Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

BOP Design

APRIL 26, 2023

Once you’ve got internal buy-in and the resources, it’s time to vet potential partners and evaluate proposals. Navigating the RFP and Proposal Process The proposal process is typically informational and somewhat confusing. Even if you have a clearly defined scope, you’ll see wildly different proposals.

Marketing Agencies 2 95

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 95

Zoominfo

MAY 7, 2021

We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” We had one call where the RFP audience was a total of 67 people.” Read on to find out how he did just that. And they didn’t take it.”

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 100

Work Management RFP Marketing Management Marketing Proposals 100

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 98

Marketing AI SEO Lead Ranking Lead Scoring 98

Lead Forensics

APRIL 2, 2024

Demonstrate how your product solves a critical problem that will free up resources in other areas. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer a valuable resource, like an industry report or white paper, that addresses their challenges.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Martech

DECEMBER 28, 2023

End with a proposal/promise and results prediction: We will commit to providing resources to AI initiatives to increase a specific KPI by 10%. 2: Apply appropriate resources to supporting AI initiatives Just laid off your entire Marketing Operations team? Now is not the time to jump into AI.

Marketing AI 117

Marketing AI Allocation CMO RFP 117

Customer Experience Matrix

OCTOBER 7, 2018

(This comes from vendors who are now receiving many poorly written CDP RFPs.) These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. Since it exists, you can leave it out of the RFP.

RFP 266

RFP Generation Vendors Ad Building 266

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Possible Roadblocks.

Sample 101

Sample RFP Work Management Template 101

Top Rank Marketing

JUNE 24, 2024

In the Edelman-LinkedIn study, 60% said good thought leadership makes them willing to pay a premium to work with an organization, and 86% said they’d be likely to invite a thought leader company to participate in the RFP process. With this list of benefits, it’s not hard to see why B2B companies are prioritizing thought leadership.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Top of Funnel B2B 79

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Email Marketing 112

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Do the math.

Paid Social Agency 127

Paid Social Agency Paid Search Agency Social Media Ad Agencies 127

Lead Forensics

APRIL 2, 2024

Demonstrate how your product solves a critical problem that will free up resources in other areas. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer a valuable resource, like an industry report or white paper, that addresses their challenges.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Conversica

JULY 23, 2019

Our Sales AI Assistant Buyer’s Guide includes a few different resources that will help you assess and understand your readiness to get started with AI: Conversica’s 4th Annual Sales Effectiveness Report. RFP Template. This way, you can easily understand everything you should cover in your own RFP. .

RFP 53

RFP Top of Funnel Case Studies Advertising Funnels 53

Marketing Craftmanship

JANUARY 5, 2020

Before reaching out to you or sending an RFP, prospects will determine whether your firm is a “safe choice” based on the same method they use to select a restaurant, a movie or golf course. They’ll form an opinion based on publicly available information they find online.

RFP 165

RFP Thought Leadership Opinions Validation 165

ViewPoint

AUGUST 16, 2018

A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP). Longer-term opportunities increase marketing ROI.

Lead Ranking 136

Lead Ranking Lead Scoring Sales Qualified Leads RFP 136

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%.

Differentiation 177

Differentiation Enterprise Management Work Management Marketing Management 177

Conversica

JULY 2, 2019

Our Conversica Buyer’s Guide includes a few different resources that will help you assess and understand your readiness to get started with AI: Case Study Portfolio of Companies Who Are Successfully Deploying Their AI Assistant. RFP Template. This way, you can easily understand everything you should cover in your own RFP. .

RFP 40

RFP Case Studies Template Case Study 40

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Point them toward your blog or resources section for more information. Resources Section.

Marketing Websites 120

Marketing Websites B2B Top of Funnel Case Studies 120

ViewPoint

AUGUST 9, 2016

A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP). Longer-term opportunities increase marketing ROI.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

Hubspot

DECEMBER 9, 2020

That makes the salesperson an important resource — one that can help a prospect both understand and react to their situation. They give an example of a top business services salesperson who walked into an hour-long RFP presentation with several executives. Solution selling is one of the best ways salespeople can sell with empathy.

