Tony Zambito

MAY 11, 2010

Image via Wikipedia.   Focus groups, online surveys, customer satisfaction questionnaires, win-loss analysis, needs analysis, customer advisory groups, user groups, competitive intelligence, and more to name a few.  The concept of goals has been around for centuries.  Humans

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. This is what converts satisfaction into delight. Use post-purchase touchpoints such as first purchase emails, follow-ups, training programs, and customer satisfaction surveys to understand your customers. times employee satisfaction, 1.9 times customer satisfaction rates.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. In this post I will explain the 4 most common mistakes marketers make. And I will describe the “halo effect” and how to make it work for you.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Biznology

AUGUST 18, 2010

Image via Wikipedia. Tell us your stories of how using content to educate has increased your customer satisfaction or chances for more business. by Frank Reed. In my last post, I gave an overview of this series about creating content with intent. You're not going to paint a house with a screwdriver, right? Is it blogging?

Education 80

Education Intent Content Wikipedia 80

Hubspot

MAY 24, 2017

UGC increases customer satisfaction through conversations. Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community. UGC improves site engagement and time spent on the website.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction? And who does which piece? By cultivating satisfied and engaged employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction? And who does which piece? By cultivating satisfied and engaged employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

while dramatically improving customer satisfaction. Trusted Space. Twittergram. University. User Revolution. Web Advertising. Web Services. Wikinomics. Wisdom of Crowds. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? -

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Hubspot

AUGUST 31, 2011

When you observe all the little details, you’ll find little tweaks that can make a big difference in your customer’s satisfaction. Have you conducted a secret shopper test to see what it’s like to buy your product or service? Networking. This is a form of idea-sharing that can help your company grow significantly.

Inbound Marketing 28

Inbound Marketing Salesforce.com Wikipedia Customer Satisfaction 28

Buzz Marketing for Technology

JUNE 27, 2008

Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers. Watch the video >>. Sun Microsystems Recognized for Environmental Innovation. Read Suns feature story >>. Ars Technica. Daily Rotation News.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Hubspot

SEPTEMBER 15, 2014

Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. On Richard Branson’s bio page on Virgin.com , you can learn more about who he is, read his latest blog posts, and easily access his other social channels. Mike Volpe , CMO, HubSpot.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Buzz Marketing for Technology

JULY 7, 2008

Debating the Influencer model: Fast Company debates the "Un-Tipping Point" Aberdeen releases research paper on Social Media Monitoring and Analysis Influencer in Chicago - Tribune picks up the local story Satisfaction, Loyalty and Affinity. advertising. blogcouncil. bookmarking. clearspace. consultant. crowdsourcing. culturechange.

Social Media 100

Social Media Communities Wiki Work Management 100

Porch Group Media

SEPTEMBER 22, 2020

Although systems are being implemented, the level of satisfaction with martech investments isn’t rising at the same level. The average satisfaction score rose very slightly, from 2.57 Wikipedia). Additionally, martech satisfaction is highest among firms that have achieved a CDP deployment.

Marketing Automation Services 40

Marketing Automation Services Ideal Customer Profiles Marketing Management Customer Satisfaction 40

SpotMe Blog

JUNE 2, 2021

This data will help you deeply understand your audience and also get their opinions, which will help you to continuously improve your content and events for ultimate customer satisfaction. Source: Wikipedia. The event, hosted by Meeting Professionals International (MPI), had a 93% satisfaction rate from attendees.

Planning 52

Planning Customer Satisfaction Broadcasting Paid Search Agency 52

Hubspot

JANUARY 7, 2015

Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). Their campaign to “cheat clean,” to eat healthy, but still get the satisfaction of eating delicious foods, embodies what Quest Nutrition is all about. 5) CLIF Bar.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

seo.co

OCTOBER 29, 2021

Take a look at how the simple topic breakdown of the Wikipedia page for the Beatles immediately makes the long, complex page more decipherable and approachable: (Image Source: Wikipedia ). What gives them pleasure or satisfaction? During the writing process, it can even help you flesh out some of your most important ideas.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Hubspot

JULY 8, 2015

Wikipedia asserts that the term “work-life balance" was first used in the UK in the late 1970s, but I couldn't verify the source. Working at this time (specifically manual labor) wasn’t something to be proud of. Prior to 1986, the concept was typically known as “work/leisure” or “work-leisure” balance.

Work Management 28

Work Management Personalization Ethics Lead Ranking 28

ATAK Interactive

JUNE 12, 2019

The content company will inevitably write the same educational resources anyone can find on Wikipedia and content farms. Satisfaction,?Sensory Satisfaction. We’ve got 3 new agencies on board and 2 new employees and all they have to work with is customer service and experience? They are doomed to fail. Pride in Achievement,?Relief,?Satisfaction,?Sensory

Paid Search Agency 78

Paid Search Agency Thought Leadership PR Customer Satisfaction 78

Biznology

JANUARY 13, 2015

So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. Good usage metrics showing User Satisfaction with your content/presentation. The School District of Google won’t buy your old dusty textbook for their students any more. Positive Social Shares/Mentions.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

ATAK Interactive

JUNE 12, 2019

The content company will inevitably write the same educational resources anyone can find on Wikipedia and content farms. Satisfaction,?Sensory Satisfaction. We’ve got 3 new agencies on board and 2 new employees and all they have to work with is customer service and experience? They are doomed to fail. Pride in Achievement,?Relief,?Satisfaction,?Sensory

Paid Search Agency 68

Paid Search Agency Thought Leadership PR Customer Satisfaction 68

ATAK Interactive

JUNE 12, 2019

The content company will inevitably write the same educational resources anyone can find on Wikipedia and content farms. Satisfaction,?Sensory Satisfaction. We’ve got 3 new agencies on board and 2 new employees and all they have to work with is customer service and experience? They are doomed to fail. Pride in Achievement,?Relief,?Satisfaction,?Sensory

Paid Search Agency 60

Paid Search Agency Thought Leadership PR Customer Satisfaction 60

Single Grain

APRIL 3, 2020

A great example of a website that produces amazing evergreen content is Wikipedia. Decreases Churn and Increases Customer Satisfaction. Therefore, using processes will help you increase customer satisfaction and decrease churn. However, to be successful, evergreen content also has to be comprehensive.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Paul Gillin

JUNE 24, 2010

It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” There’s also a third vital term: Money.

ROI 50

ROI Paid Content Social Marketing Webcast 50

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). When you’re setting goals to measure and analyze, you’ll want to keep some important criteria in mind.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Buzz Marketing for Technology

JUNE 27, 2008

Other topics (or "lessons") could include the following: RSS, flickr , Wikipedia , social bookmarking, search engines/blog search engines, virtual worlds, VoIP/Skype, mobile media, interactive gaming, and other tools that can be found on this nice list on the Teaching PR blog.

Social Media 100

Social Media Class Web 2.0 Media 100

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. 60 Common Marketing Acronyms. NPS: Net Promoter Score.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Biznology

OCTOBER 20, 2011

Image via Wikipedia. It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference , and a handful of years since terms like Enterprise 2.0 and Social Business were introduced to our business jargon.

ROI 80

ROI Business Terms and Conditions Web 2.0 80

Scoop.it

MAY 3, 2022

You can ask for feedback in the form of people’s thoughts and feelings or measure audience happiness using a metric like your Customer Satisfaction Score (CSAT). It might be hard to listen to feedback sometimes, but it will improve your work long-term. ” and ask them to give a score from one to ten.

Curation 78

Curation Top of Funnel Marketing & Strategy Lead Ranking 78