Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Brand awareness and visibility. blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. Resources for Inbound and Content Marketing Best Practices.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related . How to Identify Thought Leaders .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. But have you ever considered taking it a step further? . Designate a Team.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Webbiquity

APRIL 18, 2024

But how do make the best use of it (or get started, if you’re still stuck in manual processes)? This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Embracing automation is clearly the way forward.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Marketing Insider Group

JANUARY 16, 2023

Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. How To Overcome 2023’s Biggest Marketing Challenges.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Top Rank Marketing

NOVEMBER 20, 2023

On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster customer confidence, and showcase your deep understanding of your audience’s pain points. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Zoominfo

SEPTEMBER 16, 2020

Narratives are the connection between cause and effect, and that’s how we think! But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. So how do you do that? Why Is B2B Brand Development Important?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Marketing Insider Group

DECEMBER 20, 2022

Each lead generation avenue should be employed with an end goal in mind. Bring your top sales and product reps to nurture new connections and share how your company can solve their problems. How do you measure lead generation ROI to show your boss that your efforts are paying off and contributing to the bottom line?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Align with the right influencers Align with the right influencers for your brand. When you do, your brand’s message resonates with an already engaged audience.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. Clear goals , on the other hand, not only provide a sense of purpose but also serve as benchmarks for measuring progress and success.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

SmartBug Media

JULY 24, 2023

How are your New Year's resolutions? But have you ever tried to report on a campaign and not been able to tell if it was successful or not? It outlines the actions needed, the resources required, and the milestones to be achieved along the way. Measurable The second step in creating SMART goals is to ensure they are measurable.

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

The Marketing Blender

MARCH 22, 2024

Steps in Creating a Your Digital Marketing Strategy #1 Identifying Your Target Audience The first step towards building a successful B2B digital marketing strategy is identifying your target audience. 2 Setting Measurable Goals What do you aim to achieve with your B2B digital marketing strategies?

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. Additionally, we’ll explore the tools you need to measure them and how to define the KPIs that are important for your content strategy. What KPIs are important for content marketing?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Fewer resources required for content production and distribution, leading to cost savings.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? That’s precisely what we’ll be discussing in this blog post.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Tiecas

APRIL 23, 2024

Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” downloading resources, requesting further information), even if they’re not ready for an immediate RFQ?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Scoop.it

FEBRUARY 1, 2024

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. So, how is one to choose? In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Salesforce Marketing Cloud

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. How do you maximize the value of your email list? What tools should you use to build and grow your email list? What tools should you use to build and grow your email list? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Sprout Social

FEBRUARY 3, 2022

That is, random promotions with no end-goal, strategy, or definition of “success.” This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Navigate the Channel

JANUARY 10, 2024

But how do you measure what defines you? Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. Let’s review what content KPIs are, why they matter and how they can empower your online efforts. This is where content key performance indicators (KPIs) come out to play.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Contently

JANUARY 13, 2023

billion—that’s how big the global influencer marketing industry was in 2022. The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice.

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

seo.co

APRIL 19, 2023

But investing time and resources on new SEO clients can spread your team thin. So how do successful agency owners find new SEO clients without compromising their existing workflows? In ads, marketing materials, and sales pitches, it’s vital to showcase how you’re different. Competitive differentiation. Experimentation.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Here are some reasons why ABM should become your priority now. Source: [link] Now — how can you be sure if this is going to work? The team should also work closely with customers to understand their needs and pain points.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

SocialPilot

MARCH 11, 2024

These hurdles often hinder marketers’ efforts and impede campaign success. In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. What is AI influencer marketing?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Why marketers should care about content marketing. How effective is content marketing? How content marketing can help marketers succeed.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133