NuSpark Consulting

FEBRUARY 25, 2012

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Producing well-written quality content that engages prospects to convert. Not having the time or resources to produce enough content.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Lake One

JUNE 30, 2020

According to HubSpot, Sales Enablement is the iterative process of providing your business’s sales teams with the resources they need to close more deals. Resources include content, tools, knowledge and the information needed to effectively sell and close more deals. Sales Enablement Content. Content Alignment.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

Ambal's Amusings

FEBRUARY 10, 2010

Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Velocity-B2B Marketing Twitter DougKessler.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. We asked Michele Linn "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? Not all content is king!

Content 100

Content Buyer Personas Marketo Consulting 100

Ambal's Amusings

JANUARY 31, 2011

This experience included a variety of sales, marketing, business development, and management positions. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. Read on to get their insights. Jonathan Kantor. ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 18, 2010

"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

OCTOBER 14, 2010

It’s time to do more with less effort, and get the most out of every piece of content you create. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. One of the many goals of B2B marketing is to continuously forge better customer relationship.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. What types of metrics do B2B marketers need to measure a marketing campaign's success? What types of metrics do B2B marketers need to measure a marketing campaign's success?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Content is the fuel for marketing programs. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hinge Marketing

MAY 15, 2015

Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Huge mistake: Lead generation still tops the list of many B2B marketers’ priorities. In choosing your format, make sure you have the required resources to pull it off. Identify a topic.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

When and how to recycle leads from sales back to marketing. This Guide is packed with tips, tools, and best practices on implementing and enhancing your B2B lead nurturing programs. This Guide is packed with tips, tools, and best practices on implementing and enhancing your B2B lead nurturing programs. No registration.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Demand Leads 48

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Image: CMI.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Adobe Experience Cloud Blog

JANUARY 22, 2009

The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. NOT testing messages and vocabulary before using.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Rich’s book uses the language his clients use.

Enterprise Management 110

Enterprise Management Content Marketing Work Management Marketing Management 110

ClearVoice

SEPTEMBER 7, 2022

Not all content types are created equal. Some can turn your content marketing campaigns into lean, mean, lead generation machines, while others yield little to no results. How do you know which type of content to produce to maximize your lead generation efforts? The role of lead generation content. Video content.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52

Customer Experience Matrix

MAY 20, 2011

Summary: Selecting a marketing automation system is an adventure. My presentation, How to Avoid a Marketing Automation Train Wreck , was based largely on the Marketing Automation Vendor Selection Workbook I released last month (available for free on the RaabGuide Web site ). Here's the screenplay. Our Story Begins.

Marketing Automation Services 120

Marketing Automation Services Training Marketing Automation Enterprise Management 120

Inbox Insight

JULY 16, 2021

Interest in Account-Based Marketing only continues to grow as marketers seek to drive higher ROI and see better results. 80% of marketers have seen higher deal sizes when adopting an Account-Based Marketing (ABM) strategy in comparison to previous efforts, according to our recent Account-Based Marketing Research Report.

Account Based Marketing 98

Account Based Marketing Demand Generation ABM Ideal Customer Profiles 98

Hubspot

JANUARY 22, 2018

Intended audience: Are you in the relevant industry, market, or role? Intended audience: B2B sales teams. Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. The ultimate goal is improving bottom-line results. Price: $395-$595 per attendee (depending on the workshop).

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Customer Experience Matrix

DECEMBER 6, 2011

So, it turns out that while I’ve been obsessing over vendor selection workbooks, our friends at marketing automation vendor Alterian up and got bought last week by language technology vendor SDL for about $107 million. Why didn't somebody tell me? The company had more than $300 million revenue last year and is nicely profitable.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Automation 120

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. In the case of this workbook, the answer is a resounding “yes”! In the case of our workbook, we have 1,664 opportunities associated with the asset.

Multi-Touch Attribution 48

Multi-Touch Attribution Sales Management ROI Top of Funnel 48

Single Grain

APRIL 10, 2020

After noticing that a number of brands have been doing their part to assist in whatever way they can, we wanted to further help this act of compassion by publishing an alphabetical list of the tech and marketing companies that are giving away free software, courses, tools, services, ad credits and grants during the COVID-19 outbreak.

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

Litmus

SEPTEMBER 25, 2018

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. But a number of forces are conspiring against marketers who want to achieve this. In this report, we take a detailed look at how brands plan, build, approve, and send their email marketing campaigns. 2018 State of Email Workflows.

Copywriting 79

Copywriting Trigger Marketing Terms and Conditions Planning 79

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100