Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Benefits of ABM for SaaS companies Still not convinced?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. When you consider the wide spectrum of marketers, that lack of clarity isn’t too surprising. But, there’s another reason product marketing defies clear definition.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. Why is it Important?

Planning 98

Planning Ideal Customer Profiles B2B Marketing Allocation 98

Roketto

AUGUST 17, 2020

SaaS marketing pains got you down? Time and time again, growing SaaS companies decide to take the marketing reigns and have a crack at making it big time. You’re not alone. Nine times out of ten, they fall flat on their face.

Paid Search Agency 158

Paid Search Agency Advertising Agencies Ad Agencies Marketing 158

Roketto

JUNE 29, 2020

Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. This is certainly one of the challenges involved in SaaS marketing as a whole. Which ones are absolutely necessary? Which ones can you pass on?

Statistics 158

Statistics Marketing Features 158

Roketto

SEPTEMBER 7, 2022

If you’re sitting knee-deep in numbers you don’t understand as you rub your temples and debate plucking a number out of thin air and calling it your SaaS marketing budget this year, we definitely feel your pain.

Allocation 83

Allocation Marketing Features 83

Ahrefs

OCTOBER 11, 2022

Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs. As a result, every SaaS’s content marketing strategy will be different. So … Read more ›

Content Marketing 101

Content Marketing Content Marketing & Strategy Marketing 101

Roketto

SEPTEMBER 28, 2020

Hi, fellow marketing manager. You might be juggling far too many B2B SaaS marketing strategies, and need to refine your goals to make better use of your precious spend (and your time!). We see you there, feverishly analyzing your meticulous campaign calendar.

Lead Generation 158

Lead Generation B2B Marketing Marketing Leads B2B 158

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 168

Enterprise Management Marketing Management Budget Programs Buy 168

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

SendX

JUNE 16, 2020

You can do even better marketing by tailoring your email sequence based on your lead’s entry point. If you want proof, look at what Jon Buchan, founder at CharmOffensive said about us: "I can create sophisticated email marketing campaigns. I have to say that SendX is the best email marketing software I have used to date."

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Roketto

APRIL 15, 2020

SaaS marketers have it pretty tough. Aside from the fact that your target audience is inherently very narrow, and that you’re trying to market something that’s continuously changing, most of the marketing advice you find on the big old internet is about marketing a product.

Internet Marketing 158

Internet Marketing Marketing Product Features 158

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. That is why organizations need an effective go-to-market strategy. Determine Marketing Activities.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

SmartBug Media

AUGUST 28, 2020

If you work for a SaaS company, you know marketing can prove to be difficult. Cultivating meaningful marketing and sales messaging for SaaS—something that has no physical presence—is daunting. How Are Your Sales and Marketing Efforts Going? Sell your SaaS with proper service promotion.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

Search Engine Journal

MARCH 31, 2022

What's unique in content marketing for SaaS? The post SaaS Content Marketing: A Complete Guide [eBook] appeared first on Search Engine Journal. How can you incorporate it into your own strategy? Find out in our latest ebook.

Content Marketing 98

Content Marketing Content Marketing & Strategy Search Marketing 98

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Roketto

APRIL 15, 2020

SaaS marketers have it pretty tough. Aside from the fact that your target audience is inherently very narrow, and that you’re trying to market something that’s continuously changing, most of the marketing advice you find on the big old internet is about marketing a product.

Internet Marketing 116

Internet Marketing Marketing Product Features 116

SmartBug Media

MAY 24, 2021

So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. What makes the SaaS industry different from the rest?

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. All good SaaS marketing budgets go beyond the numbers alone.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. All good SaaS marketing budgets go beyond the numbers alone.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Roketto

AUGUST 17, 2020

SaaS marketing pains got you down? Time and time again, growing SaaS companies decide to take the marketing reigns and have a crack at making it big time. You’re not alone. Nine times out of ten, they fall flat on their face.

Paid Search Agency 83

Paid Search Agency Advertising Agencies Ad Agencies Marketing 83

Scoop.it

DECEMBER 1, 2022

Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. . So what can you do to make customers experience the value of your SaaS product faster? So what can you do to make customers experience the value of your SaaS product faster? Let’s check it out.

Marketing Automation Services 90

Marketing Automation Services Planning Trigger Marketing Ideal Customer Profiles 90

Marketing Insider Group

JUNE 23, 2016

The post 15 Must-Read Tweets from Top SaaS Marketing Influencers appeared first on Marketing Insider Group. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the […].

Curation 188

Curation Twitter Marketing Best Practices 188

Search Engine Journal

JULY 28, 2022

How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization. The post How Do Enterprise & SaaS Marketing Software Solutions Differ? appeared first on Search Engine Journal.

Software 80

Software Marketing & Strategy Search Marketing Marketing 80

Roketto

JUNE 29, 2020

Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. This is certainly one of the challenges involved in SaaS marketing as a whole. Which ones are absolutely necessary? Which ones can you pass on?

Statistics 83

Statistics Marketing Features 83

SmartBug Media

FEBRUARY 24, 2021

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way?

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Search Engine Journal

JULY 21, 2021

Reaching the right in-market buyers for SaaS products can be challenging. The post PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search appeared first on Search Engine Journal. Learn 6 specific PPC platforms and ad formats that can help.

PPC 114

PPC Search Marketing In-market Buyers Marketing 114

New North

APRIL 6, 2023

If you’re looking to scale revenues for your SaaS business, chances are you’re getting serious about investing in marketing. Marketing plays a crucial role in determining the success or failure of a product. The market is competitive and unless you have a solid marketing plan – you’re risking a product failure.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 52

Roketto

OCTOBER 23, 2019

Whether you’re racing to market with a brand new offering, gaining a foothold and trying to scale, or firmly established and trying to improve performance, there’s no shortage of challenges SaaS businesses inevitably face. Uninspiring UX. High churn rates. And everything in between.

Churn Rate 120

Churn Rate Software ROI Marketing 120

Drew Neisser

APRIL 22, 2022

SaaS is a 145 billion dollar industry that touches almost every aspect of our work lives. Even this podcast is brought to you by SaaS—a collection of 7+ tools to record, publish, and house countless marketing insights. What you’ll learn: How to stand out as a SaaS brand in a competitive market. Resources Mentioned.

CMO 52

CMO Barriers Verticals Startups 52