article thumbnail

B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. It’s ungated and published on YouTube and Twitter.

article thumbnail

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. This isn''t actual program execution: Lytics only sends the audience to the selected tool, where the client must still set up the program and its message.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

However, most lack the tools they need to understand the performance of videos beyond basic view counts. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.

article thumbnail

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

article thumbnail

Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

“However, most lack the tools they need to understand the performance of videos beyond basic view counts. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.

article thumbnail

Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

“However, most lack the tools they need to understand the performance of videos beyond basic view counts. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.

article thumbnail

Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. The analytics don’t work on videos hosted through 3rd party video hosting tools, so brands will have to upload their videos directly to Facebook.