Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. How can you prove the quality of your product?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

APRIL 23, 2024

But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. Here are eight strategies to optimize your email marketing efforts and maximize your ROI.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Vision Edge Marketing

SEPTEMBER 19, 2023

Buy Your Best-Practices Workbook 7 Ways to Gain Traction to Improve Your Customer-Centricity The seven factors outlined below serve as a valuable and actionable guide for all CEOs, especially B2B CEOs aiming to build sustainable growth by placing their customers at the core of their strategies.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Contribution to pipeline and sales impact. blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Here are nine helpful strategies.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

xiQ

MARCH 19, 2020

As we all scramble to make sense of and respond to the Coronavirus threat, it is imperative that we reexamine our go-to-market strategies, and innovate on how we connect and communicate with our clients and prospects. xiQ - AI for Sales. xiQ - AI for Account-Based Marketing (ABM). xiQ - AI for Sales. ×.

Account Based Marketing 62

Account Based Marketing ABM Resources Marketing Budget 62

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. What you need is a strategy that actually works.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Vision Edge Marketing

DECEMBER 13, 2022

In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. In business, we budget and allocate resources for what is important to the success of the organization.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Marketing Insider Group

NOVEMBER 17, 2020

Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Let’s look at how both of these functions are critical to your game plan and how to find the right balance. Start with a Strategy. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Heinz Marketing

SEPTEMBER 24, 2023

One tool that can help you address your customer engagement strategy is PathFactory. You can curate content paths and experiences that align with the unique needs and interests of each account, increasing engagement and driving conversions within your most valuable prospects. In doing so, you’re likely to find one of two things: A.

Allocation 113

Allocation Top of Funnel Account Based Marketing ABM 113

Webbiquity

SEPTEMBER 28, 2022

Here’s how to make your messages stand out and grab attention. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Detailed personalization is possible only when you can collect as much data as possible from your available resources.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. A distribution-first strategy starts with the “they will come” part. Sometimes they do. Often, they don’t. SEO arms race.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. How Do Bloggers Make Money?

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

DealSignal

OCTOBER 18, 2022

How much information do you have on every prospect in your database? What about your targeted accounts? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Data enrichment activities fall into two categories: lead enrichment and account enrichment.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Scoop.it

OCTOBER 5, 2023

Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Anteriad

MAY 31, 2023

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement. There’s a lot of buzz around account-based marketing (ABM). It can be a shining star among B2B strategies for boosting buyer engagement.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Parse.ly

APRIL 7, 2022

Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources.

Resources 52

Resources Video Marketing Planning Work Management 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Engagio

JULY 15, 2020

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. Here’s a list of 6 top-notch (and totally free) learning resources for any B2B marketer.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

Inbox Insight

OCTOBER 27, 2023

This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. And how do you use them in a way that stands out from all of your competitors using the same tactics?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Madison Logic

MARCH 6, 2024

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. Here’s how. What Is a Target Account List?

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Conversica

OCTOBER 25, 2021

Account-Based Marketing (ABM) is no longer the new kid in town. Account-Based Marketing helps organizations identify target accounts fitting their ICP and engage contacts with personalized outreach. A recent report from Renegade finds that Marketing and Sales teams are well aligned on ABM strategy.

Account Based Marketing 52

Account Based Marketing ABM Marketing & Strategy Outreach 52

Televerde

JULY 12, 2022

Most sales tactics work like an open house: you send out a mass invitation for everyone to come to your event. However, account-based marketing (ABM) is like an exclusive event that only a select few can attend. Explore how to use account-based marketing in your sales strategy to increase your revenue.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Here’s how you can direct your efforts for maximum reach and visibility: 1. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. B2B buyer behavior has shifted dramatically to independent, online research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. An Amazon sale is completed in as few as two or three clicks. SaaS is synonymous with innovative and ground-breaking products.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62