Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6% Take a look at the chart below.

Research 114

Research Service Budget Programs Social Media 114

Webbiquity

AUGUST 18, 2020

Those scores were then combined to produce an overall rank; though, as explained below, most of these tools didn’t have enough ratings to produce a valid combined score. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

DemandBase

FEBRUARY 14, 2020

If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. That’s why I’ve put together 5 questions to ask during your next vendor call. Not all vendors fit all initiatives. With over 7,000 (!)

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. Uncertainty.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

Marketri

MAY 15, 2024

AI is Powering Up Buyer Research Anything we say today about generative AI might be outdated a few months from now. Now a buyer is likely to do extensive research on their own, online, before they’re ready to have a sales conversation. Some AI-enabled search tools are research based, lending more credibility to the results.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

ClearVoice

MARCH 22, 2021

Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. The funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Belkins

JANUARY 21, 2020

How do technographics help you If you’re not an IT vendor? It’s a common misconception that only IT vendors benefit from technographic data. While every prospect in it seems viable and valid, without proper segmentation and details, it’s hard to tell if they’re worth reaching out to. What are technographics?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Heinz Marketing

MARCH 28, 2023

When was the last time you validated that definition against your own data? Buying signals could include recent funding, recent layoffs or hiring, current contracts with existing SaaS vendors expiring, etc. Conduct market research: interview a few of your best customers and research your target market.

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing Analytics Tools Business Validation 107

Marketing Insider Group

DECEMBER 1, 2023

Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. In the B2B selling world there is near universal appreciation for the value of sales coaching.

B2B Sales 167

B2B Sales Effectiveness Work Management Marketing Management 167

Webbiquity

MARCH 28, 2011

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. They rely on search and social media through the bulk of their buying process, and expect b2b vendors to be there.

Social Media 100

Social Media Vendors Media B2B 100

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

SendX

MAY 24, 2021

As the latest research by Verizon states, 94% of all malware gets on the computer through email. If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money.

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

As the latest research by Verizon states, 94% of all malware gets on the computer through email. If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money.

Phishing 195

Phishing Domain Deliverability Validation 195

Martech

MAY 2, 2024

Gatekeepers Protect the executive from vendor-side salespeople. It’s important to gather every possible signal in a target account and be aware that most of them will be anonymous at first, according to researcher and thought leader Kerry Cunningham. The BDR team then goes in to verify, validate and expand the group members.

Ideal Customer Profiles 115

Ideal Customer Profiles Buy Marketing Automation Services Work Management 115

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. An ANNUITAS Research Interviewee cites their experience with these new preferences stating: “Self-service is a big trend that is going to keep pushing. How to Incorporate Self-Service Options.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

B2BMarketing.net

APRIL 16, 2024

And that B2B customers are significantly more emotionally bonded to their vendors and service providers than consumers , according to studies by Google and CEB. Realizing the full benefits of synthetic data in market research demands specific, advanced analytical skills that lie in the realm of data science. billion in 2023 to $2.1

Branding 45

Branding Brand Identity B2B Ethics 45

Only B2B

MAY 10, 2021

When it comes to buying your B2B contact list, a very prominent point you should remember is finding a reliable vendor. We would suggest that either you buy a B2B Email List from a trusted and reliable vendor like us or build B2B Email list on your own. . You can utilize email verification services or tools to validate the details.

Ideal Customer Profiles 118

Ideal Customer Profiles Contacts Ad Building B2B 118

Paul Gillin

DECEMBER 27, 2011

McKinsey’s groundbreaking research in this area has consistently demonstrated that companies that leverage social technologies most aggressively see the payoff in market share gains, improved productivity and higher customer satisfaction.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Choozle

FEBRUARY 12, 2019

In addition to that impressive data point above, 78 percent of leads buy from the vendor that responds to them first. In DemandGen’s article about the rise of Millennial buyers, they mention that recent research has shown a clear disconnect between B2B companies and their buyers. How to connect with them, you ask?

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

Salesforce Marketing Cloud

MAY 3, 2024

Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. It outlines the best- and worst-case scenarios that validate your idea’s worth. Think of it as your supporting research and reference documents.

Planning 52

Planning Business Marketing Management Advertising Benchmark 52

B2BMarketing.net

APRIL 16, 2024

And that B2B customers are significantly more emotionally bonded to their vendors and service providers than consumers , according to studies by Google and CEB. Realizing the full benefits of synthetic data in market research demands specific, advanced analytical skills that lie in the realm of data science. billion in 2023 to $2.1

Ethics 52

Ethics Branding Brand Identity B2B 52

NetLine

OCTOBER 12, 2018

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Evaluate what you have already. Talk to sales. Or, learn more through a demo with an expert.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. We have some research to indicate that’s true, and that the statement’s directionally correct. They don’t like to be “sold to,” but they do like to talk to vendors because they see vendors as authorities in technology categories.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Sprout Social

DECEMBER 6, 2023

Craft policies and train your team Start by consulting with your legal and compliance teams, and make them a key partner in validating the legality of your strategy, campaigns and content. But one critical nuance many organizations miss is that you should also refrain from validating PHI. It could be a HIPAA violation.

Social Media 99

Social Media Enterprise Management Work Management Marketing Management 99

chiefmartech

DECEMBER 6, 2022

When you hover over any of the icon logos — we harvested the favicons of these martech vendors’ sites — a card will appear with more details, including the Clearbit and G2 fields where we have them. Newer vendors on the left to older vendors on the right.

Work Management 93

Work Management Marketing Management Startups Classified Ads 93

Aberdeen

MAY 19, 2023

Our research reveals that CX technology buyers, who are time-constrained, prefer concise content formats. However, they also value written research, videos, podcasts, and webinars to gain in-depth knowledge of the CX landscape. User Case Studies: Real-world success stories demonstrate the value and capabilities of potential vendors.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

Biznology

OCTOBER 29, 2019

These 30-somethings are rapidly migrating from researcher and specifier, into decision-making roles. Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

SalesIntel

JUNE 9, 2023

The Claim: 98% accuracy for data, verified by a human research team. What’s Possible with SalesIntel: Our data comes from hundreds of researchers on the web and through our proprietary data feed. What’s Possible with SalesIntel: Our data comes from hundreds of researchers on the web and through our proprietary data feed.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Martech

JUNE 29, 2022

” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. Software vendors encourage users to post reviews. The more expensive it is, the more validation you want to see.”

Ideal Customer Profiles 100

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 100

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. According to a Juniper Research report , the number of voice assistants in use worldwide surpassed the 4.2 Personalized Outreach with User Data. billion by 2024.

Lead Generation 264

Lead Generation Marketing Automation Services Trends Marketing AI 264

Cintell

DECEMBER 20, 2018

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Madison Logic

DECEMBER 9, 2022

Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision. Enhanced Measurement and Campaign Support: Validate campaign performance and optimize account engagement with fully managed customer service and support ranging from account prioritization to campaign deployment.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Madison Logic

DECEMBER 7, 2021

Madison Logic Recognized Based on Ability to Validate Revenue Impact and Accelerate All Stages of the Buyer’s Journey. “For too long, marketers have been activating their ABM strategy with limited visibility into the pipeline impact of their multi-channel strategy, making it difficult to validate contribution to revenue.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Multi-Channel 40