KoMarketing Associates

JULY 19, 2016

How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SERP Snippet Optimization Tool. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

JUNE 23, 2020

Let's talk about how — and why — B2C marketing can fit into LinkedIn, and other reasons why the channel is usually known as a place for B2B marketing. Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments.

Linkedin 98

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 98

SmartBug Media

MARCH 8, 2019

Sitting down to write this blog, it occurs to me that: I’m listening to my personal “Top Songs of 2018” Spotify playlist. Within your digital marketing toolbox, your email marketing probably gets the most personalization (all those “Hi [First Name], Hello [First Name], Hey [First Name]” greetings and subject lines).

Website Personalization 72

Website Personalization Personalization Marketing Websites Top of Funnel 72

GreenRope

JUNE 11, 2020

In this post, I’ll elaborate on the top six trends and also explain how you can use these trends to your advantage. Let’s get started. Let’s get started. 6 of the Hottest Trends in Marketing Automation You Need to Know. Marketing automation is needed now more than ever. Don’t believe me? Obviously not.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

PathFactory

JUNE 5, 2019

We may dress it up in different clothes (we can call them things ‘Resources’ or ‘Knowledge Centers’ or…‘Content Hub’) but just underneath the surface, the vast majority of these things are still just a virtual stack of unorganized (or poorly organized) content that leaves it to prospects to find their way around. A major cause? It’s content.

Merchandising 40

Merchandising Demand Generation Content Demand 40

ConvertKit

APRIL 29, 2021

Maybe you have moments of soaring confidence thinking about how the recurring revenue could help smooth out your income. Here are a few to get you started. You’ve been tossing around the idea of a paid newsletter lately, but you aren’t sure if you can pull it off. But then a twinkle of doubt floats across your peripheral.

Newsletter 133

Newsletter Broadcasting Curation Top of Funnel 133

Conductor

DECEMBER 10, 2019

How did you get started in marketing? And then walk me through how you got to where you are today. There was a tool and then attached to it was a CMS where we published resume-writing and job-hunting resources. There was a tool and then attached to it was a CMS where we published resume-writing and job-hunting resources.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Single Grain

JULY 27, 2023

With how trackable everything online has become, it’s not difficult to amass data that you can use to drive decisions. Whether you’re a business owner, marketer or enthusiast, get ready to unearth the potential of data-driven marketing to propel your brand to new heights! Work With Us What Is Data-Driven Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Planning Customer Satisfaction Marketing Automation Services 52

SocialPilot

JANUARY 21, 2024

Let’s discover how you can transform your social media channels into customer service powerhouses using best practices for social media customer service. How does this matter? Moving on: Let’s discuss benefits of social media customer service and how you can provide excellent social media customer service.

Social Media 87

Social Media Marketing Management Service Ideal Customer Profiles 87

Valasys

APRIL 17, 2023

If LinkedIn rolled out the same job offer notifications for all the members, how odd it would be! If LinkedIn rolled out the same job offer notifications for all the members, how odd it would be! Imagine being a CMO and getting job proposals for a sales executive. For instance, consider LinkedIn.

Marketing Automation Services 52

Marketing Automation Services Personalization Content Marketing SMS 52

Heinz Marketing

MARCH 8, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. If you are literally at square zero, what do you do to get started? By Matt Heinz , President of Heinz Marketing.

Top of Funnel 124

Top of Funnel Digital Marketing Funnels Marketing Funnels Thought Leadership 124

Scoop.it

APRIL 18, 2019

Building your own audience on your own terms is the only way you get full control over the reach. The solution: curating a unique, engaging email newsletter that will position you as the go-to resource in your industry. One of the best ways to build trust with your audience is by opening a two-way communication channel.

Curation 99

Curation Newsletter Marketing Automation Services Content 99

Online Marketing Institute

SEPTEMBER 9, 2018

In this article, I outline compelling reasons why your brand should consider podcasting, how to get started and how to market effectively. For five years, I co-hosted a 30-minute podcast called DadsUnplugged. Unfortunately, the company that powered our podcast retooled and the show was cancelled.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Moz

NOVEMBER 15, 2020

But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. As an example, I searched “shoe size chart,” which, according to Keyword Surfer , gets 49,500 monthly searches in the U.S. If you can, get to creating!

