Webbiquity

FEBRUARY 19, 2019

Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable. Yet marketing and sales teams still struggle with personalization. It would enable sales pros to personalize messaging while marketers protect brand consistency.

Paid Search Agency 157

Paid Search Agency Advertising Agencies Sales Cycle B2B Sales 157

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. As such, B2B marketers must make sure that their campaigns seek to build trust rather than just focusing on the immediate sale.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JUNE 20, 2017

Combined, this can shorten the sales cycle by nearly 50%. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts. Easy Personalization. Personalization is the key to achieving these goals.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Webbiquity

MAY 25, 2021

Affiliate sales support independent publishing. ” It’s much more long-term and involved sales cycle. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And the value of an email marketing campaign has come back into fashion.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&#

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” You need to be able to map out your typical buyer’s buying cycle. What do I plan to achieve?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

AUGUST 8, 2011

Can they buy directly from your site or is it a more complex, high-value purchase that requires a sales cycle? Differentiate your organization from competitors make it an effective sales tool by concisely answering these key questions for your prospective customers. What do you want the person to do next?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Webbiquity

JULY 9, 2012

If possible, get third-party validation for your numbers or offer to share your methodology confidentially in specific sales situations. This doesn’t generally support new deals, but can help expand your sales within existing client organizations. The key is to be creative.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Webbiquity

JANUARY 12, 2021

Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? The Market.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Webbiquity

MARCH 9, 2010

As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. It’s more about making current sales cycles more productive than about generating new potential business. Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 19, 2011

product brochures and case studies) are not content; they still have their place, but that is later in the sales cycle after a sales dialog has been established, not at the exploration and initial interest stage where much social media interaction occurs. Traditional marketing materials (e.g. Being negative.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

SEPTEMBER 13, 2022

Throughout the 1980s and 90s, most B2B software vendors relied primarily on big-ticket software sales, with a smaller revenue stream from services and annual maintenance contracts. Second, what is sales velocity? The concept of sales velocity measures how fast a prospect gets through a pipeline and starts generating revenue.

Lead Ranking 52

Lead Ranking Business Cross-Selling Sales Cycle 52

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Instead of phone calls with sales reps, they prefer to conduct their own research online.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MARCH 24, 2022

One of the most critical differences is that B2B websites are designed for longer sales cycles. Following these steps will create a premium ebook for which your sales prospects will gladly exchange their contact information. Guest post by Ian Loew. Image credit: Ben Kolde on Unsplash.

Design 260

Design Marketing Websites Practices Lead Scoring 260

Webbiquity

SEPTEMBER 21, 2020

Whether it’s as simple as signing up for a newsletter or putting an item in their shopping cart—or as challenging to get them to contact a sales person—your goal is to get them to convert. Image credit: Marcel Strauß on Unsplash. The “freshness” of reviews is also something to keep in mind for consumer goods.

Conversion Rate 143

Conversion Rate Conversion Click Rate Newsletter 143

Webbiquity

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. This evolution has changed life for sales reps as well.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Invest in the Right Sales and Marketing Technology. Guest post by Payman Taei. Develop Effective Processes.

Top of Funnel 278

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 278

Webbiquity

DECEMBER 7, 2017

An offering like Google Attribution might hold value for B2B, since long sales cycles mean multiple touchpoints are involved, so a marketer will want analytics tools to diagnose what works and what doesn’t. Google’s AI focus is still devoted to polishing up how B2C marketers identify and engage mass audiences.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

JANUARY 9, 2013

5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Tony Zambito (again) argues that, contrary to the “buyers are in control and don’t need sales” mantra, b2b sales professionals are still quite essential. Why Media Buyers Are Switching to a Smarter Planning Framework by iMedia Connection.

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Enterprise Management 100

Webbiquity

OCTOBER 8, 2013

Social Media and the Sales Cycle by Marketing Wisdom for the 21st Century. Can social media help shorten b2b sales cycles? It’s not a bad thing to use LinkedIn for post-meeting messages, but it’s not a convincing argument when debating whether social media can shorten the sales cycle.”

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Social Media and the Sales Cycle by Marketing Wisdom for the 21st Century. Can social media help shorten b2b sales cycles? It’s not a bad thing to use LinkedIn for post-meeting messages, but it’s not a convincing argument when debating whether social media can shorten the sales cycle.”

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. As the Vice President of Social Business and Collaboration Solutions Sales and Evangelism at IBM, Sandy Carter plays an integral role in driving the company’s Social Business initiative.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. As the Vice President of Social Business and Collaboration Solutions Sales and Evangelism at IBM, Sandy Carter plays an integral role in driving the company’s Social Business initiative.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 5, 2016

The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic] by MarketingProfs. B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, reports Ayaz Nanji.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

DECEMBER 4, 2012

3 ways to stop wasting time on social media by iMedia Connection.

Social Media 100

Social Media Paid Content Resources Tips 100

Webbiquity

FEBRUARY 14, 2011

Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. “Sales organisations are reporting extended sales cycles, declining win rates, and that a growing number of apparently promising opportunities are ending in ‘no decision.’ What’s a sales executive to do? .’

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 19, 2014

However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers, and drive leads and sales through email marketing. In the B2B market, those layers thicken. respectively.”

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100

Webbiquity

JULY 17, 2018

As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Guest post by Sphoorti Bhandare. Overall, you’re doing the right things.

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182

Webbiquity

NOVEMBER 19, 2013

Buyers were different, sales cycles were different, messaging was different, and media was different. In complex B2B sales, group decisions are the norm. Services are a major component of sales. B2B sales often combine services with products, one factor increasing the cost and complexity noted above.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

NOVEMBER 19, 2013

Buyers were different, sales cycles were different, messaging was different, and media was different. In complex B2B sales, group decisions are the norm. Services are a major component of sales. B2B sales often combine services with products, one factor increasing the cost and complexity noted above.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100