Writing on the Web

MARCH 6, 2013

Apply rules of logic. Some of the same ‘rules’ apply, but with a larger variety. Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. It is evident in an ability to: Assimilate information. Comprehend relationships. Detect patterns.

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Writing on the Web

FEBRUARY 21, 2013

Here’s the thing: when you follow the basic common sense rules for getting your article found online, it’s also good structure for making sense to the readers. But no one can afford to ignore the online rules. But if the experts aren’t teaching search engine basics to writers, where will they learn it?

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Writing on the Web

APRIL 19, 2011

In her office, energy and creativity were stifled by rules and regulations. Three books I highly recommend to get you started: Content Rules by Ann Handley and CC Chapman. Content Rules: Insight and Originality Attracts Clients. She was determined to not let that happen to others. Personality Not Included by Rohit Bhargava.

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Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web.

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Writing on the Web

DECEMBER 6, 2011

But let me insist that these old rules, while sometimes helpful, should be superseded by two questions: “what sounds right?” It can be challenging to abandon old rules. and “what helps us understand and connect?”. Conversation, not formal writing, is your ticket into the brain.

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Writing on the Web

SEPTEMBER 17, 2014

Collaborating with bloggers who have a similar readership can be good, but don’t rule out blogs that might not seem related at first glance. But do you do both of these things? The more that you blog for other sites and vice versa, the more eyes will be on your blog. These blogs may have readers that will enjoy your content as well.

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Writing on the Web

MARCH 5, 2014

One of the key rules of content marketing creation that I encourage my clients to do is planning ahead of time. Then, somehow, you’ve got to get back and make your point, ask your readers to do something, like respond to a call to action. Know what you’re going to say. Be clear why it’s important to readers.

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Writing on the Web

SEPTEMBER 24, 2014

Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. It’s black and white. Stylistic preferences.

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Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web.

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Writing on the Web

NOVEMBER 13, 2013

Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. It’s black and white.

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Content Storytelling Hubspot Business Blogging 100

Writing on the Web

APRIL 18, 2011

In the World Wide Web, there often seems to be no rules. Content Rules: Insight and Originality Attracts Clients. How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? But that’s not true.

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Writing on the Web

JUNE 5, 2013

While there can be exceptions to this rule, it’s a good idea to assume that you are not using someone else’s blog as a forum to pitch your products. Guest blogging isn’t for sales – usually guest blogging relationships are NOT geared towards direct sales.

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Writing on the Web

MAY 8, 2013

When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. And he still had time to publish over 10,000 songs and win a Grammy for The Gravy Waltz (1963). Allen wasn’t following any guidelines for his career. He went with what interested him.

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Writing on the Web

JULY 22, 2010

Don’t follow your English teachers’ rules: Don’t get hung up on grammar. Write and worry later about the rules, or get someone else to do that. If that were true, then all mystery writers would be murderers. Don’t squelch your imagination. So what if you don’t believe in commas.

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Writing on the Web

JULY 18, 2012

Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Are you thinking about creating a social media page for your business?

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Writing on the Web

AUGUST 9, 2011

If we are not going to follow the rules of academia as outlined in the manuals, are we inventing new usages because of the lack of a dash on the keyboard? With an en dash there is a space on both sides – with an em dash , there are no spaces—you just put it in. Am I the only one who cares about this?

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Writing on the Web

AUGUST 29, 2012

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. So how do you keep them on your site to read your stuff? What makes for effective content marketing? Therefore your content needs to trigger an action. That’s the way you engage readers to respond.

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Writing on the Web

APRIL 10, 2013

Here are some ideas: Books : Good old fashioned reading can definitely help you to review grammar and sentence structure rules. There are lots of resources for business bloggers available in many different mediums. There are many good books out there on writing. Most can also be purchased in an eBook format for reading on the go.

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Writing on the Web

FEBRUARY 13, 2013

Solution : For me, a good rule of thumb is to include one story or personal experience per post. Sometimes it’s hard to decide where to include personal experiences and anecdotes into your blog posts. Do you keep it strictly business, or do you try to relate to your readers on a personal level? How much is too much?

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Writing on the Web

MAY 22, 2013

When guest blogging, there are some etiquette rules that should be followed. Even someone who has perhaps a conflicting opinion to yours would make a good guest blogger; it’s always great to show the other side of the story. First, if you invite someone to guest blog for you, it’s a good idea to offer a post swap.

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Writing on the Web

AUGUST 2, 2011

Related posts: Content Marketing Results: Landing Pages Rule. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage. There’s even a free webcast audio and slides available.

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Writing on the Web

MAY 11, 2012

Always pin from the original source: This rule is first because it’s most important. That’s why, to avoid serious copyright infringement or even just the simply bad manners that are possible on this popular social pinboard, it’s vitally important to practice good Pinterest etiquette. Always, always, always pin from the original source.

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Writing on the Web

OCTOBER 10, 2012

Kicking out a visitor that regularly breaks the rules is your responsibility. If the person continues to ignore your requests, go ahead and block him or her. Remember that your job as blog owner and moderator is to make the comment section a comfortable place for all readers. Encourage discussion.

Business Blogging 100

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Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. But unless you know what your audience wants, you’re shooting in the dark. They won’t stay. Click and bye-bye. Therefore your content needs to trigger to action.

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Writing on the Web

NOVEMBER 29, 2010

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. But with 3 things, yes, you can drill them home. Repeat at least 7 times, and you’ve got a message that will be remembered and associated with your name.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

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Writing on the Web

JULY 13, 2010

Content Marketing Results: Landing Pages Rule. Related posts: Online Content Marketing Results: Poll Says 50% Dissatisfied. Top 3 Content Marketing Challenges: Survey Results. Online Marketing: What’s Your Biggest Challenge? Business Results from Online Content Marketing?

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Writing on the Web

APRIL 16, 2011

Content Rules: Insight and Originality Attracts Clients. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Get Shareaholic. Related posts: 4 Time-Saving Tips for Social Media Marketing. 5 Content Marketing Goals for Your Website & Blog … and One Big Challenge.

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Writing on the Web

JULY 19, 2010

10 New Rules for Writing Successful e-Content. Related posts: Confirmation Biases: More Brain-Based Content Marketing. 12 Steps to Creating Web-Savvy Content for Marketing. 3 Things to Write (or Speak) About… Finding and Creating Great Content.

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Writing on the Web

JULY 15, 2010

Customers rule. Applied to copywriting and web design, marketers can improve click rates and results. However, if there’s anything we’ve learned in the last 5 years, is that we’re social animals. The social ‘Net gives voice to people. How is brain research influencing marketers?

Content Marketing 100

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Writing on the Web

SEPTEMBER 12, 2012

Following a few simple rules can make a huge impact on your success rate with social platforms like Facebook and Twitter. This improves the chances that your information stands out in a sea of text. You do not need to hire an expensive firm to get social media “right” for your business.

Social Media 100

Social Media Media Business Ideal Customer Profiles 100

Writing on the Web

JULY 15, 2011

Same rules apply. Why should anyone believe you? Why should readers act now? It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. You won’t get readers to take action by exposing them to reason and logic, it doesn’t work that way. You’ve got to connect with readers in emotional ways.

Digg 100

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Writing on the Web

AUGUST 4, 2010

Same rules apply. Why should anyone believe you? Why should readers act now? It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. You won’t get readers to take action by exposing them to reason and logic, it doesn’t work that way.

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