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What B2B Tech Companies Can Expect From Search Marketing in 2017

Golden Spiral

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

What is “White Hat” SEO? SEO is a duality – there’s good SEO and bad SEO. Bad SEO is considered “black hat” while good SEO is considered “white hat.” In general, what separates black hat tactics from white hat tactics is quality and longevity ? What’s wrong with “Black Hat” SEO? And that’s exactly what you need for a successful SEO campaign.

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The role of public relations in lead generation for B2B firms

NuSpark Consulting

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. Lead generation and PR: Why it matters.

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PPC for Travel Industry – Digital Marketing Tactics for Travel in 2018

QuanticMind

PPC for the travel industry is important to drive more guests to use your services and to visit your destinations. And if you are working in travel, the quality of your online presence is a major contributing factor to your company’s profitability. miles) from your business’ physical presence. Example: Running a museum?

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. Are you a Search Engine Watch Member? | I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are.

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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews. SEM gets you on the front page for any keywords you bid on, but only in the paid search results. There are lots of excellent articles on SEO that provide guidance and tips.