Ad Building 83

Ad Building Brand Identity Branding Content Marketing 83

ClearVoice

APRIL 4, 2020

If you ever wondered how you can become better at it, you’ve come to the right place because I’m going to share 10 tips from 20+ years of doing it. These days, we’ve been conditioned to express ourselves with pre-drawn pictures to show each other how we feel. Screen time is up, free time is down. Strong ones.

Tips 94

Tips Marketing Proposals Advertising Mediums Social Media 94

Heinz Marketing

APRIL 19, 2018

How I Work” is a favorite recurring features in Inc Magazine (and Lifehacker’s “This Is How I Work” series). You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Suffice it to say, Vignesh gets stuff done. Here in his own words is how he does it.

Work Management 45

Work Management ABM Account Based Marketing Marketing Management 45

Hubspot

MARCH 22, 2017

When you’re trying to get somewhere -- by foot, train, bus, or car -- how do you pass the time? Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. I’m one of those people who always has to be listening to something. The Listening Process.

B2B Marketing 75

B2B Marketing Planning B2B Work Management 75

Content Standard

NOVEMBER 4, 2015

Spotify gives me the playlist I need to “chill out’—full of artists who I’ve never heard of before. For REI’s core character, the story is driven by the need to get outside, take a deep breath, and experience nature. Find Your Core Character and Help Them Live Out Their Story.

Brand Identity 40

Brand Identity Branding Paid Search Agency Best Practices 40

Content Standard

NOVEMBER 4, 2015

Spotify gives me the playlist I need to “chill out’—full of artists who I’ve never heard of before. For REI’s core character, the story is driven by the need to get outside, take a deep breath, and experience nature. Find Your Core Character and Help Them Live Out Their Story.

Brand Identity 40

Brand Identity Branding Paid Search Agency Best Practices 40

Hubspot

NOVEMBER 18, 2015

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Don't panic.

Campaigns 28

Campaigns Planning Landing Pages Buyer Personas 28

Contently

DECEMBER 21, 2022

Have you thought about doing one but are unsure how to pull it off? Spotify’s Wrapped playlists are a famous example of this strategy. They create custom playlists for listeners at the end of the year based on their unique preferences. What does a year-in-review look like? Image Source: TechCrunch.

Campaigns 84

Campaigns Marketing Automation Services Top of Funnel Work Management 84

Single Grain

JUNE 19, 2019

No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. Get A Free Consultation. Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results.

SMB 111

SMB Marketing Strategy Marketing & Strategy Enterprise Management 111

Hubspot

NOVEMBER 20, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Get found in search by uploading your own written transcript. Create, share, and collaborate on video playlists. But don't be fooled: YouTube has a lot going for it.

Youtube 74

Youtube Paid Content Features Mobile Advertising 74

Hubspot

JANUARY 29, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Everyone loves GIFs, but knowing how to make them isn't common knowledge. But don't be fooled: YouTube has a lot going for it. Mind-blowing stuff, people.

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Hubspot

AUGUST 29, 2016

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. For example, did you know that YouTube automatically creates a written transcript for your videos -- and that polishing them can help you get your videos found more easily in search?

Youtube 68

Youtube Paid Content Features Tips 68

Martech Advisor

JANUARY 22, 2020

Here are a few examples of gated content that you can create: Content upgrades (readers gain access to your long-form blog posts after providing their email address). Here are a few examples of gated content that you can create: Content upgrades (readers gain access to your long-form blog posts after providing their email address).

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Get A Free Consultation. Want to hear a secret? Having an online store doesn’t mean that you have to limit yourself to marketing your brand online.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). How SaaS Differs from Traditional Software.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Outgrow

MARCH 18, 2021

Growth hacking involves data-driven experimentations with existing resources and finalizing those experiments that show desired results. From the time Sean Ellis coined the term growth hacking, interest in growth hacking as a marketing strategy has only seen an upward trend. Source: Google Trends. What Is Growth Hacking?

Course 52

Course Paid Content Outgrow Examples 52

Convince & Convert

JUNE 11, 2013

Sean Parker believes that Spotify will out earn iTunes in the near future. While his opinion might be biased with a twinge of hyperbole, I can understand how his statement relates to upward trend of freemium and streaming music services. Have your clients create Spotify playlists and push them through their other social channels.

Youtube 129

Youtube Paid Search Agency Social Networks Broadcasting 129

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

So, let’s take a look at how political candidates, over time, have adapted to incorporate digital marketing into their campaigns to effectively communicate their message. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms. When Digital Marketing Meets Politics.

Campaigns 48

Campaigns Planning Television marketing Marketing Analytics Tools 48