Marketing Insider Group

MARCH 25, 2024

Neglect her, and your strategy is as good as checkmate. Today, we’re exploring how mastering your marketing database can be the game-changer your strategy needs to checkmate the competition. Regular updates and maintenance are crucial to ensure the data remains relevant and effective in supporting your marketing strategies.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. Resources for Inbound and Content Marketing Best Practices.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit.

SEO 92

SEO Content Keywords Analysis 92

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 3.

Social Media 79

Social Media Template Work Management Marketing Management 79

Brandpoint

JUNE 4, 2020

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. And the content cycle NEVER ends.

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. blog downloads, content offers). But what truly sets them apart?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. Your vision can transform into reality with a well-thought-out strategic roadmap and a detailed plan of action for implementation.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. The insights you get from this information will be crucial as you develop, change, and perfect your B2B marketing strategy.

Marketing Analytics Tools 208

Marketing Analytics Tools Analytics Google Marketing Automation Services 208

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. This article explores the pivotal role of goal setting in marketing strategy.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

Martech

MARCH 8, 2024

Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. You must examine your existing infrastructure, skillsets, data governance and success measures. Software like generative AI needs constant training to remain effective in your strategy. How will it flow out?

Work Management 116

Work Management Marketing Management User-Generated Content CMO 116

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. This sets the course for your entire AI-driven strategy. ROI measurement.

Marketing AI 103

Marketing AI Contingency Planning Work Management Digital Transformation 103

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Repeat and measure over time This is not a one-and-done exercise. Lead by example Demonstrate your commitment to making data-informed decisions by regularly sharing how you’re using voice of customer insights to guide your strategy.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 106

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 106

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. The importance of hierarchy in marketing strategies and execution.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Martech

OCTOBER 30, 2023

This article is a practical guide that explores the evolution of personalization and the complexities it presents. Despite these hurdles, 42% are doubling down on one-to-one personalization strategies. Beyond the hype, crafting an effective personalization strategy is no walk in the park.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

ClearVoice

APRIL 17, 2024

Enter the magic of collaborative content. Collaborative content is all about breaking down silos and sparking a culture where communication and cooperation aren’t just encouraged — they’re the norm. Most of all, metrics provide a guiding light when you’re uncertain about what’s working and what’s not.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

Enter the magic of collaborative content. Collaborative content is all about breaking down silos and sparking a culture where communication and cooperation aren’t just encouraged — they’re the norm. Most of all, metrics provide a guiding light when you’re uncertain about what’s working and what’s not.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. This guide walks you through key steps to lead a seamless brand integration. Ensure you know the brand and marketing objectives and how the integration will be measured. How will you migrate product and brand content?

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? To adapt, manufacturers must embrace inbound marketing as a core strategy. Clear calls to action: Does your website guide users with prominent calls to action (e.g.,

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Seismic

APRIL 24, 2024

Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. In previous articles, we’ve covered everything from measuring enablement success to blended learning programs. Set clear goals for the year.

Work Management 45

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 45

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In this section, we will explore the social media strategies and techniques that can help you effectively utilize social media to enhance your brand as a manufacturer.

Social Media 78

Social Media Media Brand Identity Branding 78

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently. These goals should be measurable and aligned with your business objectives.

Process 104

Process SEO B2B Marketing Lead Scoring 104

SmartBug Media

JULY 24, 2023

We've all been there—typically because we didn’t plan as well as we could have. Effective planning, especially when it comes to reaching goals, is not just important; it's indispensable. Much like a road map, a well-crafted plan provides a clear path from where you are to where you want to be. The good news? We’ve got you.

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? While planning is about answering the What and the How questions.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

Marketing & Strategy 106

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 106

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. Building a robust strategic marketing plan is crucial to guiding these decisions. This step is the foundation of any strategic plan, as it provides a global vision of the playing field.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Stevens & Tate

MARCH 4, 2024

As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Martech

JANUARY 12, 2024

It’s a challenge beyond being more efficient with limited resources. Adopting an efficacy-focused approach alters how we plan and evaluate marketing decisions. It may be a new audience, strategy, messaging or market. While not a complete list by any measure, here are some great starting points to find your 200% better idea.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Top Rank Marketing

FEBRUARY 7, 2024

As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content. That same study found that approximately 70% of businesses planned to increase their software investments in 2023.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110