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What Dr. Bronner’s Mad Scientist Marketing Can Teach Brands About Actually Giving a Crap

Contently

It’s the only industry-leader you’ll find that advocates for psychedelic therapy, animal rights, racial justice, and a higher minimum wage. ” The brand also moved to source all materials from raw trade resources, helped lead the fight for GMO labeling, and committed to becoming a zero-waste organization. .”

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 80% of all videos created in 2021 were used-generated. million videos were created or uploaded to Vidyard in 2021. So you’re convinced: Video is the future.

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4 YouTube Trends to Leverage in 2021 [Data + Expert Tips]

Hubspot

So, what should marketers expect on YouTube in 2021? Now, in 2021, consumers are still seeking out content that reflects their current state of mind. It's now making Shorts available in the US, as of March 2021. Most consumers were doing the same thing. Read on and find out. But long-form videos aren't going anywhere.

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Customer Advocacy: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

If your business has weathered this storm and you have the bandwidth and resources to invest in customer marketing and advocacy, I urge you to make it a Q1 priority to conduct buyer persona interviews. This isn’t yet another end-of-year prediction piece, but rather an opinion piece. Shift in Buyer Behavior: Conduct Persona Interviews.

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Environmental, Social, and Corporate Governance: The Complete Guide to ESG

Televerde

The first notable mention of ESG was in the 2006 United Nation’s Principles for Responsible Investment (PRI) report. Some companies, like Microsoft , have vowed to go a step beyond being carbon neutral and achieve a carbon negative state, essentially erasing their carbon footprint over time. Environment. Image Source.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. AmEx is also strongly encouraging shoppers to support Black-owned independent businesses this year.

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The Immersive Content Movement: New Ceros Research

Content4Demand

The new industry report from Ceros, The Embrace of Immersive Content , shows the state of immersive content marketing , which includes all content and media experiences that drive reader action. Industry Report: The Embrace of Immersive Content (Ceros). Creating relevant and timely content takes a lot of work.