best of 2007: Web 2.0 Sites

Best of 2008: Blogging for Business, Part 2

Best of 2007: Web Analytics

Best of 2008: Random but Interesting, Part 2

Best of 2007: Interactive PR

Best of 2007: Cool Online Tools

Best of 2008: Random but Interesting, Part 1

Best of 2008: Strategy and Branding, Part 1

Best of 2008: SEO Guidance, Part 3

Best of 2007: Articles and Blog Posts on Strategy and Branding

Best of 2007: Miscellaneous Marketing Stuff

Will Content Marketing Kill Trade Publications?

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