Work Management 95

Work Management RFP Phishing Bundling 95

Engagio

OCTOBER 16, 2017

The best place to start is with a Request for Proposal (RFP). View the ABM RFP template. Now, let’s dive into the components of an RFP. In fact, you should use your readiness assessment results to help you determine what is important for your organization in each section of the RFP.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54

Martech

FEBRUARY 21, 2022

Take a candid measure of your internal abilities and resources, and gauge your organization’s appetite for risk as well as cutting-edge methodologies: know thyself before trying to change. In any RFP/tender/demo, ask “how” questions instead of “what” to better illuminate the inner workings of the toolset.

Vendors 98

Vendors Tips Allocation SWOT 98

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. It also has features to help deliver training, share clinical studies, and host resources and reference materials.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Marketing Insider Group

JULY 1, 2020

Because our client engaged in a personal account-based sales and marketing approach, P&G went from cautioning that the company will most likely move to the larger, lower-cost national provider to awarding new e-com business without an RFP or bid process.

Ideal Customer Profiles 301

Ideal Customer Profiles Work Management Planning Paid Search Agency 301

Jackie Walts

DECEMBER 13, 2017

Now draft that into an RFP. Your RFP should state exactly how you want the relationship to work, what the needs are, expectations for staffing, budget, typical projects etc. My no-fail format for an RFP is a comprehensive list of client needs and then questions that let the agency show how well they meet them.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Bionic

FEBRUARY 7, 2023

With each RFP and placement in your client’s media plan, the recommender gets a little smarter. Most advertising agencies lack the resources to build an AI algorithm. At the start, each of these recommenders is naïve because it doesn’t yet understand your client’s tastes. As a result, it will default to the most popular media options.

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape. Round Out Your Knowledge. Keep Hunting.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

Martech

JULY 29, 2022

At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs.

Enterprise Management 122

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 122

Stevens & Tate

JULY 1, 2020

Unfortunately, marketing your company effectively can be very time-consuming and can require a significant amount of resources. Don’t Rely Solely on RFPs. RFPs ( requests for proposals ) can be quite helpful, but you shouldn’t base your decision solely on an RFP.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Ad Agencies Advertising 60

Martech

FEBRUARY 16, 2023

If people don’t know who we are or what we do, they aren’t going to reply to our e-mail, send us an RFP or answer our phone call. They also wanted to connect with the people in the role a step below them, the VPs for talent acquisition and/or human resources. Brand is the long game.

Paid Search Agency 125

Paid Search Agency Ads Campaigns Account Based Marketing 125

Martech

DECEMBER 7, 2021

We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors.

Work Management 107

Work Management Enterprise Management Digital Asset Management Marketing Management 107

Litmus

OCTOBER 1, 2018

What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. Additional Resources. During the webinar, we referred to a number of reports, blog posts, and other resources.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

B2B Marketing Directions

AUGUST 13, 2022

Marketing industry pundits have produced an abundance of resources addressing how marketing can drive business growth. However, most of these resources focus on how to use individual marketing techniques or tactics to generate growth. There are fewer resources that address growth from a more strategic perspective.

Organization 52

Organization Marketing Management RFP Barriers 52

Golden Spiral

SEPTEMBER 15, 2021

Other companies pursue smaller agencies because they feel a smaller one will be more nimble and commit more resources to them. Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. Size: Some companies want a big agency because they believe they will reap the benefits of a big team.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

B2B Marketing Directions

JULY 9, 2022

There are an abundance of resources that provide advice on how to select new technology. One of the best resources for marketers is The Right Way To Select Technology by Tony Byrne and Jarrod Gingras (Rosenfeld Media, LLC, 2017). That's what makes The Right Way To Select Technology a valuable resource and a must-read.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52