WebMarketCentral

MAY 18, 2009

Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. Tags: Web 2.0 Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content.

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Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

9 Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 30, 2009

RONI: damage to brand, possible direct loss of revenue (individual sale). Your company fails to respond to a general industry question which could have led to a sale. RONI: direct loss of revenue (individual sale), possible loss of referral sales opportunities. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

DECEMBER 14, 2009

If you feel compelled to put something there, make it as spammy and sales-y as possible. Here's an actual example from someone who sucks at Twitter, with only identifying information obscured: Note the complete lack of a web link or bio and the use of the default Twitter background and avatar. Tags: Web 2.0

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Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

DECEMBER 28, 2009

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that "Twitter made exactly $0 from those Dell sales, something that will very likely change." Tags: Web 2.0 Social Tagging.

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Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

JULY 8, 2009

And don't ever do something as stupid as trying to take advantage of tragedy to send spammy sales messages, as Habitat recently did with the Iran election aftermath. "If Tags: Web 2.0 It should be obvious, but remember that Twitter is a public space, so be careful what you say. Social Tagging.

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Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

SEPTEMBER 22, 2009

I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Tags: Web 2.0 by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue.

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Social Media Optimization Media Web 2.0 20

WebMarketCentral

JUNE 16, 2008

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy In Barger's words, it belongs at the top of the sales funnel. savvy innovator—is even better live than recorded.

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Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JANUARY 28, 2009

That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings. Social Tagging Web Marketing.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JULY 13, 2009

Tags: Web 2.0

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 6, 2009

Tags: Web 2.0

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Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 30, 2007

Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0 However, they are also more expensive to produce and must be carefully designed to avoid campiness. social media functionality on a company's website or a microsite.

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Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 23, 2009

We plan big events, create loads of new sales tools and collateral, place those all important ad campaigns. Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. But relationships, not announcements, ultimately lead to sales.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

SEPTEMBER 10, 2008

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

AUGUST 20, 2008

GoodSearch/GoodShop One example is GoodSearch.com , a search engine that makes a donation for every search, and it's partner organization GoodShop.com , an online shopping mall with more than 700 leading retailers that directs a percentage of every sale to the user's favorite charity.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

MAY 26, 2009

ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. Tags: Web 2.0 I then wrote the above-mentioned blog post summaring the presentation, which was published here and also syndicated on MyVenturePad , part of the Social Media Today network. Social Tagging.

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Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JUNE 10, 2008

Other posts on blog SEO might suggest envisioning a sales funnel or Pareto chart to help focus on the most important items first, but c'mon, you're moms! For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 Exposure for your blog on Web 2.0 So where should you start?

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Blogger SEO Web 2.0 RSS 20

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

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Tools Best Practices Web 2.0 Adwords 20