Contently

DECEMBER 6, 2022

Marketers choose one interaction with a customer (often the first or the last) and credit the entire sale to that piece of content, regardless of how many touch points are created for the buyer’s journey. It’s also the easiest to explain to leadership how you arrived at your conclusion (that webinar worked!)

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. promotional).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Oktopost

APRIL 9, 2024

Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. are driving the most revenue for our business.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. If you’re in the same boat, don’t worry – we’re here to help!

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Zoominfo

MARCH 4, 2021

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. convert that search traffic to measurable sales leads. In its first 30 days, the blog attracted dozens of new email subscribers and 60 sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Optinmonster

DECEMBER 28, 2023

And with marketing tools and social media management tools , connecting with similar companies is much easier. This fall MonsterInsights did a webinar with OptinMonster. You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry. The result?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Marketing Insider Group

MAY 12, 2021

Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Businesses that have a content marketing strategy can generate up to three times more sales leads than traditional marketing. But what is the most valuable part of content marketing?

Work Management 274

Work Management B2B Marketing Marketing Management Budget Programs 274

Only B2B

DECEMBER 1, 2021

Lead score considers previous interactions with site material, demo suggestions, and even social media activity. This score reflects buyer intent and aids marketers in delivering higher-quality leads to their sales teams. Which platforms and techniques turn the most leads into MQLs in terms of sales conversion?

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Smashmouth Marketing

NOVEMBER 12, 2009

I had the pleasure today of participating in the Richardson Connect webinar series. Nigel Edelshain of Sales 2.0 This sales training company is all about preparation, execution and communication -- which led to a great event. Go Live - At start time, announce that the webinar will begin shortly. Dry Run #1 - Week prior.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

I had the pleasure today of participating in the Richardson Connect webinar series. Nigel Edelshain of Sales 2.0 This sales training company is all about preparation, execution and communication -- which led to a great event. Go Live - At start time, announce that the webinar will begin shortly. Dry Run #1 - Week prior.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

markempa

NOVEMBER 4, 2013

While it would seem intuitive that social business is a social media best practice, that assumption could not be further from the truth. Or as Todd declared, “The difference between social media and social business is the difference between throwing a bullet and shooting it.”.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

PureB2B

MAY 30, 2022

Generating new sales leads involves the grit of market research as groundwork, which is built through AI-analytics and customer relationship engagement (CRM). Its success can increase market share and provide the sales teams with opportunities for new sources of revenues. The cycle of new leads.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Generation 48

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. It can be used as a central platform in your social media strategy to keep people connected. The corporate blog holds so much potential to do this.

B2B Marketing 112

B2B Marketing B2B Work Management Content 112

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Well, this may be true, but social.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

SmartBug Media

JULY 28, 2023

This can include blog posts, case studies, webinars, or videos that provide solutions and insights. Share this content through various channels like email marketing, social media, or personalized landing pages.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Zoominfo

MARCH 4, 2021

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Update Your Existing B2B Sales Leads Database. Video Content.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

SmarkLabs

JANUARY 4, 2023

For example, if a business sells software for project management, they might create blog articles and ebooks that provide tips and best practices for project management, and promote these resources through social media and email marketing campaigns.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

Salesforce Marketing Cloud

DECEMBER 1, 2021

Today’s medical sales reps are spending countless hours poring over social media, news articles, industry websites, and other sources, reading anything they can get their hands on to find good prospects. Watch the webinar. According to the Harvard Business Review , AI can increase sales leads and appointments by 50%.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Salesforce Marketing Cloud

JANUARY 18, 2024

.” Using data from a variety of sources, including research, accounts, orders, and customer assets, this “factory” is how salespeople are making it easier to identify sales leads that may need to upgrade, modernize, or replace their systems. What you’ll learn: What is a sales lead?

Paid Content 59

Paid Content Sales Leads Sales Qualified Leads Top of Funnel 59

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Zoominfo

NOVEMBER 22, 2019

The key to any account-based approach is building a solid sales lead pipeline. Or if you host web events (like webinars), what subjects interested your best customers the most? When the Optimizely sales team was in the key pitch meeting, they asked the Salesforce buying committee to go to Optimizely.com.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. Even though the distribution must be paid for, it’s “the best deal going right now,” according to Vaynerchuk.

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

MAY 27, 2011

by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Although a well-executed webinar gives reason to celebrate, now is not the time to sit back and relax. Here is a post-event checklist which we have developed, based on having run dozens of our own webinars.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Only B2B

MARCH 6, 2023

Generating qualified B2B sales leads is a challenge for businesses of all sizes. While there are many conventional ways to generate leads, such as cold calling, email marketing, and advertising, these methods are becoming less effective due to increased competition and changing customer behavior.

Sales Qualified Leads 118

Sales Qualified Leads High Quality Lead B2B Sales Sales Leads 118

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Webinars/webcasts (88%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Stevens & Tate

SEPTEMBER 18, 2020

For instance, by earning backlinks, optimizing it for SEO, and sharing it on social media. Also read A Brief Guide to Sales Lead Generation. Implementing A Lead Generation Strategy. If you have a constructive demand generation strategy, you should be in an excellent position to capture your leads.

Demand Generation Agencies 70

Demand Generation Agencies Demand Generation Lead Generation Demand 70

Webbiquity

APRIL 4, 2016

Listen for keyword usage in other channels as well, such as social media. For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. Don’t miss the chance to send them an article or webinar—mentioning your brand of course.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100